Growth Think Tank

Adding new customers is the name of the game. There are many moving parts to growing a SAAS (Software As A Service) business to add those new customers. It takes savvy marketing and the ability to really solve a problem. Sujan Patel, VP of Marketing for When I Work, talks about the challenges of onboarding trial users-what not to do and the important aspects of success. Sujan shares the ins and outs he has learned to add 250,000 users in four years. Discover the fine line in marketing that Sujan had to learn the hard way.

Get the show notes for 111 | Overcoming the Challenges of Customer Onboarding with Sujan Patel

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @sujanpatel #VPofMarketing #newCustomers #Episode111 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Adding new customers is the name of the game. There are many moving parts to growing a SAAS (Software As A Service) business to add those new customers. It takes savvy marketing and the ability to really solve a problem. Sujan Patel, VP of Marketing for When I Work, talks about the challenges of onboarding trial users-what not to do and the important aspects of success. Sujan shares the ins and outs he has learned to add 250,000 users in four years. Discover the fine line in marketing that Sujan had to learn the hard way.

Understanding the strengths you have will help you grow your business faster than your weaknesses. When you develop your strengths to a point of mastery, you increase your chances of success. Scott Barlow with Happen to your Career shares how your strengths become the foundation to grow and move to higher levels of success. Listen in to understand and develop your strengths with this episode.

Get the show notes for 110 | Understanding and Developing Your Strengths with Scott Barlow

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #FoundationtoGrow #UnderstandingtheStreghts #Episode110 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Understanding the strengths you have will help you grow your business faster than your weaknesses. When you develop your strengths to a point of mastery, you increase your chances of success. Scott Barlow with Happen to your Career shares how your strengths become the foundation to grow and move to higher levels of success. Listen in to understand and develop your strengths with this episode.

All leaders have a vision of the future that filters out distractions that come along with being an entrepreneur. Many times the vision does not come with the "how" of accomplishing it, because what they see is so big. Today, my guest Carolina Albano from Wholly Pops had a vision of a bright future where our children are empowered by natural food and healthy choices. Carolina's journey has not been easy and her time in the trenches continues, but I wanted to share her story with you to inspire you to envision bigger where you don't get stuck in the "how." See how Carolina's 100 year vision allowed her to break free of the trap of a job and become a social entrepreneur. After listening, check out the videos on The Wholly Pops KickStarter campaign.

Get the show notes for 096 Carolina Albano | Using a 100 Year Vision to Drive You to Greatness

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @cfdalbano #Vision #SocialEntrepreneur #Episode096 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Content marketing is all the rage. To some people it's just a buzzword, but content marketing real. I wholeheartedly believe in content marketing because creating valuable content for your website such as blogs, videos and audio (i.e., podcasts) is important to grow your business. Every business that has an online presence is judged by the content they publish or don't publish.

Get the show notes for 095 Gene Hammett | Why Content Marketing Is Not the Silver Bullet

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #ContentMarketing #Buzzword #Episode095 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Content marketing is all the rage. To some people it’s just a buzzword, but content marketing real. I wholeheartedly believe in content marketing because creating valuable content for your website such as blogs, videos and audio (i.e., podcasts) is important to grow your business. Every business that has an online presence is judged by the content they publish or don’t publish.

Sales to many people represents the pushy and sometimes even the slimy. When you have even the slightest resistance to sales, you tend to look for ways to avoid it. Let me share a secret with you: this kind of thinking is hurting your business (and your bank account). Wes Schaeffer from The Sales Whisperer talks with me about Sales and the mindset that creeps into our heads causing us to make excuses about not making that sales call or even that follow- up call that is important to our business. Listen in to this interview to shift your sales into a new gear.

Get the show notes for 094 Wes Schaeffer | Do You Believe Sales is a Dirty Word?

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett #HurtingyourBusiness #Mindset #Episode094 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Sales to many people represents the pushy and sometimes even the slimy. When you have even the slightest resistance to sales, you tend to look for ways to avoid it. Let me share a secret with you: this kind of thinking is hurting your business (and your bank account). Wes Schaeffer from The Sales Whisperer talks with me about Sales and the mindset that creeps into our heads causing us to make excuses about not making that sales call or even that follow- up call that is important to our business. Listen in to this interview to shift your sales into a new gear.