April 26, 2024

Justin Rowe does the math on increasing your LinkedIn presence

https://www.linkedin.com/posts/justin-rowe-4043339b_entrepreneurship-linkedin-activity-7189197864529514497-ByjJ/?utm_source=share&utm_medium=member_ios

Ray Rike lays out what great reporting looks like and why it matters

https://www.linkedin.com/feed/update/urn:li:activity:7189247071051235328/

Peep Laja says Wynter removed their self-service sign up to increase demos, it didn't work

https://www.linkedin.com/posts/peeplaja_we-ran-an-experiment-at-wynter-we-turned-activity-7189578992935448577-b8v3?utm_source=share&utm_medium=member_desktop

Kyle Poyar shares his tips on finding quick wins in the first 90 days

https://www.linkedin.com/posts/kyle-poyar_growth-quickwins-marketing-activity-7189591547330408449-XA0j?utm_source=share&utm_medium=member_desktop

Alon Even’s posts about the way B2B buyers really buy vs.  how it has been traditionally viewed

https://www.linkedin.com/posts/alon-even_gtm-b2bmarketing-marketingstrategy-activity-7188854533597347842-uqmv?utm_source=share&utm_medium=member_ios

Wynter shares data on how B2B SaaS marketing leaders buy software in 2024

https://wynter.com/2024-b2b-saas-buyer-journey-report

Google’s March Algorithm update did crush one type of site, Jake Ward discusses the impact

Reid Hoffman is interviewed by an AI version of himself and it is pretty amazing

https://www.linkedin.com/pulse/me-myself-ai-qa-my-avatar-reid-hoffman-71unf/

MarTech entrepreneur Jon Miller investigates the 95-5 rule and his findings might surprise you
https://lnkd.in/ewURqkqQ
Jonathan Bland, Co-Founder of Omni Lab covers common issues with reporting
https://lnkd.in/e-Rr2X26
Databox, with ActiveCampaign and Duct Tape Marketing looks into the state of Fractional CMOs and it makes wonder if Fractional CMOs are being set up for success
https://lnkd.in/eE9Yx84E

On First Round, Wade Foster, founder and CEO of Zapier, shares his contrarian takes on growing a business

https://review.firstround.com/the-not-so-cookie-cutter-approach-to-company-building-8-lessons-from-zapier/

CEO of Hook, Firaas Rashid writes there is a better way than NPS/Cust Sat scores to understand and manage retention

https://medium.com/hook-blog/why-i-started-hook-f1f39e9b04f6

Thomas McKinlay of Ariyh provides data-based research on how to increase button click through rates up to 55% 

https://tips.ariyh.com/p/make-cta-buttons-curvy

Dave Kellog lays out how to keep your company from having a Faux Focus

https://kellblog.com/2024/04/19/how-to-detect-if-your-startup-has-a-faux-focus/

Udi Ledergor, Chief Evangelist at Gong, makes the case that brand is bigger than marketing

https://www.linkedin.com/feed/update/urn:li:activity:7187094627982684160?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7187094627982684160%29

Pierce Healy, CEO of Zelta AI, lays out the process his team used to 10X request a demos

https://www.linkedin.com/posts/piercehealy_we-were-missing-out-on-50-inbound-demo-requests-activity-7187095643675406337-pT2K?utm_source=share&utm_medium=member_desktop

Michelle Taite, CMO of Mailchimp at Intuit walks us through how MailChimp has achieved success using AI in marketing

https://hbr.org/2024/04/how-one-marketing-team-made-ai-part-of-its-daily-work

April 19, 2024 - Adam Robinson brings it, promoting individual contributors, and a partnership framework

In today's video on some of the most interesting content on growth and marketing we cover...

For April 18th, I am covering 4 great articles:

In today's video on some of the most interesting content on growth and marketing we cover...

Join us in this insightful episode of Growth Science, where we sit down with Rosa Ziebell, the Founder of Alta Growth Partners. With her rich background in consumer packaged goods marketing and strategy consulting, Rosa brings a wealth of knowledge to the table.