Growth Think Tank

It is common to hear people say "tell stories" to engage the listener. It is totally true. And yet rarely do you find the right story format to really impact your customer acquisition. Maggie Patterson is an expert storyteller and the best part is she shares her secrets about how to frame the story to help you acquire more customers. Maggie talks about what most people get wrong when telling their stories so make sure you don't miss this episode. Discover the new rules of marketing beyond hero's journey.

Get the show notes for 116 | The Importance of Story Telling in Customer Growth with Maggie Patterson

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @magspatterson #StoryTeller #MarketingbeyondHerosjourney #Episode116 #Podcasts

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It is common to hear people say “tell stories” to engage the listener. It is totally true. And yet rarely do you find the right story format to really impact your customer acquisition. Maggie Patterson is an expert storyteller and the best part is she shares her secrets about how to frame the story to help you acquire more customers. Maggie talks about what most people get wrong when telling their stories so make sure you don’t miss this episode. Discover the new rules of marketing beyond hero’s journey.

Waiting for referrals or waiting for the market to change are just two ways that entrepreneurs get stuck in their comfort zone. This is a wake up call with Chris Hogan. Chris is part of the EntreLeadership team with Dave Ramsey and a regular contributor for the EntreLeadership podcast. Chris is a renowned speaker on leadership and financial education. We discuss the dangers of getting stuck in "comfort" and how to make the shift to significance. Chris also shares three simple and straightforward steps to financial freedom.

Get the show notes for 115 | Breaking From Comfortable to Significance with Chris Hogan

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @ChrisHogan360 #FinancialFreedom #Comfort #Episode115 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Waiting for referrals or waiting for the market to change are just two ways that entrepreneurs get stuck in their comfort zone. This is a wake up call with Chris Hogan. Chris is part of the EntreLeadership team with Dave Ramsey and a regular contributor for the EntreLeadership podcast. Chris is a renowned speaker on leadership and financial education. We discuss the dangers of getting stuck in “comfort” and how to make the shift to significance. Chris also shares three simple and straightforward steps to financial freedom.

Many people mistakenly interchange "money" and "value." However, value comes first. Value is the relative worth of a service or product. Value is always from the perspective of the buyer. Our guest today is Bob Berg, Wall Street Journal bestselling author. Bob has written many books on sales and his perspective on value is critically important for leaders. Bob clarifies what he means with the quote "money is an echo of value."

Get the show notes for 114 | Money Is An Echo Of Value With Bob Burg

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @BobBurg #Value #Money #Episode114 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Many people mistakenly interchange “money” and “value.” However, value comes first. Value is the relative worth of a service or product. Value is always from the perspective of the buyer. Our guest today is Bob Berg, Wall Street Journal bestselling author. Bob has written many books on sales and his perspective on value is critically important for leaders. Bob clarifies what he means with the quote “money is an echo of value.”

Everyone knows WHAT they do, some people know HOW they do it, and yet very few people know their WHY. The WHY is really the most important part. David Mead shares with us how to discover your big why. David is a business partner with a hero of mine, Simon Sinek. who also wrote one of my favorite business books- "Start With Why." Simon and David have been taking this concept of "the WHY" to corporations for years now to help them define and understand this concept. This interview with David will help you understand the importance of knowing your WHY.

Get the show notes for 113 | Discovering Your Big Why with David Mead

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @djmead #KnowingyourWHY #BusinessPartner #Episode113 #Podcasts

Give Leaders in the Trenches a review on iTunes!

Everyone knows WHAT they do, some people know HOW they do it, and yet very few people know their WHY. The WHY is really the most important part. David Mead shares with us how to discover your big why. David is a business partner with a hero of mine, Simon Sinek. who also wrote one of my favorite business books- “Start With Why.” Simon and David have been taking this concept of “the WHY” to corporations for years now to help them define and understand this concept. This interview with David will help you understand the importance of knowing your WHY.

If you hate to sell, listen in here to this episode. Positioning yourself prior to the sale allows you to bypass the traditional sales process. Jack Mize, host of Influencers Radio, tells us how being the educator and the advocate allows you to eliminate the sales process. You probably understand what it takes to educate before the sale, but the "advocate" is someone that will really stand up for the success of their customers. Jack talks about positioning yourself as the authority simply by being an educator and advocate. Listen in to this episode to see what this means in your business.

Get the show notes for 112 | How To Eliminate The Sales Process with Jack Mize

Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @jackmize #TraditionalSalesProcess #Advocate #Episode112 #Podcasts

Give Leaders in the Trenches a review on iTunes!

If you hate to sell, listen in here to this episode. Positioning yourself prior to the sale allows you to bypass the traditional sales process. Jack Mize, host of Influencers Radio, tells us how being the educator and the advocate allows you to eliminate the sales process. You probably understand what it takes to educate before the sale, but the “advocate” is someone that will really stand up for the success of their customers. Jack talks about positioning yourself as the authority simply by being an educator and advocate. Listen in to this episode to see what this means in your business.