GrowthArtic - The Art of Growing your Business

GrowthArtic - The Art of Growing your Business

By Hendrik Lennarz and Ben SufianiBusinessManagement
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GrowthArtic - The Art of Growing your Business episodes

  • Last Episode of Season 1 - GrowthArtic - 043

    Sadly this is the last Episode of Season 1 of the legendary GrowthArtic Podcast. From now on Hendrik and Ben will discuss Growth topics on their own Podcast channels:

    www.hendriklennarz.com/podcast

    www.pirateskills.com/podcast

     

    Maybe there will be a Season 2 in future ;-)

     

    Thank you for listening. We hope that you keep up with our weekly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are our motivation, so please take a second and say 'Hey' to us, ok? ;). 

    ►Spotify - https://www.growthartic.com/spotify

    ►Soundcloud - https://www.growthartic.com/soundcloud

    ►iTunes - https://www.growthartic.com/itunes

    —Who is Hendrik Lennarz?

    „I ❤️GROWTH" 🚀 

    My name is Hendrik Lennarz and I´m addicted to Growth Hacking for more than 12 years now. Unfortunately not knowing that my job title has such a cool name like "Growth Hacker".

    I love sharing with you more than 100+ self-applied Growth Hacks and my Growth Hacking process V3.0 is a best practice for sustainable Growth for 150+ startups and corporates across Europe.

    My working experience is based on 10 years working as CTO/CPO at Trusted Shops, where I built up the tech- and product stack from scratch, up to a team-size of 50+ people and to a customer base of 25.000 online retailers across Europe.

     

    ►Download 100+ Growth Hacks for free: https://www.hendriklennarz.com/surprise/

    ►Checkout my Growth Hacking process chart:http://www.hendriklennarz.com/#process

    ►Follow me online here:

    Instagram: https://www.instagram.com/hendrik.lennarz/

    Facebook: https://www.facebook.com/growthhackerlove/

    LinkedIn: https://www.linkedin.com/in/lennarz/

    Website: https://www.hendriklennarz.com/

     

    Who is Ben Sufiani?

     

    I'm Ben Sufiani, founder since 2008 and host of the Pirate Skills meetups in Cologne. After serval web and app startups with a fair share of fails and successes, I found me focus in growth marketing. To me that mean being responsible for measuring and improving the customer journey from B2B/B2C acquisition to retention to lifetime value. Btw .. Hendrik was the first speaker at Pirate Skills over 3 years ago.

     

    ►You can come on board by enrolling into the free Pirate Skills Events course.

    ►Follow me online here:

    Instagram: https://www.instagram.com/bensufiani/

    Facebook: https://www.facebook.com/bensufiani

    25 min
  • Quality: How good is good enough - GrowthArtic - 042

    Execute things fast? Do everything in perfection? In this episode Ben and Hendrik talk about the right level of quality and about how good things should be ideally without taking too much time.

    Thank you for listening. We hope that you keep up with our weekly content we post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are our motivation, so please take a second and say 'Hey' to us, ok? ;). — If you don´t want to miss a GROWTHARTIC episode, please subscribe to our Youtube-channel.

    If you want to listen to all the other episodes, then subscribe on your favorite podcast platform like

    ►Spotify - https://www.growthartic.com/spotify

    ►Soundcloud - https://www.growthartic.com/soundcloud

    ►iTunes - https://www.growthartic.com/itunes

    21 min
  • Execution Struggle - GrowthArtic - 040

    Do you also struggle to execute sometimes? Join the self-aid group with Ben and Hendrik;-) They talk about where they struggle to execute as fast as possible and why they can not change some of these habits.

    Thank you for listening. We hope that you keep up with our weekly content we post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are our motivation, so please take a second and say 'Hey' to us, ok? ;). — If you don´t want to miss a GROWTHARTIC episode, please subscribe to our Youtube-channel.

    If you want to listen to all the other episodes, then subscribe on your favorite podcast platform like

    ►Spotify - https://www.growthartic.com/spotify

    ►Soundcloud - https://www.growthartic.com/soundcloud

    ►iTunes - https://www.growthartic.com/itunes

    18 min
  • LinkedIn Profile Growth - GrowthArtic - 039

     

    Linkedin became THE Business Social Network over the past year and is developing very quickly towards being a content platform. Ben and Hendrik talk about how to be successful on Linkedin at the moment and why it´s the right time to be active on Linkedin to do b2b sales, to recruit and so much more.

    Thank you for listening. We hope that you keep up with our weekly content we post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are our motivation, so please take a second and say 'Hey' to us, ok? ;). — If you don´t want to miss a GROWTHARTIC episode, please subscribe to our Youtube-channel.

    If you want to listen to all the other episodes, then subscribe on your favorite podcast platform like

    ►Spotify - https://www.growthartic.com/spotify

    ►Soundcloud - https://www.growthartic.com/soundcloud

    ►iTunes - https://www.growthartic.com/itunes

    24 min
  • B2B Inbound Marketing - GrowthArtic - 038

    B2B Growth Hacking and B2B Inbound Marketing ist still on a rise. More and more B2B companies selling software solutions, SaaS, consulting or other services are looking for different methods, than just scaling via good old sales.

    Good news, starting with B2B Inbound Marketing and collecting leads with targeted content marketing via Facebook, Linkedin, Youtube or instagram is from the technical point of view no rocket science anymore. Listen how we did it and how we can help our customers to setup a first version of a funnel.

    Thank you for listening. We hope that you keep up with our weekly content we post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are our motivation, so please take a second and say 'Hey' to us, ok? ;).—If you don´t want to miss a GROWTHARTIC episode, please subscribe to our Youtube-channel.

    If you want to listen to all the other episodes, then subscribe on your favorite podcast platform like

    ►Spotify - https://www.growthartic.com/spotify

    ►Soundcloud - https://www.growthartic.com/soundcloud

    ►iTunes - https://www.growthartic.com/itunes

    23 min
  • Customer Success Management - GrowthArtic - 037

    If you ask 100 people how they would grow their business, approx. 98 will come up with ideas how get more "new" customers. New business is in everybodys focus, right? But what about your existing customer base? Helping your existing customers to be more successful (not only happy) with your product can lead systematically to Growth, too. Decreasing churn rates and increasing upsells/upgrades...That´s the basic idea of customer success management.

     

    In todays´episode 27 "What is Customer Success Management?" we´re talking about our experiences with this idea and where the challenges are...

     

    Thank you for listening! We hope that you keep up with our weekly videos we post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are our motivation, so please take a second and say 'Hey' to us, ok? ;). — If you don´t want to miss a GROWTHARTIC episode, please subscribe to our Youtube-channel. If you want to listen to us just in audio, then subscribe on your favorite podcast platform like

    ►Spotify - https://www.growthartic.com/spotify

    ►Soundcloud - https://www.growthartic.com/soundcloud

    ►iTunes - https://www.growthartic.com/itunes

     

    Who is Hendrik Lennarz? „I love GROWTH" My name is Hendrik Lennarz and I´m addicted to Growth Hacking for more than 13 years now. Unfortunately not knowing that my job title has such a cool name like "Growth Hacker". I love sharing with you more than 100+ self-applied Growth Hacks and my Growth Hacking process V3.0 is a best practice for sustainable Growth for 150+ startups and corporates across Europe. My working experience is based on 10 years working as CTO/CPO at Trusted Shops, where I built up the tech- and product stack from scratch, up to a team-size of 50+ people and to a customer base of 25.000 online retailers across Europe.

    ►Download 100+ Growth Hacks for free: https://www.hendriklennarz.com/surprise/

    ►Checkout my Growth Hacking process chart:http://www.hendriklennarz.com/#process

    ►Follow me online here:

    Instagram: https://www.instagram.com/hendrik.lennarz

    Facebook: https://www.facebook.com/growthhackerlove

    LinkedIn: https://www.linkedin.com/in/lennarz/

    Website: https://www.hendriklennarz.com/

     

    Who is Ben Sufiani? I'm Ben Sufiani, founder since 2008 and host of the Pirate Skills meetups in Cologne. After serval web and app startups with a fair share of fails and successes, I found me focus in growth marketing. To me that mean being responsible for measuring and improving the customer journey from B2B/B2C acquisition to retention to lifetime value. Btw .. Hendrik was the first speaker at Pirate Skills over 3 years ago.

    ►You can come on board by enrolling into the free Pirate Skills Events course. ►Follow me online here:

    Instagram: https://www.instagram.com/bensufiani/

    Facebook: https://www.facebook.com/bensufiani

    Pirate Skills http://get.pirateskills.com/gapxs

    Ben Sufiani http://get.pirateskills.com/bensufiani

    23 min
  • Time vs. Money - GrowthArtic - 36

    In the episode „#36 Time vs. Money" Ben and Hendrik are challenging their business models. 

    The very common trapdoor in most of the business models as trainer, speaker, agencies, consultants or coaches is the time vs. money issue. Means you sell your time for a workshop or project and receives money for the amount of time you spent. The result is, that your business is not able to scale.

    But although there are a sort of solutions like online trainings, building up teams, increase your pricing, reflection your goal definition, frenchising,...- Why do most of those businesses facing still problems with scaling their business model?

    23 min
  • Working Remote: Yes or no? - GrowthArtic - 35

    We're working in teams for more than 10 years already. First came the homeoffice revolution up. Then everybody started to talk about „new work" and working remote. And now there is the digital nomad lifestyle going around. But what is the best working style for you? We're sharing our own experiences working remote...

    Who is Hendrik Lennarz?

    „I ❤️GROWTH" 🚀

    My name is Hendrik Lennarz and I´m addicted to Growth Hacking for more than 12 years now. Unfortunately not knowing that my job title has such a cool name like "Growth Hacker".

    I love sharing with you more than 100+ self-applied Growth Hacks and my Growth Hacking process V3.0 is a best practice for sustainable Growth for 150+ startups and corporates across Europe.

    My working experience is based on 10 years working as CTO/CPO at Trusted Shops, where I built up the tech- and product stack from scratch, up to a team-size of 50+ people and to a customer base of 25.000 online retailers across Europe.

     

    ►Download 100+ Growth Hacks for free: https://www.hendriklennarz.com/surprise/

    ►Checkout my Growth Hacking process chart:http://www.hendriklennarz.com/#process

    ►Follow me online here:

    Instagram: https://www.instagram.com/hendrik.lennarz/

    Facebook: https://www.facebook.com/growthhackerlove/

    LinkedIn: https://www.linkedin.com/in/lennarz/

    Website: https://www.hendriklennarz.com/

     

    Who is Ben Sufiani?

     

    I'm Ben Sufiani, founder since 2008 and host of the Pirate Skills meetups in Cologne. After serval web and app startups with a fair share of fails and successes, I found me focus in growth marketing. To me that mean being responsible for measuring and improving the customer journey from B2B/B2C acquisition to retention to lifetime value. Btw .. Hendrik was the first speaker at Pirate Skills over 3 years ago.

     

    ►You can come on board by enrolling into the free Pirate Skills Events course.

    ►Follow me online here:

    Instagram: https://www.instagram.com/bensufiani/

    Facebook: https://www.facebook.com/bensufiani

    Website:

    Pirate Skills http://get.pirateskills.com/gapxs

    Ben Sufiani  http://get.pirateskills.com/bensufiani

    24 min
  • Growth Marketing predictions for 2019 - GrowthArtic - 34

    What are the Growth Marketing trends in 2019?🚀 The GROWTHARTIC crew Ben Sufiani and Hendrik Lennarz talk with Kevin Indig - living and working in Silicon Valley.

    - What will happen to B2B Growth Marketing in 2019?

    - How to build a professional SEO strategy with holistic microsites

    - Audio and Video search will become more and more important - as well as for your SEO strategy

    - What the hell is social media fatigue and how to cope with it?

    - Which target group can you reach best on which marketing channel?

    - What about Messenger Marketing?

    Kevin Indig´s Blog: https://www.kevin-indig.com/

    Subscribe and listen to this new GROWTHARTIC episode and let us know if you have any questions or comments. 

    • iTunes
    • YouTube
    • Stitcher
    • Spotify
    • Soundcloud

     

    Who is Hendrik Lennarz?

    „I ❤️GROWTH" 🚀

    My name is Hendrik Lennarz and I´m addicted to Growth Hacking for more than 12 years now. Unfortunately not knowing that my job title has such a cool name like "Growth Hacker".

    I love sharing with you more than 100+ self-applied Growth Hacks and my Growth Hacking process V3.0 is a best practice for sustainable Growth for 150+ startups and corporates across Europe.

    My working experience is based on 10 years working as CTO/CPO at Trusted Shops, where I built up the tech- and product stack from scratch, up to a team-size of 50+ people and to a customer base of 25.000 online retailers across Europe.

    ►Download 100+ Growth Hacks for free: https://www.hendriklennarz.com/surprise/

    ►Checkout my Growth Hacking process chart:http://www.hendriklennarz.com/#process

    ►Follow me online here:

    Instagram: https://www.instagram.com/hendrik.lennarz/

    Facebook: https://www.facebook.com/growthhackerlove/

    LinkedIn: https://www.linkedin.com/in/lennarz/

    Website: https://www.hendriklennarz.com/

     

    Who is Ben Sufiani?

    I'm Ben Sufiani, founder since 2008 and host of the Pirate Skills meetups in Cologne. After serval web and app startups with a fair share of fails and successes, I found me focus in growth marketing. To me that mean being responsible for measuring and improving the customer journey from B2B/B2C acquisition to retention to lifetime value. Btw .. Hendrik was the first speaker at Pirate Skills over 3 years ago.

    ►You can come on board by enrolling into the free Pirate Skills Events course.

    ►Follow me online here:

    Instagram: https://www.instagram.com/bensufiani/

    Facebook: https://www.facebook.com/bensufiani

    Website:

    Pirate Skills http://get.pirateskills.com/gapxs

    Ben Sufiani  http://get.pirateskills.com/bensufiani

    35 min
  • Silicon Valley VS Germany - GrowthArtic - 33

    In Episode 33 Ben and Hendrik have Kevin Indig as special guest in the Podcast. We speak about the difference between the Silicon Valley and Germany and introduce Kevin Indig to you.

    Subscribe and listen to this new GROWTHARTIC episode #33 and let us know what is your opinion about the topic.

    • iTunes
    • YouTube
    • Stitcher
    • Spotify
    • Soundcloud
    38 min

About GrowthArtic - The Art of Growing your Business

From the publisher's feed

GrowthArtic is a show about the art of growing your business. We are Hendrik Lennarz and Ben Sufiani, two founders from Cologne, Germany and talk about our experience in growth hacking and marketing.…