Growth Sessions: eCommerce Advertising

The way we purchase health products has fundamentally changed. Gone are the days of going to health and nutrition stores. These products are purchased online. Yet, standing out and cutting through the noise is a challenge in this highly competitive category.

In this talk, you'll hear from Michael Brandt - ex-Google, triathlete, and now Co-founder and CEO - on how, venture backed, HMVN has been able to leverage both DTC and Amazon for channels of ecommerce growth.

He'll be sharing tenets of success applicable to any emerging brand looking build a rabid and loyal customer base online first.

Topics that will be covered in this chat:

• Designing products that generate 4.5+ star reviews
• Empowering your best customers to become brand advocates
• Managing agencies for maximum output
• Selling to multiple audiences at once on a lean budget

Beauty and personal-care products compete in arguably the most competitive category on Amazon - yet enormous opportunity exists for those brands who are able to stand out.

In this chat, you'll hear from Co-Founder and CEO of Hero Cosmetics, Ju Rhyu, as she walks us through the strategies her beauty brand has implemented to remain profitable and competitive on Amazon. 

Topics that will be covered:

• Price pack architecture strategies that gain exposure and maximize profits
• How to design a full funnel approach to build brand equity and awareness
• Where does Amazon fit in the channel mix of a growing DTC brand - are you too dependent on marketplace sales?
• How to balance experimentation and run successful tests on new channels like TikTok
• Predictions for DTC beauty brands in 2020 and beyond.

Amazon DSP's unparalleled access to first party shopping data presents myriad opportunities to advertisers. 

In this talk, you'll hear from two media leaders in programmatic display and ecommerce: Price Glomski, EVP of Digital Commerce at PMG and Lisa Senensky DSP Lead at Perpetua on how they build full funnel media plans for their clients.  

Learn from best practices and tactics that PMG and Perpetua have developed in working with global brands like Chaps, Crocs, and Cole Haan.

Topics that will be covered:

• Audience shifting customers along the advertising funnel
• Why non-endemic brands should be activating media on Amazon DSP
• Metrics that matter beyond ROAS
• Wishlists and predictions on how Amazon DSP will evolve

As media budgets grow and fulfillment models face heightened scrutiny, yesterday's Amazon strategy must evolve at the dynamic pace of this evolving marketplace.    In this talk, you'll hear from the ever-gregarious: Mark Power, CEO of Podean - a global Amazon agency and marketplace consultancy - author of Amazon for CMOs, and former MD of IPG's Amazon Centre of Excellence.   Learn how Podean advises brands to rethink their Amazon strategy by breaking components of the marketplace down to first principles and obtaining empowerment from the C-Suite.

   Topics we'll cover:

• How brands should think about building Amazon teams in their company
• Best practices for media planning on Amazon and other retailers
• Whether a brand should be a vendor, seller, or hybrid model
• What traditional media agencies have gotten wrong in their approach to clients
• The steps brands need to take to grow profitably over the long term.

 

DTC brands in certain CPG categories are flocking to Amazon, and with the right strategy, the opportunity for growth is abundant.

Join Adam Epstein, Perpetua's VP of Growth, as he goes deep with industry leaders on key trends shaping the Amazon and eCommerce industry.

In this first chat, you'll hear how Chris Moe and Jon Willbanks, Co-founders of Cartograph, have taken brands like Justins, Lily's Chocolates and Country Archer to millions in sales in a matter of months. Join us to learn from their playbook and expertise.

Topics the panel will cover:

• Winning formula for DTC growth on Amazon
• How to create a full funnel advertising strategy and build a brand on amazon
• How to think about cannibalization and why DTC brands in food, health and beauty need to be on Amazon
• Ways to strategically think about product packaging to optimize for profits