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“Luxury is extreme value creation – nothing more, nothing less.” – Dr. Daniel Langer So why are people buying luxury? No, it’s not because of status. And it’s not because they want to impress others either. Luxury doesn’t stem from judgment – it stems from understanding. And without creating sentiment with your consumers, forget convincing
The post Ep 37: Daniel Langer – Providing Extreme Value, Even in Tough Times appeared first on Impressive.
The manufacturing industry in Australia has been struggling for years. Over the past decade we’ve seen the closure of a lot of manufacturing sites, particularly in the automotive space. But with the coronavirus pandemic, the tides may be turning. A renewed interest in onshore manufacturing is occurring, both locally and on a global scale. So how
The post Ep 36: Utilising New Technology in Australian Manufacturing appeared first on Impressive.
Proactive Marketing in Tough Times: A Summary of Our COVID Webinar Series WOW. Let’s just take a step back to breathe and congratulate ourselves on making it through the last month and a half. Things haven’t been easy to say the least, but we reckon you ought to give yourself a pat on the back
The post Ep 35: It’s a Wrap – Proactive Marketing in Tough Times appeared first on Impressive.
How Businesses Can Stay in Ahead of the Curve It’s a challenging time for any business. Coronavirus has changed the way we operate, closing some businesses completely and forcing others to work exclusively from home. But there are some potential opportunities for businesses that will come out of this pandemic. Join us as we talk
The post Episode 34: Coronavirus: Preparing for the New Normal appeared first on Impressive.
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