Alix Earle banked $5m USD on her first day of launch, so how can you borrow from her campaign? Instagram have launched affiliate links, and what's the deal with the Daily Tele's teardown of Raquel Bouris? We're unpacking the usual mix of marketing headlines, tech tips and strategies to help your brand grow.

This episode is brought to you by Sante Glow, for healthy, radiant skin. Use ATM10 for 10% off!

Resources mentioned in this episode

• Claude Cowork
• Canva Magic Layers
• Canva Style Copy
• Ailia Bottle
• BonBon Orange

See omnystudio.com/listener for privacy information.

We're back! If personal branding is on your mind, this is a great episode for you. We've got a tonne of examples and ideas to get you started, tips you can implement straight away - with a bit of chilli jam thrown in.

Resources mentioned in this episode:

• Vaseline Winter Trip
• Wispr Flow
• Instant ai predictive opt in
•  Yvonne Lafleur
• John @jayhoovy cofounder of stan store
• Cadence Drinks
• Delilah's Deli
• CRUEL SUMMER APPLICATION

See omnystudio.com/listener for privacy information.

Welcome back! We're talking shock jocks, shock value and shock reveals (and, incredibly, wedgies). 

A few of the resources we mentioned:

• Apply for Cruel Summer
• Metricool
• Claude Cowork
• PANACHE Brooklyn
• Fredgies
• Staje Supplements
• Kidhy
• Hero Packaging
• No.2 Drops
• Follow Jess and Anaita on Instagram: @jessruhfus @sellanythingonline

See omnystudio.com/listener for privacy information.

What an episode! Yes, a poor butcher got a wax. We're talking about the worst AI video we have ever seen from a brand (*cough* Jeanswest *cough*). Rhode x Mecca, expired products, e-signatures, tanning gummies and some great Instagram growth and engagement tips from the front line.

Brands & resources mentioned:

• ManyChat
• Google Workspaces eSignatures
• Leah's Wax Works
• Lu Castelli TikTok
• Andie Gummies
• Kith

See omnystudio.com/listener for privacy information.

So, who really won the Australian Open? (Pssst it was a brand of course!)

In this episode we talk about all the brands getting our attention around the Aus Open, social listening tools, the power of free products, expert opinions in media, catalogue ads on meta and best of all? A delish frozen dessert that we're shamelessly asking for samples of our own!

Brands and resources mentioned:

• Mecca's AO Activation
• Waterdrop
• Ralph Lauren
• Lune Croissants
• Nike
• Archive
• HotSource
• Bared Footwear
• Bomberry

See omnystudio.com/listener for privacy information.

Thinking of 'building in public'? This episode dives into what makes this social media craze actually work for your business. We're talking Labubus, Bunnings bears, Aldi minis and JUJU's - unpacking the novelty of mystery collectibles and whether this is dead. We sip cold brew & analyse a website, we share the 'levels' of community building, some hilarious guerrilla marketing examples &, as usual, killer tech tools to help your brand grow. 

A few of the resources mentioned in this episode:

• Butter Girl & SULT
• CJ Hendry
• Canva to Meta ad integration
• Order Editing
• Marty Supreme
• Sippi Soda Co
• Miranda Shanahan's Community Levels
• Brimm 

See omnystudio.com/listener for privacy information.

SEASON 3! We're back. So much to discuss, including a Westfield popup breakdown from Ice Glow, Sendle abruptly closing doors and an Aussie small business who has achieved whopping 7-figure months in under 6 months in business (insane).

APPLY FOR CRUEL SUMMER HERE

Resources mentioned in this epiosde

• Shopify Workflows
• PushOwl
• Loyalty Harbour
• Ice Glow
• Toast Tan
• Motion.ai
• Coastal Grl

See omnystudio.com/listener for privacy information.

Welcome to our LAST EPISODE FOR 2025!!! We are covering everything from Henry Cavill to Robert Irwin (we had to squeeze them into the show somehow). A few of the resources & brands mentioned in this episode:

• Bethenny Frankel x Loreal
• Sophie Monk x Yellowtail at Showpo
• BOM's $96.5million website
• Go-To retires Gro-To
• Hommey's Dance Content
• Squoosh
• Carla Ai
• Daphne 
• Giggly Squad
• MYER ONE Loyalty & JD Sports
• The Hunger Games but Better
• TheoryofKhaos How to be Funny
• No.22 Home

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A bumper episode to make up for the fact we skipped a week or two! We're talking about Black Friday, the TikTok awards & [as usual] a whole lot of tips, tricks & tools to help your brand grow. 

Resources & brands mentioned in this ep:

• Chargeflow
• Pomelli
• Adam Sullivan | Evidence Based Training
• Kitchen Warehouse Bake Friday
• Sare Store
• Rattle Style
• Proud Poppy
• Lullaby Club
• LSKD

See omnystudio.com/listener for privacy information.

We're almost at the end of season 2!! Here are some resources from this episode:

• Great Wrap's $39m in debt
• Porsche & Pilates
• Voicemail Hack
• Chatgpt & Shopify's Integration: Merchant Application Form
• Button Amsterdam
• Francesca Jewellery
• Sinchies

See omnystudio.com/listener for privacy information.