Growth Think Tank

Here is a strategy to improve your business by paying more attention to the people that already trust you. Yes, the clients you have worked so hard to serve are your best source for natural growth. Noah Fleming, author of Evergreen, shares with us strategies to improve loyalty and increase referrals. We talk about some of the common mistakes that business owners make. Noah also shares his top tip to growing his business. I totally agree with this one approach as the most important for business owners.

Get the show notes for 131 | Building a System for Referrals and Loyalty with Noah Fleming

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #GrowingBusiness #IncreaseReferrals #Episode131 #Podcasts

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Here is a strategy to improve your business by paying more attention to the people that already trust you.  Yes, the clients you have worked so hard to serve are your best source for natural growth.  Noah Fleming, author of Evergreen, shares with us strategies to improve loyalty and increase referrals.  We talk about some of the common mistakes that business owners make.  Noah also shares his top tip to growing his business.  I totally agree with this one approach as the most important for business owners.

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Noah's Target Audience: Noah provides strategic marketing consulting for small - medium sized business owners and entrepreneurs since 2005. His ideal client or avatar is “the guy who runs his business from the basement office.”

[spp-tweet "“I help entrepreneurs build a system to ensure they are asking for referrals” ~Noah Fleming"]

Noah’s aim is to help these entrepreneurs create raving fans who want to do business over and over again - rather than a one- time shot kind of deal. It is about maximizing the value of already existent customers. Noah guides entrepreneurs in improving their marketing and building an unbreakable type of customer loyalty. This is about putting the right systems in place where referrals are a BIG part of it. For example, simply picking up the phone and asking a former client of yours whether they know of anyone that can benefit from what you offer is one consistent habit to maintain. He advises his clients to make 3 referral- based calls a day.

[spp-tweet " “The businesses getting strong word of mouth are those that embrace community” ~Noah Fleming"]

How does Noah get the existing clients to go deeper and continue the work? Noah shares that the businesses getting strong word of mouth are those that embrace community. Something as simple as sending out regular newsletters embraces community. Elements of a newsletter to embrace community should include: testimonials (for social proof); offer; what’s coming up; and referral bonuses!

Then there is the subject of CONTENT. This is the thing we give and most entrepreneurs get really sucked into that. It is crucial to focus on the emotional engagement in connecting with others in order to build solid emotional engagement with your customers.

The mistake Noah often observes his clients are making is that they are too obsessed in trying to attract new clients. He calls it “the adrenaline junkie rush of client acquisition.” By focusing on future clients, they let their old customers go. Noah advises: maximize the value with those who have decided to do business with you.

[spp-tweet "“There should be a balance between getting customers and keeping them” ~Noah Fleming"]

But what if your business is brand new and you have no former clients. Noah says to get absolutely clear about who exactly is your ideal client. Once they decide to accept, hold the intention to ensure it’s not just a one shot thing- focus on how to keep that relationship growing.

Noah admits that he is still in the trenches every day. He shares that every day, he tries to learn a little bit more and get a little bit better. He invests in his own self by hy having a coach. He believes there’s nothing more impactful than for an entrepreneur to invest in himself because if you don’t invest in yourself, how can you expect others to?

Why are people so afraid of investing in themselves? It seems that people lack the faith of their return on investment. This is what it means to have a POVERTY mentality because you have doubt that you can achieve. Noah says, accountability is crucial and a mentor is needed for those areas where you think you are falling short or need improvement. It’s also about trusting that you will pay back the investment you make.

[spp-tweet "“The greatest investment you can make is on yourself” ~Noah Fleming"]

• Why we should be spending most of our time on gaining referrals
• Why you should be focusing on past clients more than future clients
• How to maximize already existing client relationships
• How to create community with your ideal clients
• Why Noah is still in the trenches too
• Why Noah has a coach

• Noah's Site
• Email: [email protected]
• Noah on Twitter
• Noah's book: EVERGREEN
• Gene’s Authority camp: create your biz plan & execute!
• Get on Gene’s list & don’t miss an episode! 
• Get in touch with Gene

To give Noah a shout out, follow him and send him a message. Connect with Gene too on LinkedIn or Twitter at @genehammett.

Did you know that you can apply to chat with me by phone? This is a limited time offer to help anyone that is serious about refining their business as well as developing a clear & compelling strategy that will drive them forward. Complete the questions and our team will follow up with you to schedule time for your “Vision Breakthrough Session”. These are limited to 30 minutes, completely free and oh, so valuable. Apply Now!

And lastly, please leave a rating and review for the Leaders in the Trenches on iTunes (or Stitcher) – it will help us in many ways, but it also inspires us to keep doing what we are doing here. Thank you in advance!

Think of this as a case study on the PROFITABLE NICHE where we explore the depth you can take a niched coaching business in 12 months. Jason Swenk is today's guest with a powerful story about the focus on your specific audience. Jason is a coach to digital agencies that strive to hit $1million in revenue and beyond. His fast track growth to $50,000 in sales per month (with only part-time help) is incredible. Discover what Jason had to let go of to reach this point plus what he believes are his critical factors to success. My hope is that Jason's story inspires you to take action to claim the clients that are ready for you and appreciate your work.

Get the show notes for 130 | The Importance of The Profitable Niche with Jason Swenk

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @jswenk #Revenue #criticalfactorstosuccess #Episode130 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Think of this as a case study on the PROFITABLE NICHE where we explore the depth you can take a niched coaching business in 12 months. Jason Swenk is today's guest with a powerful story about the focus on your specific audience. Jason is a coach to digital agencies that strive to hit $1million in revenue and beyond. His fast track growth to $50,000 in sales per month (with only part-time help) is incredible. Discover what Jason had to let go of to reach this point plus what he believes are his critical factors to success. My hope is that Jason's story inspires you to take action to claim the clients that are ready for you and appreciate your work.

Do you want more leads for your business? Do you want more quality leads? Lean in to today's episode as I combine many of the episodes with quotes, stories and tips. This is about finding Your profitable niche for your business. There is a free gift at the end of this episode that will help you get more leads. I am super passionate about this episode since this is a huge part of my work with my clients. I am happy to share it with you and would love your feedback on this episode.

Get the show notes for 129 | Finding Your Profitable Niche with Gene Hammett

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #QualityLeads #NicheforyourBusiness #Episode129 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Do you want more leads for your business? Do you want more quality leads? Lean in to today's episode as I combine many of the episodes with quotes, stories and tips. This is about finding Your profitable niche for your business. There is a free gift at the end of this episode that will help you get more leads. I am super passionate about this episode since this is a huge part of my work with my clients. I am happy to share it with you and would love your feedback on this episode.

As most entrepreneurs know all too well, disappointments are bound to happen. Knowing that the disappointments are coming can actually be a good thing. It does not mean you are bound to fail. Today's guest is Brian Smith. Brian is the founder of UGG. Yes, the iconic sheep skin boots that seem to be everywhere. Brian shares his story of getting that brand started. Over the first three years of this business, Brian saw many challenges. However, he shares how disappointments became his blessings. Join Brian and I in this episode so that you better prepare your business and your mindset for life's challenges.

Get the show notes for 128 | How Disappointments Become Blessings with Brian Smith

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett ‏#Dissappointments #Mindset #Episode128 #Podcasts

Give Leaders in the Trenches a review on iTunes!

As most entrepreneurs know all too well, disappointments are bound to happen. Knowing that the disappointments are coming can actually be a good thing. It does not mean you are bound to fail. Today's guest is Brian Smith. Brian is the founder of UGG. Yes, the iconic sheep skin boots that seem to be everywhere. Brian shares his story of getting that brand started. Over the first three years of this business, Brian saw many challenges. However, he shares how disappointments became his blessings. Join Brian and I in this episode so that you better prepare your business and your mindset for life's challenges.

Systems are critically important to your business. If you don't have systems, you are likely not as productive as you can be. This episode is not for everyone, but if you are are thinking of starting a podcast or you already have one, this will help you. I had to learn the hard way to come up with a system that worked for me. Well here it is. I share with you the step-by-step process I used to produce 3 episodes a week for 8 months. It includes the tools and tips I learned along the way. I am sure I could trim this a bit, but it works for me with ease. I actually used to think creating a podcast was hard, but after diving in, I complete it in under 45 minutes per episode.

Get the show notes for 127 | My System to Produce My Podcast with Gene Hammett

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett ‏#BusinessSuccess #StepbyStepProcess #Episode127 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Systems are critically important to your business. If you don't have systems, you are likely not as productive as you can be. This episode is not for everyone, but if you are are thinking of starting a podcast or you already have one, this will help you. I had to learn the hard way to come up with a system that worked for me. Well here it is. I share with you the step-by-step process I used to produce 3 episodes a week for 8 months. It includes the tools and tips I learned along the way. I am sure I could trim this a bit, but it works for me with ease. I actually used to think creating a podcast was hard, but after diving in, I complete it in under 45 minutes per episode.