Growth Sessions: eCommerce Advertising

In this episode Adam chats with Mark Power, Founder & CEO of Podean, a global Amazon agency and marketplace consultancy firm. Mark and Adam discuss the importance of streamlined retail operations to help scale brands across Amazon and other marketplaces. 

Mark dives into the balance between operations and advertising, Amazon's innovation pace, and what the next phase of consumer engagement could look like for eCommerce. 

In this episode, Adam chats with Ethan Kitching, Chief Commercial Officer at Molzi on how to effectively build brands on Amazon. From challenging and realigning with brands on goals to finding scalable growth models, get a glimpse of how Molzi stands out from the competition. 

Ethan also breaks down Molzi's global commerce expansion, from new offices in Spain and Brazil, to how agencies can build a global team that collaboratively pushes the needle forward. And as a 3P reseller themselves, Molzi takes a strategic look at how they can help clients expand into new geographical regions. 

This episode of Growth Sessions, Adam chats with Gemma Spence, Chief Commerce Officer at Omnicom Media Group on how a strong organizational design can help scale retail media businesses.

Gemma dives into how agencies should be thinking about structuring their teams and playbooks for success. From holistic strategies that cover the full customer journey, to building a curated, personalized shopping experience for consumers, Gemma talks through how Omnicom is approaching eCommerce's rapid growth.

This episode of Growth Sessions, Adam is joined by Chris Moe, Co-Founder & President of Cartograph to discuss how to build successful "better for you" CPG brands on Amazon. Chris shares how Amazon fits strategically into a CPG business.

Learn how Cartograph has mapped out a playbook that has helped them scale to over 60 brands in 3 years with a combination of Amazon expertise, upstream work, and understanding unit profitability, along with cultivating an experienced team and encouraging relentless learning.

In this episode Adam and guest co-host Mark Wagman, Managing Director at Medialink sit down with The Stable's Chad Hetherington, CEO, and Billy Courtney, Head of Digital Partnerships, to talk about bridging the gap between between digital and physical retail and the key to building successful omnichannel strategy.

What excites them about emerging channels and retailers? Why is it crucial for brands to differentiate creative? Chad and Billy break down the strategy behind their latest acquisitions, the introduction of new proprietary tech, Hyphen, and the demand for consumer and first party data.

In this episode Amy Lanzi, North America Practice Lead at Publicis Commerce sits down with Perpetua's Adam Epstein to talk about breaking Amazon, and how the Publicis Commerce practice was built around people, process and product.

Amy dives into commerce's shift from a speciality role to part of the regular course of business that should be inclusive of commerce. We also touch on role of community commerce and TikTok, and why every product should be treated like its own small business.

Season 3 features guests from top agencies like Amy Lanzi at Publicis, Mudit Jaju at Wavemaker, Gemma Spence at Omnicom, and more.

This season on Growth Sessions, join hosts Adam Epstein, VP of Growth at Perpetua, Donna Sharp, Managing Director at Medialink, and Mark Wagman, Managing Director at Medialink, as they take a look at how some of the world's biggest agencies approach building and growing successful retail media and eCommerce businesses, the obstacles they've overcome, and their plans to seize the opportunity emerging in today's evolving landscape.

Thursdays starting September 16th.

Subscribe on your favourite podcast app or visit growthsessions.perpetua.io

So you just added a new retailer, now what? How do you accelerate sales? How do you drive successful expansion at your new retailer? Enter Instacart Ads. 

Instacart has dominated online grocery in the last year, bringing a marketplace of grocery retailers to a single app. With brands vying for control of market share, it's crucial that you capitalize on the advantages of Instacart advertising to help increase your sales velocity early.

In this talk, you'll hear from Suzanne Skop, Director of Agency Partnerships at Instacart, along with Alison Cayne, Founder of Haven's Kitchen, as they divulge Instacart advertising strategies that help accelerate sales and distribution at new retailers.

Got a successful Amazon business? If so, are you asking yourself how to take it to the next level? Or, have you ever considered cashing in on the business that you built? 

In this talk, you'll hear from Ari Horowitz, CEO of Yardline, on how to get funded - with strategies to purchase new inventory, invest in advertising, and grow both top-line sales and profits.

You'll also hear from Chris Bell, Founder & CEO of Perch, and Brenton Howland, Founder & CEO of Forum Brands, on how to get acquired - the business behind scaling a profitable brand.

Perpetua is back with our re-branded eCommerce and Advertising podcast series Growth Sessions. Tune in to our first Growth Sessions as our host Adam Epstein dives into Growth infrastructure for eCommerce  with Perpetua President Joe Rideout.