This week we talk about being celebrities. One of the biggest obstacles that we have as entrepreneurs is that we are trying to sell our services. But, nobody knows who we are. When we first get started, we might as well be a stranger to people, because we are a stranger, and if they don't know who we are, they're not going to trust us.
Some of the main points are:
1. What does it mean to be a celebrity?
2. How do you go from obscurity to celebrity?
3. Why become a celebrity?
Enjoy!