#16: Michael Maturo of DYAMI Architecture joins us to explore how AI can transform marketing and sales processes in the architecture industry. From handling complex projects to optimizing client engagement, Michael shares his invaluable 20-year industry experience.

We dive into:

→ Using AI to organize content and create standard operating procedures (SOPs) for architecture firms

→ What are the benefits and challenges of using AI tools like ChatGPT or evyAI for content creation?

→ How does DYAMI Architecture leverage AI to target content towards specific market segments?

→ Michael's advice on sales and marketing integration

→ How Michael’s firm has adapted post-COVID, especially in terms of marketing and obtaining new clients

→ Strategies to attract repeat clients through Project Improvement Plans (PIPs)

→ Why you need to approach networking and referrals differently for gaining new projects

→ Why Michael is bullish on LinkedIn as a prospecting platform

→ The power of human editing to ensure quality when using AI

(05:00) Specializing in a proactive, high-level client service.

(08:08) Handling a complex hotel project.

(12:26) Why marketing and sales are similar processes.

(16:01) A redesigned website prioritizes portfolio over company size.

(18:42) Select the persona or tone to generate a tailored message response.

(23:05) Expanding LinkedIn contacts in property management and hospitality.

(27:12) Opening the Florida office and the focus on LinkedIn marketing.

(34:44) Create SOPs for sales and marketing efficiency.

(38:03) How to manage financial complexities in property and hotel renovations.

(39:48) How advisors solve hotel renovation challenges strategically.

(44:02) Optimize newsletter subject lines with existing data.

(45:35) Create content triggers to engage hotel professionals.

(51:07) Updating proposals with marketing content and visuals.

(52:56) Use AI for organizing project improvement plans.

GROWTHITECT RESOURCES

→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join 

STAY CONNECTED

→ Follow on LinkedIn

→ Follow on Instagram

→ Subscribe on YouTube

→ Follow on Twitter

SPONSORS

🎁 Exclusive offer for Growthitects: Mention Growthitect when you schedule a free consultation and get 10% off your first year with Gelt! → https://go.joingelt.com/growthitect 

A big thank you to Gelt for supporting our entire first season! 🙌 They’ve been a game-changer for managing both my personal and business taxes, making tax strategy, compliance, and filing stress-free. If you're looking to optimize your taxes and simplify your financial life, I highly recommend checking them out.

#15: Bradly Hirdes of Ordinary Architecture Practice joins host Tyler Suomala to discuss proactive business development and networking strategies for architecture firms. Hear how Bradly navigates client relationships and expands his network in Houston, Texas.

We dive into:

→ Showing genuine curiosity in building client relationships

→ How often should architects engage in networking events to build and maintain relationships?

→ What is the importance of formalizing a relationship management system for architecture firms?

→ Scheduling regular time for outreach and networking efforts

→ The power of hosting regular social events to help maintain and grow a network

→ How can Google reviews impact the visibility and growth of small architecture firms? 

→ Leveraging your current client relationships to attract new work

(03:58) Preparing for growth by targeting ideal clients.

(08:20) Leveraging connections for architectural work opportunities.

(12:44) Creating spaces for deeper connections.

(16:16) The power of genuine curiosity in client relationships.

(19:17) Engage easily: from dinners and luncheons to charity events.

(22:20) How consistent contact keeps you top of mind.

(24:15) Mix your communication methods to stay memorable.

(28:46) Curate intimate gatherings and social events within your network.

(30:49) Seeking testimonials and reviews.

(35:52) Formalize relationships, set goals, and follow up consistently.

GROWTHITECT RESOURCES

→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join 

STAY CONNECTED

→ Follow on LinkedIn

→ Follow on Instagram

→ Subscribe on YouTube

→ Follow on Twitter

SPONSORS

🎁 Exclusive offer for Growthitects: Mention Growthitect when you schedule a free consultation and get 10% off your first year with Gelt! → https://go.joingelt.com/growthitect 

A big thank you to Gelt for supporting our entire first season! 🙌 They’ve been a game-changer for managing both my personal and business taxes, making tax strategy, compliance, and filing stress-free. If you're looking to optimize your taxes and simplify your financial life, I highly recommend checking them out.

#14: Anamargarita Baasch, a Venezuelan architect and firm owner now practicing in the US, joins us to discuss overcoming the challenges of outreach and building a diversified client base. We delve into proactive networking strategies and the potential of targeting niche markets in high-end residential and commercial projects.

We dive into:

→ Strategies to help overcome the reluctance to call strangers

→ Setting a regular time for outreach activities

→ Why you need to choose a specific market focus for the next six months

→ Preferences between high-end residential and commercial projects 

→ The power of emotional elements in marketing messaging 

→ The role of contractors in outreach and business development strategies 

→ How to leverage existing networks

→ The benefits of targeting the Latin American community for high-end residential projects

(03:20) How a reliable revenue source supports the firm’s growth success.

(07:48) Why Latin American architects attract local family clientele.

(10:31) Find market traction first, then focus and scale.

(15:19) Focus marketing efforts on one service area.

(23:44) Quality versus quantity leads.

(27:19) Identify your market and the power of networking and cold outreach.

(29:00) Why building relationships with contractors is mutually beneficial.

(31:44) Collaborating on smaller projects with high-end firms.

(36:42) The goal is 5-10 projects annually for growth.

(38:52) Why your outreach needs to be consistent.

GROWTHITECT RESOURCES

→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join 

STAY CONNECTED

→ Follow on LinkedIn

→ Follow on Instagram

→ Subscribe on YouTube

→ Follow on Twitter

SPONSORS

🎁 Exclusive offer for Growthitects: Mention Growthitect when you schedule a free consultation and get 10% off your first year with Gelt! → https://go.joingelt.com/growthitect 

A big thank you to Gelt for supporting our entire first season! 🙌 They’ve been a game-changer for managing both my personal and business taxes, making tax strategy, compliance, and filing stress-free. If you're looking to optimize your taxes and simplify your financial life, I highly recommend checking them out.

#13: Tyler Mikolajczak of Built Studio joins me to tackle two very common challenges. First, how architects can succinctly describe what they do and who they help. Then, how to make the value of good design more clear and obvious to clients. Join us as we unpack the strategies for engaging clients and the essentials of crafting compelling business messages.

We dive into:

→ A formula to succinctly describe your business message

→ How do you prioritize client engagement throughout the design process?

→ Tyler Mikolajczak’s approach to "high-performance homes"

→ How can architects address and educate clients on the value of good design?

→ Strategies for disqualifying unsuitable clients… early on

→ The role of The Studio community in promoting collaborative growth

→ How Tyler Mikolajczak ensures Built Studio’s service offerings are unique in the residential architecture market

(05:30) Seeking open-minded clients for personalized projects.

(07:48) Targeting young families/professionals.

(12:25) Ensuring client satisfaction by creating ideal homes.

(15:48) The craft of uniquely helping clients achieve goals.

(22:18) Educating homeowners about improving comfort and performance.

(26:13) How architects often face decision fatigue and trend pressure.

(27:48) How custom solutions enhance client differentiation and appeal.

(30:30) Understand client desires and needs before contracting.

(35:50) Enjoying banter, challenging clients and encouraging growth.

(37:36) Discussing pricing strategies.

GROWTHITECT RESOURCES

→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join 

STAY CONNECTED

→ Follow on LinkedIn

→ Follow on Instagram

→ Subscribe on YouTube

→ Follow on Twitter

SPONSORS

🎁 Exclusive offer for Growthitects: Mention Growthitect when you schedule a free consultation and get 10% off your first year with Gelt! → https://go.joingelt.com/growthitect 

A big thank you to Gelt for supporting our entire first season! 🙌 They’ve been a game-changer for managing both my personal and business taxes, making tax strategy, compliance, and filing stress-free. If you're looking to optimize your taxes and simplify your financial life, I highly recommend checking them out.

#12: Jason Altman of WLP Associates joins me to discuss actionable marketing strategies for architecture firms with limited resources. This episode dives into overcoming common marketing challenges and highlights effective techniques to diversify client acquisition.

We dive into:

→ What are the most common mistakes architecture firms make in their marketing efforts?

→ How can firms with limited resources begin to build a solid marketing strategy?

→ Why is LinkedIn a preferred platform for marketing in the architecture industry?

→ How can architecture firms effectively integrate video content into their marketing strategy?

→ What is 'dark social' and how does it impact architecture marketing?

→ Why is it crucial for architecture firms to engage in marketing even when they are busy?

→ What are the key differences between warm and cold outreach in terms of effectiveness?

(06:10) Referrals should be celebrated, but risk if dependency fails.

(07:21) Diversify marketing channels to secure business growth.

(13:23) Dark social impacts marketing beyond immediate tracking.

(16:09) Focus on one channel to optimize resources.

(18:24) LinkedIn is great for decision-makers, and Instagram for engagement.

(22:09) Video Sales Letters (VSLs) gain trust and prompt action.

(27:30) Understand target markets.

(28:25) Focus on top markets

(33:37) Cold calls offer valuable market insights quickly.

(39:47) Focus on outreach before building LinkedIn presence.

(42:22) Connecting with like-minded people and opening up improves the profession through dialogue.

GROWTHITECT RESOURCES

→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join 

STAY CONNECTED

→ Follow on LinkedIn

→ Follow on Instagram

→ Subscribe on YouTube

→ Follow on Twitter

SPONSORS

🎁 Exclusive offer for Growthitects: Mention Growthitect when you schedule a free consultation and get 10% off your first year with Gelt! → https://go.joingelt.com/growthitect 

A big thank you to Gelt for supporting our entire first season! 🙌 They’ve been a game-changer for managing both my personal and business taxes, making tax strategy, compliance, and filing stress-free. If you're looking to optimize your taxes and simplify your financial life, I highly recommend checking them out.

#011: Ever wondered how to create a lasting client experience in architecture? Matt Forget, co-owner of 5 Architecture in Florida, joins us to kick off Season 2 by diving into client onboarding experiences and his sales strategies.

We dive into:

→ What are some of the successful pricing strategies in architecture?

→ Why are memorable client onboarding and closing experiences so crucial?

→ What are the steps in Matt's sales and onboarding process?

→ How can you use humor and creative labelling in proposals?

→ What are the proactive measures for a smooth onboarding phase?

→ How do you set clear expectations in client communication?

(00:00) Podcast intro.

(04:17) Prioritize early engagement for a unique experience.

(07:37) The power of vetting, meeting in person and building rapport.

(12:01) How to identify challenges.

(15:36) A word from our sponsor. 

(16:35) The ‘Peak-End Rule’ and how end experiences impact client perception.

(22:33) Intentionality and future-focused planning enhance relationships.

(24:24) Prepare clients for 2025 completion and process understanding.

(27:13) Business book resources with executives.

(30:37) Consider swag and design templates for kickoff.

(33:39) Valuable community with useful, implementable resources.

GROWTHITECT RESOURCES

→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join 

STAY CONNECTED

→ Follow on LinkedIn

→ Follow on Instagram

→ Subscribe on YouTube

→ Follow on Twitter

SPONSORS

🎁 Exclusive offer for Growthitects: Mention Growthitect when you schedule a free consultation and get 10% off your first year with Gelt! → https://go.joingelt.com/growthitect 

A big thank you to Gelt for supporting our entire first season! 🙌 They’ve been a game-changer for managing both my personal and business taxes, making tax strategy, compliance, and filing stress-free. If you're looking to optimize your taxes and simplify your financial life, I highly recommend checking them out.

#10: Alexander Buckeridge, of Studio Bucky, and I sit down with our favorite drinks to celebrate his success and the end of Season 1. And this time, I finally get to ask Alexander some questions!

→ What advice does he have for architects that want to start their own firm? 
→ What are most architects overlooking? 
→ What are his long term goals with Studio Bucky? 
→ What’s his most controversial point of view on architecture? 
→ What’s his biggest takeaway from our time together?

00:00 Podcast Intro 
01:01 Introduction and Whiskey Talk 
03:30 Celebrating Season One Finale 
04:24 Advice for Aspiring Architects 
06:35 Challenges in Running a Firm 
10:58 Long-Term Goals and Reflections 
18:15 A Word From Our Sponsor 
26:08 Finding Passion in Art and Architecture 
27:00 Creative Freedom and Growth at Snarkitecture 
30:52 Discovering a Love for Architecture 
32:15 The Intellectual Challenge of Architecture 
33:32 Balancing Theory and Practice 
35:41 The Importance of Communication in Architecture 
48:36 Reflecting on the Journey and Future Goals

GROWTHITECT RESOURCES

→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join

→ Irresistible Architecture Websites (Free 5-day email course) - https://tylertactics.ck.page/03d11a3ed9

STAY CONNECTED

→ Follow on LinkedIn

→ Follow on Instagram

→ Subscribe on YouTube

→ Follow on Twitter

SPONSORS

Use Gelt for worry-free tax management for you and your firm.

Get 10% off your Gelt subscription → joingelt.com/growthitect

#09: In this episode, I share multiple strategies for building a sustainable pipeline of future clients with NYC-based architect Alexander Buckeridge.

We dive into:

→ How to use the momentum from his first client to get more clients 
→ How to manage a lead pipeline and a sales pipeline 
→ How to identify if a real client opportunity exists

00:00 Episode Intro 
01:59 Future Projects and Networking 
06:27 Managing Relationships with CRM Tools 
07:16 Understanding Lead vs. Sales Pipeline 
08:23 Defining Project Criteria 
09:51 Effective Client Communication Strategies 
15:48 A Word From Our Sponsor 
19:29 Prioritizing and Following Up with Leads 
20:39 Networking and Cold Outreach Tactics 
21:20 Case Study: Engaging with High-Value Clients 
28:35 Tips for Scheduling Meetings

GROWTHITECT RESOURCES

→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join

→ Irresistible Architecture Websites (Free 5-day email course) - https://tylertactics.ck.page/03d11a3ed9

STAY CONNECTED

→ Follow on LinkedIn

→ Follow on Instagram

→ Subscribe on YouTube

→ Follow on Twitter

SPONSORS

Use Gelt for worry-free tax management for you and your firm.

Get 10% off your Gelt subscription → joingelt.com/growthitect

#08: Hey friends, Tyler Suomala here, your host of the Growthitect podcast. In this episode, NYC-based architect Alexander Buckeridge and I reflect on his journey to landing his first client.

We dive into:

→ What happened on the final call before winning the project 
→ The project timeline and his plan for execution 
→ Why this is the first step of building a sustainable business

00:00 Podcast Intro 
01:47 Starting a Promising Client Meeting 
02:24 Securing the First Client 
03:09 Project Details and Initial Steps 
03:56 Celebrating the Win 
04:24 Reflections on the Journey 
05:17 Planning and Preparation 
05:55 Balancing Work and Growth 
08:33 Building a Sustainable Business 
11:06 A Word From Our Sponsor 
12:27 Navigating the Challenges 
22:36 Podcast Outro

GROWTHITECT RESOURCES

→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join

→ Irresistible Architecture Websites (Free 5-day email course) - https://tylertactics.ck.page/03d11a3ed9

STAY CONNECTED

→ Follow on LinkedIn

→ Follow on Instagram

→ Subscribe on YouTube

→ Follow on Twitter

SPONSORS

Use Gelt for worry-free tax management for you and your firm.

Get 10% off your Gelt subscription → joingelt.com/growthitect

#07: Hey friends, Tyler Suomala here, your host of the Growthitect podcast. In this episode, I advise Alexander Buckeridge, an NYC-based architect that just launched his own firm, Studio Bucky.

We dive into:

→ How to manage a sales pipeline 
→ How to think about workload delegation 
→ How to create offers that overcome client hesitations

00:00 Episode Intro 
00:48 Podcast Intro 
01:54 Pipeline Building and CRM Tools 
10:15 Delegating Tasks and Scaling Up 
11:01 Exploring Remote Teams and Global Workforce 
15:52 A Word From Our Sponsor 
17:12 How To Sequence Outreach 
19:04 Low-Cost, High-Value Offers 
23:19 Podcast Outro

RESOURCES MENTIONED

→ Sequencing: How To Automate Business Development Outreach - https://growthitect.com/articles/sequencing

→ Sales Pipelines: A Comprehensive Guide for Architects - https://growthitect.com/articles/sales-pipelines-a-comprehensive-guide-for-architects

→ Low Cost, High Value Offers: How Architects Quash Client Hesitations - https://growthitect.com/articles/low-cost-high-value-offers-how-architects-quash-client-hesitations

GROWTHITECT RESOURCES

→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join

→ Irresistible Architecture Websites (Free 5-day email course) - https://tylertactics.ck.page/03d11a3ed9

STAY CONNECTED

→ Follow on LinkedIn

→ Follow on Instagram

→ Subscribe on YouTube

→ Follow on Twitter

SPONSORS

Use Gelt for worry-free tax management for you and your firm.

Get 10% off your Gelt subscription → joingelt.com/growthitect