Growth Podcast with Emmie Faust

A SWOT analysis is one of the key tools that I use with my clients to identify the strengths and weaknesses within the business, and the opportunities and threats in the market.

Today I am talking about strengths - how to identify them and why it's important to know what they are.

Have you thought about how the journey that your customers go through from prospects leads to buying your product or services?

It's super important to deliver great customer experience at every step of the way.

Have a listen to this mini-episode for some top tips on improving your customer journey.

SEO is an important factor to consider when it comes to marketing your business.

Make sure that your website is optimised correctly.

I always do an SEO audit on clients' website to identify any issues. Listen to find out why an SEO audit is well worth your time.

Content is a great way to get people to know, like and trust you.

Have a listen for my top tips on creating great, engaging content that resonates with your customers.

I reference a previous podcast epsiode with content writer, Sara Bussandri, which goes into this in a lot more detail - we talk about how to plan content so that you can get into the habit of blogging regularly.

The work that I do with my clients always involves a good deal of research and audit work upfront.

This episode is all about auditing your website to see what is and what isn't working.

Find a friend or another business owner and do a swap. Spend 30 mins reviewing their site and vice versa. Run through the action points in this episode.

Measuring your marketing is so important. It really is.

You need to know what works and what doesn't work so that you can focus on the stuff that works and is going to grow your business.

And you can stop wasting time and money on activities that don't work.

Have a listen to understand why measuring your marketing is one of the key action points each month.

Do you set goals for your own life and business? Is goal setting something you do or have done before?

In this week's episode, I chat with award-winning mindset strategist Will Polston. Will aims to empower people to be able to fulfil their potential in life and 'make it happen'. Will has worked with celebrities, professional athletes, business owners, and also people who are sadly feeling at the lowest of lows and about to take their lives.

As well as assisting his clients in achieving goals in their personal and business life, he also aims to heighten feelings of confidence and self-belief. And I speak from experience when I say that working with Will has allowed me to achieve amazing results!

Why you need Google My Business, how to set it up and why it's great to get reviews from customers.

This episode is all about staying focused and being more efficient. How? Just do one thing at a time.

Today I talk about a brilliant book called The One Thing, which I read and thought was fantastic.

This week, I recorded my first-ever solo episode to share the examples and experiences of some of the lovely ladies I’ve met through networking. I asked them to tell us what networking did for them both personally and for their businesses and here are the 8 benefits that we highlighted as a group.