Growth Think Tank

Creating content and sharing it is not enough. If you find yourself in the trenches, one of the reasons could be that you are not keeping track of your conversion rates. Zach Johnson shares with us today why tracking performance is essential. While this is no small task, this is something you could outsource. Game Changer for Profits does just that. If you are unsure about the performance of your conversion rates, lean into this episode to learn all about optimization.

Get the show notes for 141 | Creating Funnels for Ultimate Optimization with Zach Johnson

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #CoversionRates #TrackingPerformance #Episode141 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Creating content and sharing it is not enough. If you find yourself in the trenches, one of the reasons could be that you are not keeping track of your conversion rates. Zach Johnson shares with us today why tracking performance is essential. While this is no small task, this is something you could outsource. Game Changer for Profits does just that. If you are unsure about the performance of your conversion rates, lean into this episode to learn all about optimization.

Share the LOVE and TWEET about this episode.
Zach's Target Audience: Zach the runs marketing for Leadpages and Ontraport with Game Changer For Profits. The mission there is to help consultants and coaches specifically build their online webinar funnels to ultimately convert potential clients into paying clients. This niche may not necessarily have the technical abilities or team to execute on a marketing funnel and so Game Changer for Profits serves as their outsource solution.
[spp-tweet "“I attribute growth to relentless focus” ~Zach Johnson"]

A funnel is essentially a series of web pages, emails, video sequences and webinars to efficiently convert web traffic into clients. Specifically the company focuses on a 0-14 days funnel experience. A series is basically a funnel map made up of a culmination of marketing automation tools put into use and into a sequence. The first touch point being a landing page and getting them to opt in.

"I’m about making decisions quickly so we can grow quickly" ~Zach Johnson

A signup form and a giveaway (something that provides valuable info FOR THEM) is also implemented. Ultimately this is to invite into more live webinars. Zach advises his clients to take it to the next level by not recording. Or if you do decide to record to offer the recording for purchase (for something around $7). This is because about 60-70% of leads don’t show up- but they will pay for the webinar if they feel it is valuable.

Keeping track of your Optimization is crucial. This is the process of making sure your funnel is performing. Be sure that your landing page is converting at 30% or more; that your revenue per email address is upward from $5-$10 (for some niches). Ensure all those numbers are working and exceeding their goals.

“At every stage of the funnel, you want to hit certain benchmarks” ~Zach Johnson

In order to optimize your website you’d want to set up a 2 week or longer sequence made up of blog posts, videos, podcasts - in other words: CONTENT.

Zach feels he is still in the trenches but admits that he was in deeper in the past. When he used to work for a Facebook ad agency he now realizes that he wasn’t focused on the revenue producing activities. He didn’t have a consistent system or funnel and his focus was in the wrong places. He now has a dashboard that keeps track of everything.

Like many of our podcast guests, Zach believes in knowing exactly who you serve. He has chosen to focus on coaches and consultants. Zach knows he has a lot of experience with them and knows how to pour into that niche. He also strongly believes that you must focus on a market that’s already at a decision point.

"Focus on a market that’s already at a decision point" ~Zach Johnson

• What a funnel is
• What optimization is
• Why you must track optimization
• How to track optimization
• Creating a sequence of content
• Focusing on a market that is already at a decision point

Start by optimizing your current website. It’s easy to get caught up in what is outside of your existing assets. Start collecting emails off your own website to bring them into a weekly webinar. Leverage your existing assets before you dive into paid traffic or advertising. determine your traffic now by looking at your google analytics and optimize what you already have.

• Game Changer Profits Website
• Connect with Zach on Linkedin
• Schedule a Session with Gene
• Share the LOVE and TWEET about this episode.

Connect with Zach on LinkedIn. And Connect with me too on LinkedIn or Twitter @genehammett.

Did you know that you can apply to chat with me by phone? This is a limited time offer to help anyone that is serious about refining their business as well as developing a clear & compelling strategy that will drive them forward. Complete the questions and our team will follow up with you to schedule time for your “Business Breakthrough Session”. These are limited to 30 minutes, completely free and oh, so valuable.  Apply Now!

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

Today, I share with you the the third episode in this "Get the Gig" series and what personally works for me. I'll be specifically honing in on "unpaid" gigs that produce big payoffs. Getting on the stage requires that you get out of your comfort zone and stretch yourself. I'll be sharing the common myths and mistakes people make in the process of booking their speaking gigs. And even more importantly how to land your gigs.

Get the show notes for 140 | Get the Gig: Series 3 of 3 with Gene Hammett

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #GettheGig #ComfortZone #Episode140 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Today, I share with you the the third episode in this “Get the Gig” series and what personally works for me. I’ll be specifically honing in on “unpaid” gigs that produce big payoffs. Getting on the stage requires that you get out of your comfort zone and stretch yourself. I’ll be sharing the common myths and mistakes people make in the process of booking their speaking gigs. And even more importantly how to land your gigs.

Share the LOVE and TWEET about this episode.

Gene’s Target Audience: Gene works with entrepreneurs who want to find the perfect match between their unique value and the people who will become their best clients and biggest fans.

[spp-tweet ""If you want to get clients from speaking gig, prioritize." ~Gene Hammett"]

Taking the stage to get clients is not new. Likely you have heard that it is the highest ROI for lead generation

My experience over the last 5 years is certainly that speaking has the highest payoff. Speaking on a “stage” provides immediate credibility and trust that just meeting someone won’t give you. It is amazing how different the experience is when you compare attending an event to speaking at an event. The attendees look to the “expert” the speaker- as the one that has the answers. The Speaker has the chance to take the relationship 2 or more levels higher just because they have been invited by the organizers to share their perspective. It is a given that you want to be great at what you do- this is a must! If you are not good at sharing your thoughts and leading the audience to a new place, you will harm your future business. BUT if you stay in a realm of information and topics you are experienced in, you will likely have more information than anyone else in the room.

[spp-tweet ""Seek out opportunities that give you experience and stretch you." ~Gene Hammett"]

Let’s talk about PAID speaking gigs first.

Paid is great. My wife is a paid speaker. She gets 3 to 7k per speech. For most professional speakers, experts and celebrities, this is great, yet not usually the starting place. And not necessarily the place that I suggest leaders start when they really just want more clients. Types of paid speeches include Keynotes, breakouts, and workshops.

Unpaid is also great. It is where you start if you want to quickly get clients. (I have never heard of anyone that has just rocked up to speaking and got a check on the first speech). It is not impossible, but rare. I love unpaid events because I have more freedom to attend events and be in the room with my ideal clients. I have made more than $25,000 just from giving a speech where I paid $900 dollars in travel expenses.

Examples of where to give unpaid speeches are at local events like business networking groups, meetups, chambers of commerce, and don’t forget the special divisions of chambers too, rotary clubs, associations, and other monthly groups. There are groups exclusively for women, men, or mixed. Whether it is small business owners, executives, salespeople, front line business owners, or leaders- there is a group out there that needs to hear your powerful message.

Who is this for? Speaking is for market leaders and emerging leaders. I have helped coaches, consultants, creatives, mortgage brokers, and many more in my work. Most of them now do some sort of speaking to generate leads and get clients. The common element is you have something BIG to say. We don’t need speakers spouting out the same old stuff. Do you have a message that is begging to be shared?

If this you and if you want to share your value with an audience…lean in…get your notes ready…I am giving you all I’m going to give you all I’ve got right now on getting the unpaid gig.

My first speech as a coach had 6 people in the audience at a business club. I had been asked to fill in for someone at the very last minute and yes, the gig was unpaid. However, one of those people became a client and created thousands of dollars in revenue for me.

This inspired me to get more speaking gigs. I did 20+ speeches in 2013 (#1 lead source and #1 revenue source for my business).

I gave one speech in 2013 and someone that heard me hired me a year later. This was amazing to know that my message stuck with them and they remembered to call me a year later. The power of speaking positions you away from others as the authority or trusted advisor.

In 2014, I spoke on national stages. Some paid my expenses and some did not. My average was 18K per speech in revenue after the speech (notice I said AFTER the speech). I got great clients from speaking and many of them are still with me.

• “It’s Too hard”: so they don’t even try. Not sure where to start. I am about to tell you how.
• “Not many opportunities”: this is a huge myth. There are thousands of events everyday- in fact there are hundreds in your local metro area.
• “You need experience first”: No! Jumping in is how you get experience. It helps to understand how to structure a speech and deliver a speech. (I will give you something on this to help you at the end of today’s show).
• “You need a book”: No published book is necessary- don’t let this stop you.
• “They just let anyone up there - Well you know this is not true. You have likely sat through some of those speeches- don’t be that person.

Brace yourself for Failure: You will not get every speech. Seriously. You have to find the right gig for you. You will get turned down. What’s the lesson in that? Persistence & Focus (make this your job).

[spp-tweet ""Finding the speaking gig is the first step" ~Gene Hammett"]

1) Not starting - letting some fear stop you from doing it
2) Quitting too soon - chasing some other shiny object before you really impact

Today we start with a huge question I get all the time: “HOW DO I GET SPEAKING GIGS?” I am going to give you all I can. But this is just the first step in really a 5 step process. I want to give you all 5 steps in a training that I put together. It is FREE and it will help you if you are willing to apply what I share with you. Will it be hard? No, but it will push you out of your comfort zone.

If you want the full training, scroll to the bottom and look under "Resources." You will find all 5 STEPS on getting Speaking gigs and getting the clients.

Let’s jump right into how to get Speaking Gigs:

Prerequisite: Understanding your Niche. This is about knowing your specific audience and the best topic for you to share with them. Most people approach this and just want any audience. However, if you want to get clients, focus on audiences that are full of people that WANT what you offer and are WILLING to invest in your offer. Once you have this, everything else gets easier.

Finding the SPEAKING GIG

Problem: Many people find out too late. Remember that the bigger the opportunity, the more advanced planning is required.

Plan ahead with your research and your pitches.

[spp-tweet ""Which events are right for you before you pitch?" ~Gene Hammett"]

1. Research -Use THE GOOGLE to search niche + conference or niche + association + state/city. Peak over the shoulder of other speakers you admire (see where they are speaking). MeetUp.com is a great way to network too. Find the influencers in your niche (start local, but you are not limited to local). With experience, you can easily turn a speech into 5 figures and it is a blast. (Here is a secret- super secret way to get gigs: It’s called the "ASK strategy”).

2. Discovery - which events are right for you? Here are the 5 things you MUST know before pitching:
a) Your Niche/profitable: know your audience!
b) Your title
c) Your core message,
d) 60 second overview
e) Write dozens of titles. The first one is never the one with the most zing so draft 2 dozen titles and then rework them until you get it.

3. Your Positioning - Prepare your website, messages, video, one sheets, head shots, experience (if you’ve got it). If this is your first event don’t bother with this stuff. It is a distraction and you will just be making it all up. If you have some experience, the best job possible is to put what you have together in a clear format. Organizers have told me to put it all on one page to make it easy for them to find it. Your priorities are having a great BIO and great headshot (no photos with animals or some 15 year old shot at the mall, aka- “glamour shots").

4. Your Approach - Determine who is the organizer. Utilize social strategies by outreaching and making calls. You can have someone do this for you. Email is a great tool, but be sure to follow up. Booking gigs is more about a relationship than a transaction. Getting certain gigs will take a long while and are a result of a nurtured relationship

5. Making Your Pitch or Submissions - They specifically ask for an engaging title, great descriptions that spark curiosity, powerful bios (sample bio on show notes), head shots, experience. Some organizers ask for slides before the event. The bigger the event, the more in advance they will need these items.

6. Accepting the GIG - 7 questions you MUST know before saying YES: Access the TOOLKIT here.

[spp-tweet ""The key information you need to find speaking gigs is on the Google" ~Gene Hammett"]

After you get the gig, you are going to need to prepare the content (aka write the speech), practice the speech, deliver it, make an offer and get the clients (enrollment conversations). I have a free training for you to help you understand all 5 Steps of Getting the Gig and Getting The Clients. Scroll to the bottom of this show notes and look under "Resources" for your Free Toolkit.

Get the GIGs and Get the Clients…5 Steps to Speaking for Impact

Start locally...thousands of meetings need speakers
• Not hard to find, but focus on your ideal clients
• Get experience with Toastmasters if you are serious
• Bigger stages come with experience and positioning
• Creating your own events is a great way to grow
• Start small to get practice and not stress over getting numbers of people to your event

Leaders take ACTION. They don’t let fear or other excuses stop them. Leaders are willing to stand up and speak up about what they believe.

Go for it. Nothing will come to you just because you are awesome.The most successful leaders are ACTION TAKERS. When you have the right mindset and the right strategy, you can do it. Seek out opportunities that give you experience and ones that stretch you. When challenges get in the way, turn those challenges into an opportunity.

If you want to RIGHT the wrongs in your industry…take the stage.
If you want to dispel the MYTHS in your industry…take the stage.
If you want to position your AUTHORITY with your ideal clients…take the stage.

• Schedule a Session with Gene
• And get...

Connect with me on LinkedIn or Twitter @genehammett.

Did you know that you can apply to chat with me by phone? This is a limited time offer to help anyone that is serious about refining their business as well as developing a clear & compelling strategy that will drive them forward. Complete the questions and our team will follow up with you to schedule time for your “Business Breakthrough Session”. These are limited to 30 minutes, completely free and oh, so valuable.  Apply Now!

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

Taking the stage is a great way to promote your business and claim your authority. You can do it at local events or your next step might be national events or perhaps you are ready to get paid. Discover the insider secrets with today's guest, Chris Brogan. Chris is a powerful and entertaining speaker. He shares what he has learned in his many years of getting paid well for speaking to corporations and even a 6th grade class too.

Get the show notes for 139 | Get the Gig – Speaker Series 2 of 3 with Chris Brogan

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @broganmedia #EntertainingSpeaker #GettingPaid #Episode139 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Taking the stage is a great way to promote your business and claim your authority. You can do it at local events or your next step might be national events or perhaps you are ready to get paid. Discover the insider secrets with today's guest, Chris Brogan. Chris is a powerful and entertaining speaker. He shares what he has learned in his many years of getting paid well for speaking to corporations and even a 6th grade class too.

Share the LOVE and TWEET about this episode.

Target Audience: Chris is the CEO of Owner Media Group people that helps entrepreneurs who be more human at a distance.

[spp-tweet "“Create your own audition, don’t wait” ~Chris Brogan"]

Most people who come to Chris for guidance feel they don’t have enough people out there who care or respect their message and they are trying all sorts of ways to get in front of them. They are fearful of really putting themselves out there because they fear someone will take their ‘stuff.’ While this is true, it’s also the highest form of a compliment at the same time. Chris says to fearlessly put your ideas out there and make sure people hear it. They will then want you to share it on a bigger platform.

[spp-tweet "“Believe that you are up there telling people something important”~Chris Brogan"]

Another common theme Chris has observed is that people tend to want speak where it may not necessarily be beneficial- for example lots of people want to be on TED talks. This platform is not about business but about sharing. Chris advises us to make youtube videos of your speeches. Show what you could potentially bring to the audience. In other words- create your own audition! You don’t have to wait for anyone!

People wait to be an authority on something and you don’t have to be. Believe that your message is important. Develop and utilize that mindset which will transfer into your tone and demeanor. Practice your speeches and avoid saying “ummmm, “uhhhhh,” and “you know” all the time. Record yourself on your phone, your laptop- whever. The more you practice, the less self conscious you’ll feel!

[spp-tweet ""Practice and you’ll feel less self conscious" ~Chris Brogan"]

If you want to establish yourself as a great speaker you simply cannot be all things to everyone. Have a strong and persistent viewpoint. People go wrong when they switch their message for “everyone.” This serves no one! A specific message that is articulated well is the name of the game.

Additionally, be aware that no one cares what you know about until they know that you care. People want to know you are there for them and not for your dopey ego. Check out Chris's book: The Freaks Shall Inherit The Earth which talks about entrepreneurship for weirdos for misfits and world dominators. Also be sure to look into Trust Agents which focuses on how to be human at a distance.

[spp-tweet ""What gets you the biggest platform is not being all things to everyone" ~Chris Brogan"]

• How to be more human at a distance
• How to practice your speeches
• How to make your message specific
• Why you can’t be all things to everyone
• Why you've got to put yourself out there
• How to be of true service to your audience

Start here: What are 200 words or less that would sum up your speech? What’s the title that would grab attention? Then put together a slide deck and speak into your video and practice. Put it on YouTube, write a blog post around it and publish it. Get your feedback from others.

• Chris's Website
• Rain maker Authority Event
• Social Media Marketing World
• Trust Agents (book)
• The Freaks Shall Inherit The Earth (book)
• Schedule a Session with Gene
• Sign up for Momentum Mondays Every Monday @12pm EST

To give Chris a shout out, follow him and send him a message. Connect with me too on LinkedIn or Twitter @genehammett.

Did you know that you can apply to chat with me by phone? This is a limited time offer to help anyone that is serious about refining their business as well as developing a clear & compelling strategy that will drive them forward. Complete the questions and our team will follow up with you to schedule time for your “Business Breakthrough Session”. These are limited to 30 minutes, completely free and oh, so valuable.  Apply Now!

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

Speaking on stages big or small is a great way to grow your business and position your authority. If you have a message or just a desire to share your core belief, you can get some great tips inside this episode. Today's guest is Jane Atkinson, author of "The Wealthy Speaker 2.0," helps speakers catapult their business to the next level. Jane is best known for helping people take big stages and get big money too. She shares how you can position yourself from commodity to authority.

Get the show notes for 138 | Get the Gig – Speaker Series 1 of 3 with Jane Atkinson

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @janeatkinson #SpeakingonStage #Authority #Episode138 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Speaking on stages big or small is a great way to grow your business and position your authority.  If you have a message or just a desire to share your core belief, you can get some great tips inside this episode.  Today's guest is Jane Atkinson, author of “The Wealthy Speaker 2.0,” helps speakers catapult their business to the next level.  Jane is best known for helping people take big stages and get big money too.  She shares how you can position yourself from commodity to authority.

Share the LOVE and TWEET about this episode.

Target Audience: Jane specifically serves those who already speak professionally or those who would like to speak more and fit under the umbrella of being an expert.

[spp-tweet "“Get them to follow you first” ~Jane Atkinson"]

This is a very specific niche which Jane consciously chose although she has entertained the idea of stepping out of her niche in the past. Time and time again she was advised not to and she’s really grateful that she always stuck with her narrowed niche: working with professional speakers only. Jane adds that it is so much easier when you have that clarity of your niche. It’s also helpful for her own clients when they know who their audience is going to be. As Joe Callaway says, “pick a lane.” This is about choosing the topic area that you want to be known for. In her book, Epic Keynote (LINK) Jane shares how the most impactful speakers have a high level of relevance for their audience and know how to customize it to make it meaningful in ways that resonate with them.

[spp-tweet "“If you’ve got it all under one umbrella, it is so much easier” ~Jane Atkinson"]

Well, how come more experienced speakers have more lanes to choose from? According to Jane, when you already have a big following, maybe a published book to go with it and your people, you have the liberty to speak to broader audiences because your followers will be there.

Another major topic spoken about on the podcast was FEAR. Jane says that most decisions based on fear are usually wrong. Why? Because it comes from doing things in ways people expect of you and thus you do it from a place of trying to please everyone. People are afraid that if they pick a lane and let some other things go , they won’t have what the customer wants. Operating from this place is exhausting. The fact is however, that when you pick a lane, you will have richer conversations.

[spp-tweet "“You need to let the clients go who are not a good fit for you” ~Jane Atkinson"]

Jane advises to have a strong and clear promise statement. From there make sure you have a professional looking website (not a homemade one) because you’ve got as little as 10 seconds to make an impression on your audience. Then, make sure you clear and strong message is in an apparent space on your website homepage.

Being a speaker can be quite a challenge because there’s so much free information everywhere. That’s why it is imperative to be an authority. This might mean writing a book. As a speaker, you really want to go from being unconsciously competent to being consciously competent

• Why Jane stuck to her narrowed niche
• Why you need to stay true to your message
• How to stop trying to please everyone
• How to make your message crystal clear
• Why you need to make yourself an Authority

[spp-tweet "“Become an authority on something by writing a book” ~Jane Atkinson"]

If you are serious about speaking, Jane recommends getting your hands on the Wealthy Speaker 2.0 workbook and take yourself through the chart process (see example of the chart here):

• The "ready" stage= clarity in your message
• The "aim" stage= look at your website look at what needs to be on there
• The "fire"= action part

• Jane's Website
• Jane on Twitter
• Co-host of the show Derek Hart, Co-Founder of GoCreativeGo.com
• Book: Epic Keynote
• Wealthy speaker 2.0
• Get your free report on "3 Mistakes Speakers Make & How to Avoid Them"
• Ready to launch your personal brand? Contact Derek!
• Share the LOVE and TWEET about this episode.

To give Jane or Derek a shout out, follow and send a message to Jane here and Derek here. Connect with me too on LinkedIn or Twitter @genehammett.

Did you know that you can apply to chat with me by phone? This is a limited time offer to help anyone that is serious about refining their business as well as developing a clear & compelling strategy that will drive them forward. Complete the questions and our team will follow up with you to schedule time for your “Business Breakthrough Session”. These are limited to 30 minutes, completely free and oh, so valuable.  Apply Now!

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

Most of us are conditioned to think that Leaders are "born." In other words, you are either a born or leader or you are not. This is not true according to Brian Holmes who shares with us today that leaders are developed. Developing into a leader however, is not something one does so well alone. All great leaders have mentors and coaches because they know all too well that they cannot see their own blindspots. If you are seeking your inner leader, join us today to discover how you can create the right supports around you and fulfill your own destiny!

Get the show notes for 137 | Leaders Are Not Born- They're Developed with Brian Holmes

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @KTVBBrian #InnerLeader #BornLeaders #Episode137 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Most of us are conditioned to think that Leaders are “born.” In other words, you are either a born or leader or you are not. This is not true according to Brian Holmes who shares with us today that leaders are developed. Developing into a leader however, is not something one does so well alone. All great leaders have mentors and coaches because they know all too well that they cannot see their own blindspots. If you are seeking your inner leader, join us today to discover how you can create the right supports around you and fulfill your own destiny!

Share the LOVE and TWEET about this episode.

Target Audience: Brian serves those striving to connect with their inner leader. He works to transform and shift their mindsets,  activating their destinies and fulfilling their highest potentials.

[spp-tweet ""Leaders are developed” ~Brian Holmes"]

Brian demystifies some of the common myths about leaders. One of the more common ones is that, “leaders are born.” We all hear that a lot- but according to Brian, leaders are developed. We grow into being leaders. It takes each individual understanding their own uniqueness and vision regarding what they are here on this earth for . But what keeps people from stepping into their own leadership? Brian claims it’s related to“Limitations and Liabilities.” These are the elements in our lives that weigh us down. Our own sense of “Net worth” - meaning - the internal issues within their hearts, minds and emotions. If this is not dealt with, they operate as liabilities weighing against their natural talents.

[spp-tweet "“We all have blind spots”~Brian Holmes"]

Brian advises to take the time to be courageous enough to look into what is keeping you from being all you can be. This requires an individual to possess a willingness to be honest with themselves about the condition of their heart and their own life, like “The man in the mirror.” He encourages the person to do an inventory of their own heart by looking at models in their own life such as scarcity or lack perspectives and belief systems.

Why is it important to have a coach according to Brian? No matter where we are in life, we all have blind spots and vulnerable areas where our perspective cheats us in our challenges. It is important to have someone who is objective, truthful and believes in you. Do you have someone you are accountable to? It is a fact that most great leaders have coaches.

Here are the 4 cornerstones to coaching:

• Personal healing (internal)
• Personal discovery (becoming acquainted with skills and talents)
• Personal development (clarity on who you are- where do I grow into that and become the full expression of that?).
• Personal deployment (engage and execute on an actual path)

[spp-tweet "“Having a coach is pretty amazing”~Brian Holmes"]

How do we know if we are living into a lack mindset? According to Brian, this is apparent in the way a person perceives their possible future. People don’t tend to think BIG, because as we develop, we’re conditioned to think certain things about money, prosperity and beliefs about how much money we deserve to have.

There are leaders who control and then there are those who empower. Those who empower choose to trust, do not have a scarcity mindset and are happy to release people into their potential.

• A unique perspective on leadership
• The myths about leadership
• Our conditionings around money
• The 4 cornerstones of coaching
• Why you need to be honest with yourself
• Why all great leaders have a coach

[spp-tweet "“Most great leaders have coaches” ~Brian Holmes"]

3 things:
1. Take a sabbatical, unplug, disconnect and go away somewhere quiet and listen to your own heart. Ask God to get you to be still and ask what’s inside.
2. Evaluate the different areas in your life and ask where you are unsatisfied. Ask yourself WHY. What are the limiting beliefs. What’s keeping you stuck?
3. Identify the people you believe have your heart and ask them how you can be a greater leader and live in your potential.

• Brian's Website
• Brian on Twitter
• Schedule a Session with Gene
• Sign up for Momentum Mondays Every Monday @12pm EST

To give Brian a shout out, follow him and send him a message. Connect with me too on LinkedIn or Twitter @genehammett.

Did you know that you can apply to chat with me by phone? This is a limited time offer to help anyone that is serious about refining their business as well as developing a clear & compelling strategy that will drive them forward. Complete the questions and our team will follow up with you to schedule time for your “Business Breakthrough Session”. These are limited to 30 minutes, completely free and oh, so valuable.  Apply Now!

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!