Growth Marketing Toolbox

On this episode, we explore the big YouTube problem, why so many companies fail with youtube advertising, and what it takes to win.

John got his start working at Google on the AdWords team. While there, John saw a gap between the average company’s advertising goals and their actual ability to leverage paid traffic. John has personally managed over $5 million dollars in ad spend, consulted on another $20 million dollars, helped clients raise Series A funding, and implemented tracking and analytics systems to understand which marketing channels are driving results for their businesses.   Get the full show notes here.

On this episode, the CMO of popular WordPress page builder Elementor–which has over 900k users–joins me to discuss his favorite marketing tools and tactics.   Ben has been the chief marketing officer of Elementor since it's launch two years ago. If you’re not familiar with Elementor, it's a page builder for WordPress that grew in just 2 years from 0 to 900,000 users.   For full show notes, visit https://earnworthy.com/125

On this episode, learn how to stop wasting money and only invest in marketing that works.

Derek is a serial entrepreneur with over 15 years of experience developing effective marketing campaigns. He's the Founder & CEO of The Artist Evolution, a full service agency that builds memorable brands, marketing tools, and campaigns. And he’s also the author of the best-selling marketing book Don’t Buy a Duck.   For full show notes, visit https://earnworthy.com/124

On this episode, you’ll learn how to instantly increase your website conversions with social proof.

Austin Distel is the head of marketing at Proof, a software that instantly boosts your website conversions by showing social proof.   Recently, Austin and his team just went through the world's most renowned startup accelerator, Y Combinator. Now over 10k websites have Proof including entrepreneurs like Marie Forleo, Tai Lopez, Neil Patel and many others.   Check out the full show notes here.

On this episode, I share 3 common mistakes growth marketers make and how you can avoid them.

No interview for this one! It's just me sharing some of the mistakes I see come up again and again with growth marketing. We'll be back with an interview-format episode next week.   For the full show notes, visit https://earnworthy.com/122

On this episode, the one and only conversion scientist Brian Massey shares his favorite conversion optimization tools and tactics.

Brian is the founder of Conversion Sciences, as well as the author of the Amazon Marketing best-seller "Your Customer Creation Equation” and he’s here to share his favorite conversion optimization tools and tactics for marketers.   For full show notes, visit https://earnworthy.com/121

On this episode, the founder of @Mssg (At Message) joins me to discuss what’s changing and what you need to know with messenger marketing.

Michael has worked in the messaging space for a decade and recently he started @Mssg (At Message), which is a platform that helps digital directors and digital marketers use Facebook Messenger for marketing and communications outcomes.   Michael believes that messaging is the marketing and communications channel for mobile. He also hosts a podcast about messaging and related technologies called The Chat Bubble.   Get the full show notes here.

On this episode, we discuss Facebook groups and how marketers can leverage them.

Today's guest is Arne Giske. It took him six months to build his group from 0 to 1,000 members, then just a month from 1,000 to 2,000, and in the last 7 months he went from 2,000 to over 30,000 highly active members in his Facebook group community.   After seeing the power of Facebook groups for an online business and generating multiple five figures in sales for Arne's agency in just a few months from the group, he began teaching others how to quickly grow their groups and monetize them without being spammy or salesy.   For full show notes, visit https://earnworthy.com/119

On this episode, Brennan Dunn, the founder of RightMessage tells us about a tool that is helping marketers segment and personalize their online content.

For full show notes, visit https://earnworthy.com/118

On this episode, we explore how marketers can better understand their customers, with Amit Bivas, the head of marketing at Optimove.

For the full show notes, visit https://earnworthy.com/117