Understanding the core psychological drivers behind the humans using your product can supercharge your growth. And you’re definitely leaving money and product usage on the table if you’re not employing them. So on this episode of Growth (recorded live at HYPERGROWTH Boston), Matt sits downs with Dan Benoni and Louis-Xavier Lavallee, founders of Growth.Design, to talk through some foundational principles of psychology – like mental models, priming, and dark patterns – that will help you design and run better experiments. You'll get a rundown of what each principle means, examples of how other companies are using them, and suggestions for how you can test them out in your next growth experiment.

What seems like a negative customer behavior for your business can be flipped on its head and turned into a new opportunity. This happened to the team at NationBuilder and they built a brilliant new use case around it. In this episode of Growth, Matt talks to Annie Mosbacher (VP of Customer Success & Growth Marketing) and Jason Meer (Director of Product) to see how they turned this challenge into a big opportunity for NationBuilder. Find out how Annie and Jason worked together to roll out a new use case that helped NationBuilder decrease churn and increase upsell and reactivation potential.

Growth and product design – are they really all that different? Turns out, it’s not a yes or no answer, so Matt sits down with someone who straddles both worlds. Amanda Yee is a product designer AND growth designer at Drift, and in this episode, she talks about the challenges of designing for products with roadmaps vs. designing for experiments, how working on the growth team has helped her get better at analyzing quantitative data, and the process she uses to uncover new features and identify new opportunities.

Most growth conversations out there are focused on software...but what about retail? In this conversation, Matt chats with Lauryn Isford (currently on Facebook's Internet.org growth team) who spent some time at Blue Bottle Coffee when they took on spinning up an e-commerce presence. They talk all about how Blue Bottle Coffee approached this expansion opportunity, measured, made decisions, and doubled down on growth levers along the way. Tune in to hear what lessons Lauryn picked up from that experience and what her views are around the future of the retail > e-commerce space.

Scaling internationally is a common vision for any sized software organization. When and how to go global is not always as clear of a path. Join Matt in a discussion with Joe Wilkinson (Lucidchart's Director of Growth) where they discuss exploring target markets and metrics, localization, the competition, reacting to unpredictable outcomes, and solving for the unknowns.

On this episode of Growth, Matt sits down with Dan Laufer, the Director of Growth & Partnerships at Nextdoor – and he's also the person behind what Matt calls the best, most contextual acquisition campaign he has ever seen. We asked Dan to share some background on the campaign – where the idea came from, how they got it up and running, and how the team has optimized it over the last seven years. Want to know what Dan says how to figure out the right offer (and the right channel) for an acquisition campaign? Listen to the full episode.