Growth to Freedom™ - Transform Your Life, Business, and Relationships with Clarity, Confidence, and Direction

In this episode of Growth to Freedom you will discover how to fuel your business through building relational capital and utilizing the Law of Reciprocity. My guest, Kevin Thompson has built an incredibly successful business through appreciation and connecting people to others who can help them. The best part is that YOU are going to learn how to do the same in your business from this incredibly generous and enthusiastic business strategist.

Kevin Thompson is a down-to-earth guy who knows the power of the Law of Reciprocity, the undeniable way that people tend to respond in-kind when something good is done for them. He'll explain how it works, how it has propelled his business, and how you can use the same law to amplify the effectiveness of your relationships.

Kevin Thompson values creating a relationship than making a sale or closing a transaction. Discover how genuine appreciation can powerfully impact your bottom line.

• My introduction to this episode and my guest, Kevin Thompson; [00:33]
• What happened in Kevin's high school that led him toward entrepreneurialism ; [5:10]
• The decision to work on a fishing boat to make a bunch of money; [9:05]
• How Kevin discovered that his fishing job was not the way forward; [12:51]
• The transition from fishing to his own business; [13:50]
• The transformation that came from connecting with Joe Polish; [16:51]
• The power and importance of relationship capital and how you can use it; [18:20]
• How contributing first benefits you most; [20:34]
• How you can go deeper with Kevin and get some resources from him; [26:40]
• The 1 to 3 strategies that can be game changers for you; [28:54]
• The things Kevin's wife has done that he is tremendously thankful for; [34:08]

• www.PartnershipPlaybook.com
• Kevin(at)PartnershipPlaybook.com
• www.Contactually.com

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This show brought to you by Done for You Solutions. Outsourcing doesn't have to be difficult. Whether you're looking for customer service, optimizing your website, or a virtual assistant to help with reporting, data, or research, Done for You Solutions can help. I've used Done for You Solutions for years and they help simplify. Click here to learn more and let the founder Ric Thompson know that you heard about him from our show.

Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more. Membership is by application only. Click here to learn more. I was one of the original members when Joe started it in 2007 and today I get to help grow the company in my current role. You can also learn more about the Genius Network Annual Event here – which is the one time per year the group is opened to non-members.

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• Joe Polish

In this episode of Growth to Freedom you will discover how to build a website sales funnel that brings you consistent traffic and generates sales. You're going to learn how to do it from John Lagoudakis. John started his first online business in 2007 and since then has built several businesses online. He's been awarded a Top 100 Clickbank Affiliate and has been featured on CNN Money, Forbes, Fortune, Inc., Newsweek and the Today Show.

John's strong suit is that he's one of the most authentic guys you'll ever meet - and he's here to teach you what it looks like to build a successful sales funnel that fuels your business long term. On this episode, John shares how to use paid and free traffic to get leads to your site, how to optimize your site for opt-ins and conversions, and how you can set up your business on recurring billing.

John is a great guy who will help you cut through the hype and confusion that's out there in the internet business world. You don't need gurus, you need clarity - and John is the guy who can give it to you. Be sure you listen, you'll gain a lot of help from what John shares on this episode.

• My introduction to this episode and my guest John Lagoudakis; [0:32]
• John's journey from being an overworked IT tech to internet marketer; [2:08]
• John's super power: transparency; [7:15]
• They myths business owners buy into in online sales and marketing; [8:24]
• One strategy you can put in place in your business; [11:01]
• How you can build an email list quickly from scratch; [13:28]
• How you can get around the hype to create an authentic offer; [17:23]
• John's favorite traffic building strategies; [20:10]
• How to begin recording your own videos to gain traffic; [24:52]
• How you can connect with John; [26:18]
• The biggest game changers John is implementing with his clients now; [27:50]
• Thing things John wants to pass on to his kids: always be improving; [30:14]

• www.JohnLagoudakis.com
• LeadPages
• WordPress
• HARO

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This show brought to you by Done for You Solutions. Outsourcing doesn't have to be difficult. Whether you're looking for customer service, optimizing your website, or a virtual assistant to help with reporting, data, or research, Done for You Solutions can help. I've used Done for You Solutions for years and they help simplify. Click here to learn more and let the founder Ric Thompson know that you heard about him from our show.

Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more. Membership is by application only. Click here to learn more. I was one of the original members when Joe started it in 2007 and today I get to help grow the company in my current role. You can also learn more about the Genius Network Annual Event here – which is the one time per year the group is opened to non-members.

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• Joe Polish
• Dean Graziosi

In this episode of Growth to Freedom you will discover the power of direct response marketing, why the list outweighs the copy, and the Advertising Solution from two experts in the field, Brian Kurtz and Craig Simpson.

Brian Kurtz is a direct marketing expert with over 20 years experience that has overseen the mailing of over 1.3 billion direct mail pieces, has invested more than $80 million on direct response ads, and has helped sell over 3 million books using direct response tv ads. He's definitely an expert when it comes to direct response marketing and strategy.

Craig Simpson is the founder and owner of Simpson Direct, Inc and he helps entrepreneurs use direct mail to generate more leads, sales, and profits and has nearly 20 years of experience, coordinates about 300 projects per year, and markets everything from auto and RV

dealerships, to technical software, retail stores, real estate investment, financial services, legal professionals, diet programs, insurance, health & beauty products, and more.

Brian and Craig can certainly show you how to generate more leads, sales, and profits using direct response marketing. And, as a bonus, you'll discover how you can get access to a series of bonuses to help you improve your sales, copy, and sales.

• My introduction of two outstanding world-changers and influencers: Brian Kurtz and Craig Simpson; [0:32]
• Brian's background: his greatest superpower - over-delivery; [2:13]
• Craig's super power: direct mail campaigns; [7:20]
• Why Craig loves the feedback of direct mail; [10:24]
• Brian's lowest point in business and what he learned from it; [13:16]
• Craig's lowest points and how he responded; [17:27]
• The biggest mistakes direct response marketers are making; [19:31]
• Why do so many people forget about direct mail marketing? [24:13]
• The great resources Craig and Brian offer; [29:05]
• The importance of testing for better sales conversions; [32:05]
• The game-changing strategies both guys have used in past months; [32:56]

• www.TheLegendsBook.com - get the book for yourself!
• Simpson Direct
• BOOK: The Advertising Solution
• BOOK: Ogilvy on Advertising
• BOOK: Breakthrough Advertising
• BOOK: How to Make Maximum Money in Minimum Time
• BOOK: Scientific Advertising
• DOCUMENTARY: Everything is Copy

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This show brought to you by Done for You Solutions. Outsourcing doesn't have to be difficult. Whether you're looking for customer service, optimizing your website, or a virtual assistant to help with reporting, data, or research, Done for You Solutions can help. I've used Done for You Solutions for years and they help simplify. Click here to learn more and let the founder Ric Thompson know that you heard about him from our show.

Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more. Membership is by application only. Click here to learn more. I was one of the original members when Joe started it in 2007 and today I get to help grow the company in my current role. You can also learn more about the Genius Network Annual Event here – which is the one time per year the group is opened to non-members.

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• Joe Polish
• Brett Adler
• Chris Farrell
• David Ogilvy

On this episode of Growth to Freedom you are going to learn what it really looks like to scale your business. It only happens as you intentionally implement your own version of a business playbook that enables you to optimize and scale effectively. Grab a pen and paper as I share how you can build your own business playbook and design and implement your own annual marketing calendar.

When you think about these things you need to stop thinking in terms of ROI (return on investment) and start thinking in terms of COI (cost of inaction). What will it cost you in terms of lost opportunities if you don't implement the strategies I'll teach you today? I don't want you to find out, so listen in to discover these strategies for scaling and maximum business growth.

• My introduction to this episode on strategies for maximum business growth; [0:33]
• The 6 key areas to focus on to maximize your business growth; [3:05]
• Discovering where you are and where you are headed - building your playbook; [6:36]
• Building an effective marketing calendar; [15:35]
• What can happen when you put these things in place and what will it cost you if you don't? [19:14]

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This show brought to you by Done for You Solutions. Outsourcing doesn't have to be difficult. Whether you're looking for customer service, optimizing your website, or a virtual assistant to help with reporting, data, or research, Done for You Solutions can help. I've used Done for You Solutions for years and they help simplify. Click here to learn more and let the founder Ric Thompson know that you heard about him from our show.

Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more. Membership is by application only. Click here to learn more. I was one of the original members when Joe started it in 2007 and today I get to help grow the company in my current role. You can also learn more about the Genius Network Annual Event here – which is the one time per year the group is opened to non-members.

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• Joe Polish
• Dan Sullivan

In this episode of Growth to Freedom you will discover how you can assess where you are now and use it to create a bigger future. It happens by asking and answering some key questions that identify where you are and where you need to go. I'm going to teach you what those questions are on this powerful episode.

Some of the points I'll touch on are why following your passion is bad advice, why goal setting never works, and why much of the strategies businesses are following these days are old and ineffective. You don't want to be the leader of that kind of business, so be sure you listen to learn how to maximize your potential for a better and bigger future.

• My introduction to this episode about creating a bigger future and why goal setting doesn't work; [0:26]
• Essential questions to ask yourself to assess your present reality; [4:21]
• What are the activities that personally recharge you - and what are your personal superpowers? [9:20]
• What are the bottlenecks or roadblocks that are slowing you down? [11:30]
• The reason goal setting doesn't work; [15:28]
• Why passive income is a myth; [16:30]
• The 3 questions that can transform you; [19:25]

• www.ELFBusiness.com
• Strategic Coach
• www.GeniusNetwork.com

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This show brought to you by Done for You Solutions. Outsourcing doesn't have to be difficult. Whether you're looking for customer service, optimizing your website, or a virtual assistant to help with reporting, data, or research, Done for You Solutions can help. I've used Done for You Solutions for years and they help simplify. Click here to learn more and let the founder Ric Thompson know that you heard about him from our show.

Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more. Membership is by application only. Click here to learn more. I was one of the original members when Joe started it in 2007 and today I get to help grow the company in my current role. You can also learn more about the Genius Network Annual Event here – which is the one time per year the group is opened to non-members.

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• Joe Polish
• Dan Sullivan
• Jim Rohn
• Cristy Lopez

In this episode of Growth to Freedom you will discover how you can slow down to maximize potential for greater results, live a deep and meaningful life, and contribute more to the world around you with Ken Foster. Ken is a best-selling Author, Keynote Speaker, Business Strategist and Intuitive Mentor who empowers people to live courageously, discover their brilliance, and maximize their potential.

For more than 21 years, Ken has led people and organizations to increase the meaning and impact of their existence through coaching, speaking, and mentoring. His recent establishment of a non-profit organization, Stars of Courage - which provides free life coaching for people in underprivileged areas - is only the latest step to make a difference.

In this episode of Growth to Freedom you will discover how to spark rapid growth in your business, how to differentiate yourself by focusing on your unique skills, how you can master the simple steps for effective sales and more with "The Rapid Growth Guy" Matthew Pollard.

Matthew Pollard is the creator of the Better Business Coach Program, and has helped over 5,500 people create Rapid Growth and is an expert at differentiation, niche marketing, and sales systemization.

• How to differentiate yourself?; [0:33]
• The biggest problem most entrepreneurs have in getting to the next level; [2:12]
• The tragedy of trying to fill a gap in the market; [4:13]
• A simple way to discover your unique goals; [7:11]
• What happens when an introvert takes a commission only sales job; [12:19]
• You've already lost if you start with sales; [19:45]
• The simple process you can use to get the advantage out of the gate; [26:32]
• How you can get connected with Matthew; [32:09]
• And more…

• www.MatthewPollard.com/growth - get Matthew's free growth formula process
• www.MatthewPollard.com - Matthew's site
• www.MatthewPollard.com/sales - free sales training video
• The Better Business Coach Podcast
• The S.M.A.R.T Goal strategy

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This show brought to you by Done for You Solutions. Outsourcing doesn't have to be difficult. Whether you're looking for customer service, optimizing your website, or a virtual assistant to help with reporting, data, or research, Done for You Solutions can help. I've used Done for You Solutions for years and they help simplify. Click here to learn more and let the founder Ric Thompson know that you heard about him from our show.

Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more. Membership is by application only. Click here to learn more. I was one of the original members when Joe started it in 2007 and today I get to help grow the company in my current role. You can also learn more about the Genius Network Annual Event here – which is the one time per year the group is opened to non-members.

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• David Shriner-Cahn
• Jim Carrey

In this episode of Growth to Freedom you will discover how to intentionally create the experience you want to have 25 years from now, how to use the 4 legged stool for success, and live in excellence. Robert Mallon and Bill Watkins lead by example and coach men to be better leaders and entrepreneurs through their Academy.

Bill is a decorated Army officer, world class athlete, corporate executive, and an entrepreneur who took his business from his garage to an 8-figure valuation - and Robert is a nationally recognized professional speaker, business coach, and mentor.

In this episode Bill and Robert share the concept of the 4 legged stool for success, the tremendous turn-around they see in the lives of those who participate in their 8 week course, and how you can apply the principles of a 25 year vision plan to build the life you desire.

• Introduction, gratitude and God-given freedoms; [0:33]
• How failures lead to our greatest wisdom and our greatest success; [3:16]
• The difference between human doing and a human being; [6:30]
• What is the 4 legged stool of success and how can it apply to entrepreneurs? [11;53]
• The power of developing a 25 year vision as part of your personal plan; [17:32]
• A sample of a 25 year vision; [21:50]
• Connect with Robert and Bill; [25:25]
• Why are we like lions? [28:05]

• www.RustyLionAcademy.com
• www.GrowthToFreedom.com/subscribe - subscribe to the podcast
• BOOK: 7 Habits of Highly Successful People
• The Lion's Den for Business Men Podcast (Dan's episode).
• https://rustylionacademy.com/register - get your free resources
• https://rustylionacademy.com/livetraining - get the free live training

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This show brought to you by Done for You Solutions. Outsourcing doesn't have to be difficult. Whether you're looking for customer service, optimizing your website, or a virtual assistant to help with reporting, data, or research, Done for You Solutions can help. I've used Done for You Solutions for years and they help simplify. Click here to learn more and let the founder Ric Thompson know that you heard about him from our show.

Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more. Membership is by application only. Click here to learn more. I was one of the original members when Joe started it in 2007 and today I get to help grow the company in my current role. You can also learn more about the Genius Network Annual Event here – which is the one time per year the group is opened to non-members.

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• Dan Sullivan
• Stephen Covey

In this episode of Growth to Freedom you will discover how to identify your most profitable clients, how to attract them, and how to keep them coming back again and again with repeat business. John Dwyer is my guest and he's an expert at delivering "WOW!" experiences to his customers and clients and unpacks the 5 aspects of his "Wheel of WOW" client attraction formula.

John Dwyer ("JD") is often referred to as a marketing "enigma." That's because his approach to marketing is an outside-the-box approach far beyond that of most business owners or entrepreneurs. If you're tired of the same old "Marketing 101" formulas that don't work, John will give you a framework to stand out in a crowd.

John helps small business owners develop proven WOW factor ideas that pinpoint your "unique selling proposition" and can deliver the most powerful methods of client attraction and retention.

You'll walk away from this episode with a powerful set of practical strategies that will help you design your own wow factor strategies that bring you repeat business from your most profitable clients for years to come.

• Would you like more sales, profits, and repeat sales? [00:32]
• Who is John Dwyer; [1:20]
• The gateway to marketing and sales; [3:19]
• John's lowest moment in business, what he learned from it and what you can learn too; [4:20]
• Regrouping after a devastating business loss; [6:30]
• The biggest mistakes, problems, and dangers businesses face; [12:10]
• The first step in the "Wheel of WOW" client attraction formula; [13:11]
• How do we "wow" our ideal target audience once they are identified; [17:19]
• You've got to highlight the problem your most profitable clients are facing; [19:13]
• Create "WOW" for your customers and fix your website; [22:58]
• Contact John; [28:20]
• Impact and legacy; [29:50]
• Gamechangers you can apply; [32:33]

• www.TheInstituteofWow.com - John's website
• Genius Network

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This show brought to you by Done for You Solutions. Outsourcing doesn't have to be difficult. Whether you're looking for customer service, optimizing your website, or a virtual assistant to help with reporting, data, or research, Done for You Solutions can help. I've used Done for You Solutions for years and they help simplify. Click here to learn more and let the founder Ric Thompson know that you heard about him from our show.

Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more. Membership is by application only. Click here to learn more. I was one of the original members when Joe started it in 2007 and today I get to help grow the company in my current role. You can also learn more about the Genius Network Annual Event here – which is the one time per year the group is opened to non-members.

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• Joe Polish
• Jeremy Weisz

In this episode of Growth to Freedom you will discover how to increase your personal safety - both online and in everyday life - from a long time CIA agent, Genius Network Member, and founder of Spy Escape, Jason Hanson. You'll get insider tips for identity protection, credit protection, his four step formula for business, success, home security, and more.

Jason spent 6 years in the CIA so you can imagine the unique perspective he has about strategy, safety, and building a great business.

In this episode Jason shares how he transitioned out of the CIA and into the entrepreneurial world, including the key things that have helped him become a success in business.

• [2:20] How Jason started his own business after a decade as a CIA agent;
• [3:40] What you can learn about transitioning from one career to another;
• [5:32] How does a Presidential election and the political parties in power impact the activity of the CIA?
• [7:50] The most prevalent myths average people have about their personal safety;
• [10:20] The role digital platforms and tools play in personal security and how you can protect yourself;
• [15:35] Real cues you can use to tell if someone is lying to you or shading the truth;
• [17:59] What to do when you hit the bottom - and what you can learn from it;
• [19:50] Why Jason believes freedom is the most important part of being an entrepreneur;
• [21:28] The key strategies that can help you run a business more effectively;
• [23:49] The importance of direct marketing for your business;
• [26:48] How you can go deeper to protect your and your family;
• [28:07] The 3 biggest game changers for your business;
• [33:20] And much more…

• http://spyescapeandevasion.com/
• BOOK: Spy Secrets That Can Save Your Life
• TunnelBear - VPN service

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This show brought to you by Done for You Solutions. Outsourcing doesn't have to be difficult. Whether you're looking for customer service, optimizing your website, or a virtual assistant to help with reporting, data, or research, Done for You Solutions can help. I've used Done for You Solutions for years and they help simplify. Click here to learn more and let the founder Ric Thompson know that you heard about him from our show.

Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more. Membership is by application only. Click here to learn more. I was one of the original members when Joe started it in 2007 and today I get to help grow the company in my current role. You can also learn more about the Genius Network Annual Event here – which is the one time per year the group is opened to non-members.

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• David Ogilvy
• Eugene Swartz
• Gary Halbert
• John Carlton
• Dan Sullivan