Forrester asks Are B2B Buyers Cowards?

https://www.forrester.com/blogs/are-b2b-buyers-cowards/?utm_source=newsroom&utm_medium=pr&utm_campaign=b2bm

Retently looks into the causes of customer churn 

https://www.retently.com/blog/three-leading-causes-churn/

Dickie Bush - Starbuck’s major brand failure

https://www.linkedin.com/posts/dickiebush_sorry-were-out-of-cups-this-was-my-activity-7194312712766509056-CBbo?utm_source=share&utm_medium=member_ios

Danny Asling discusses the dangers of listening too much to customer requests…

https://www.linkedin.com/posts/dannyasling_marketing-saas-activity-7194653378411397121-XGqY?utm_source=share&utm_medium=member_desktop

Jason Widup Talks About a Failurehttps://lnkd.in/eQtNbx4wJohn Bonini urges us to share the process not just the final resulthttps://lnkd.in/eC87q9mkHow to start assessing your marketing maturity from Mosaic Growth Solutionshttps://lnkd.in/eeYrEH-JPaul Stringer, PhD shares some data about what marketing is responsible forhttps://lnkd.in/etCwg-jF

Olivia Kory Lays out 3 Points about Being More Scientific With Our Marketing

https://www.linkedin.com/posts/olivia-kory-50230812_paid-media-is-often-the-largest-expense-on-activity-7193292485647872000-KC3e?utm_source=share&utm_medium=member_desktop

Omar Akhtar Founder of Benchmarker finds that  B2B SaaS Companies Who Met Their Growth Goals Invested More in Brand Awareness

https://www.linkedin.com/posts/omarbilalakhtar_new-research-i-surveyed-200-b2b-saas-companies-activity-7171134949280927745-xknC?utm_source=share&utm_medium=member_desktop

A Hubspot Guide on Go To Market Ignores the Most Important Factors in Growth

https://blog.hubspot.com/sales/gtm-strategy

Clare Schmitt Writes About Storytelling and Leadership

https://www.linkedin.com/pulse/power-storytelling-leadership-communication-clare-schmitt-s5gxe/?trackingId=0m71LvnNR9ywT5p8v1S0wg%3D%3D

5/7/24: We need to reclaim marketing, What is Marketing Science?, Is Your Price Too High? and generating emotionMats Georgson, Ph.D. says we need to reclaim marketing for what it really ishttps://lnkd.in/eBYkAsFqStephen Shaw interviews Prof. dr. Koen Pauwels about Marketing Science,  hat tip to Peter Wagner for highlighting this interviewhttps://lnkd.in/e-68V6tJSharon McCarthy (she/her/hers) shares that it might not be your price, but that you aren’t showing value https://lnkd.in/e98T9fqnAndrew Tindall demonstrates how to generate emotion in your advertisinghttps://lnkd.in/e9KYE996

Jill Rowley talks about how companies win by focusing on the customer and how HubSpot is doing that through AIhttps://lnkd.in/esafNgAsPieter Kemps shares that AI will usher in a new era of one to one softwarehttps://lnkd.in/eYs45PG9Kamil Rextin on one of my biggest pet peeves, mixing Lead Source vs Conversion Eventshttps://lnkd.in/eFCG8f8uHow Prevalent is Founder-Led Growth? Research shows is may not be as popular as it appears on LinkedIn.https://lnkd.in/erignX69Share comments below and follow for daily updates.

Adam Cartlidge reminds us that share of search impacts share of market

https://lnkd.in/enPmAQxHLes Binet explains Share of Search and how it predicts growth

https://lnkd.in/e--HFhgc

Neil Krikul addresses Scott Galloway’s controversial comments on companies Investing in product vs advertising

https://lnkd.in/e_Kjmt5D

Chris Toy shares an update on his post on CMOs who said “Data-driven marketing is a false god”https://lnkd.in/euie-_Zc

Jeremy Connell-Waite Shares His 9 Principles of Great Storytelling (and a lot more)

https://www.linkedin.com/posts/jeremypaulwaite_9-principles-of-better-stories-betterstoriesorg-activity-7147905333754044416-GFa2?utm_source=share&utm_medium=member_desktop

Challenger Brands Unite

Neal OGrady’s post highlighting that 52% of Fortune 500 companies from 2002 no longer exist

https://www.linkedin.com/posts/nealogrady_52-of-the-fortune-500-companies-in-2000-activity-7181668900256854016-90d2?utm_source=share&utm_medium=member_ios

How the most popular websites have changed since 1993

https://www.visualcapitalist.com/cp/most-popular-websites-by-web-traffic/

A Bright Spot in SaaS? - Sofia Faustino from ChartMogul shares some data

https://www.linkedin.com/posts/sofia-simarro-faustino_saas-startups-chartmogul-activity-7191386228145930240-moeh?utm_source=share&utm_medium=member_desktop

Lessons to learn from founders who didn’t quite make it

David Walsh on what he is doing this time to succeed

https://www.linkedin.com/posts/dw1232_heres-how-i-wasted-12-months-building-a-activity-7190718985636622336-MR_A?utm_source=share&utm_medium=member_desktop

Raymond Kim shares what he will do differently next time

https://www.linkedin.com/feed/update/urn:li:activity:7191784626137231360/

​​  

Clay Ostrom takes a look at brand differentiation and finds that companies are playing it too safe

https://www.linkedin.com/posts/clayostrom_positioning-messaging-differentiation-activity-7191102768714022913-4W71?utm_source=share&utm_medium=member_desktop

Natalie Marcotullio lays out exactly how Navattic was able to drive a 6.3x increase in MQLs from a personalized interactive demo

https://www.linkedin.com/posts/natalie-marcotullio_when-i-go-to-a-saas-website-i-try-to-figure-activity-7191105035508854784-PDHl?utm_source=share&utm_medium=member_desktop

Andy Mewborn shares his founder-led playbook

https://www.linkedin.com/posts/amewborn_ive-been-building-b2b-saas-since-i-was-18-activity-7191040019212500993-5y2G?utm_source=share&utm_medium=member_desktop

David Tiltman says data shows that it is time to retire the performance vs brand ad model

https://www.linkedin.com/posts/david-tiltman-5a2a6614_is-it-time-to-retire-brand-vs-performance-activity-7191179268905730048--EL4?utm_source=share&utm_medium=member_desktop

4/30/24: Word of Mouth Means Revenue, NPS and Word of Mouth, a project to help drive WOM and why some companies struggle to grow post-investmentA HockeyStack report highlights the impact WOM can have on revenuehttps://lnkd.in/ed-J4baKTwo studies that show NPS does impact online word of mouthhttps://lnkd.in/e8cC49kdhttps://lnkd.in/eRRNPjGJ Pete Crowley of RB2B outlines their new project to drive WOMhttps://lnkd.in/etahrN5fNeeti Patel from Mosaic Growth Solutions writes about why some companies struggle to grow post-investmenthttps://lnkd.in/ejz5z35F

Dave  Gerhardt drops the mic sharing what your company needs to do now to grow

https://www.linkedin.com/posts/davegerhardt_b2b-buying-happens-through-word-of-mouth-activity-7190062917579419648-sD7n?utm_source=share&utm_medium=member_desktop

Rob Snyder shares a way to cut through the confusion to find Product Market Fit

https://www.linkedin.com/posts/rsnyder1_b2b-product-market-fit-playbook-for-0-1m-activity-7169325649604657152-QmHz/?utm_source=share&utm_medium=member_ios

A scientific way to drive brand growth with Ty Heath, Jon Lombardo, and Peter Weinberg from The B2B Institute experts 

https://partnerships.nature.com/blog/the-scientific-approach-to-brand-growth/