I share with you 4 things that I experienced while running my SEO agency. 1) A colleague bought 80 copies of an "SEO gurus" book to get an hour of consulting. Guess what the "guru" told him? 2) Something you need to look for when hiring an SEO person. 3) Watch as I struggle to explain to a different colleague that all SEO (excluding local) is exactly the same. 4) Learn how local SEO used to work, and hear how we got a client to the top of the search engines for local keywords.

Some backlink providers offer one time payments, or lifetime backlinks (pay once and the backlinks stay online forever). This is always a scam. There is literally no such thing as a lifetime backlink and they are 100% lying to you and scamming you. In fact, most of these "lifetime backlinks" stay online for less than one year. At best, you will get a small benefit and then it will disappear. At worst, your site will get a penalty. Learn the details about why in this episode.

Most SEO agencies and consultants are scammers. Here are six of the most common SEO scams, and how to identify them: 1) Actually doing nothing 2) Guaranteed results 3) Listing clients, and lying about who clients are 4) Fake case studies 5) Saying linkbuilding is worthless 6) Claiming to be Google certified in SEOThis is just the beginning of our discussion of SEO scams.

Are people saying bad stuff about you online? This episode explains how to make it so no one can find the bad stuff. We'll examine the common beliefs and then discuss how to actually do it.

Learn about the 4 things that annoy me the most about the SEO industry. Additionally, in this episode you will hear a reminder of why authority is the most important factor in ranking, a preview of the "SEO role Interview" episode, and you will learn how to tell if an agency or consultant is lying about who their clients are to try and impress you.

Learn why some clients are awesome and some are horrible, and learn from my mistakes with the biggest client we've ever gotten! We will also talk a little bit about sales, and a bunch of other stuff, too, so get ready to learn.

You just bought a bunch of authoritative domains and are ready to host them. Make sure you do it correctly or you will get deindexed. In this episode we discuss the best way to do it, why IP address is important, why you need to avoid things like "SEO hosting," and the best way to choose hosts that won't rip you off.

If you want to rank your clients' websites, you need to build their authority. Literally 99% of people do this wrong. The only reliable way to build authority is by running your own portfolio of authoritative domains that you control. This is how my SEO agency has kept our clients at the top of page 1 for the last 10+ years. This is the reason other SEO agencies hire us to build backlinks for their clients. As we mentioned in episode 1, there are very few people in the world who actually do SEO. I am one of those people. This is the way real SEO works. There are no secrets here, and I am explaining everything. This episode will tell you how to find and buy the domains you need to give your clients enough linkjuice and authority to get to the top. The next episode will be part 2: how to correctly host your authoritative domains (hint: "SEO hosting" is a scam). The episode after that will talk about how to manage the content on those sites. If you listen to these three episodes you will have the understanding to properly build a portfolio of sites to rank your clients for (nearly) any keywords.

In this episode we look at 3 types of SEO penalties: keyword stuffing, overoptimization, and spammy backlinks. We talk about how to identify them, how to prevent them, and how to recover from them. We will also talk about negative SEO, and discuss a case study where it happened to one of my clients, and how we recovered from it.