Marketing ATM

I'm joined by my brilliant friend Bonnie Borland to talk about the new Instagram algorithm, how Kylie Minogue is everywhere right now and how brands like Breville & Maison Balzac have mastered the residency collab. We talk about cool PR boxes, Ai campaigns that had me at hello AND how to change the perception of your brand in market, too. This one is very juicy!

Resources mentioned in this episode:

• WeTransfer
• TRYBE
• Asana
• Oblist Ai Video Campaign
• Designed by Karo 
• Compartmento Drawer Organisers
• The Whitening Co NZ
• APPLY FOR CRUEL SUMMER

 

See omnystudio.com/listener for privacy information.

Welcome to season 4! I'm joined by the fabulous Meagan Pate of Three Warriors & Straand, and we're talking everything from luxury brand tactics to beauty devices, shower thoughts and profitability dashboards. 

Resources mentioned in this episode:

• Storehero
• Cherub
• FaceGym
• Smalls for Cats
• Filtered Beauty - use JESS15 for a discount!
• APPLY FOR CRUEL SUMMER

See omnystudio.com/listener for privacy information.

An activewear brand has shut down & no one is mad :S. We're talking threads, ai slop, the new IG logo, Starbucks' employee influencer program.

Resources mentioned in this episode:

• Microsoft clarity shopify app
• Shopify Roll outs
• Sam Served (because we're little piggies)
• Dear Romeo
• MCo Beauty x Cadbury
• MODASH what creators think about gifted collabs
• 50% off Hashtag Gifted
• APPLY FOR CRUEL SUMMER

See omnystudio.com/listener for privacy information.

How bad do you want good? That's the question on everyones lips after Pizza Hut chose their vague one-liner.

Resources mentioned in this episode:

• Selling Salons
• By Sid
• Milled.com 
• Anaita’s Founder-Led Content Webinar
• Bed Threads Journal
• Fayla Sleepwear

See omnystudio.com/listener for privacy information.

We are reporting on Betts & General Pants, but we've got some cool ideas for how these brands could rise from the ashes! We're talking grandma's, fake clubs in the French Riviera, Ai team members and so much more. It's boring without you! ;)

Resources mentioned in this episode:

• Beeble.ai
• Viktor Ai
• Rochambeau Club
• Pistachio Papi
• Boring Without You
• APPLY FOR CRUEL SUMMER >>>

See omnystudio.com/listener for privacy information.

Okay, we are ridiculousy excited for this episode - we have some incredible marketing tips for you!

Resources mentioned in this episode:

• Outersignal
• Creative Converters Tool
• Abi Marvel's Hotel Room
• CHUUG video
• Levi's Stadium Logo
• Tuttofare

APPLY FOR CRUEL SUMMER HERE >>>

 

See omnystudio.com/listener for privacy information.

Are we just super attuned to ai scripts, or is the regular consumer unaware? In this episode, we've got a tonne of tips & tricks, as well as marketing news from around the web. We're talking about a free hotel for artists, analogue ideas, winback email campaigns and Muscle Republic's $4m in 1hr

Resources mentioned in this episode:

• Muscle Republic's $4m in 1 hour
• FORUM
• Harris farm is delivering through Amazon
• Teleprompter within Edits app
• Tolstoy Live Chat
• Dairy Boy Animal Campaign
• Day Seven Bread Bag
• KOTN
• Felix Toohey Sandwich Box Resume
• Hot Cakes Club
• Dear You
• Little Sohls

 

See omnystudio.com/listener for privacy information.

This episode is brought to you by ENJO - the smarter way to clean your home (without chemicals!) Enjoy 10% off using ATM10 at checkout

Resources & brands mentioned in this episode:

• Suave Activewear
• Meadow Lane Board of Director meeting
• KLOAK
• Claude Cowork
• ChouChou Intimates x Elena Tea
• Partnerships in a Pinch
• Wedded Wonderland
• Saint Jack
• Ficifolia
• Tub Club
• Creative Cafe Company
• Georgina Venzin - Cafe Creator
• APPLY FOR CRUEL SUMMER 🌶️

See omnystudio.com/listener for privacy information.

Welcome back! We're talking Coachella, Collabs and QVC going bust - amidst our usual hot takes, tips and tactical pointers. Sheerlux have opted for ai Avatar team members, GAP have reported record profits, there's art everywhere & a black ops budget is something  you should think about...

Resources mentioned in this episode:

• HashtagGifted
• Partnerships in a Pinch
• Apply for Cruel Summer
• FFW Podcast
• Maara Collective
• Bangn Body
• MAKU 

See omnystudio.com/listener for privacy information.

Alix Earle banked $5m USD on her first day of launch, so how can you borrow from her campaign? Instagram have launched affiliate links, and what's the deal with the Daily Tele's teardown of Raquel Bouris? We're unpacking the usual mix of marketing headlines, tech tips and strategies to help your brand grow.

This episode is brought to you by Sante Glow, for healthy, radiant skin. Use ATM10 for 10% off!

Resources mentioned in this episode

• Claude Cowork
• Canva Magic Layers
• Canva Style Copy
• Ailia Bottle
• BonBon Orange

See omnystudio.com/listener for privacy information.