GSD Diaries with Angela Proffitt

Show of hands, are you managing multiple brands? It's no surprise that managing multiple brands is challenging. Some may even call this being a “serial entrepreneur”, but with the right plan you can achieve success in all of your brands!

The key is to find the right balance between time spent on each different aspect of your companies.

I’m so excited to share today’s guest, Dixie Bagley, owner of The Farm in Rome, GA. Dixie is going to share with us her organizational process behind managing multiple brands, how to know that you are ready for growth, and what to do to ensure that your brands work off of each other.

Main Topics:

- The organizational process behind managing multiple brands- How to know that you're ready for growth- What you should do to ensure that your multiple brands can work off of each other

Key Takeaways:

- Businesses need more than efficient management they need organic, timely content and someone to engage with each audience effectively- Balance your brand identities while serving customers through various avenues- Having a solid team is essential to growing and managing multiple brands

Building a profitable online business can be challenging. But remember if it were easy everyone would do it. There are so many different and competing ideas and methods that it's difficult to know where to focus your time and energy. 

There are some key tips to making sure your online business is not only successful, but also financially sound. I’m so excited to share this week’s guest, Parker Steven, Partner and Cheif Business Officer of Evolved finance. He will be sharing his top tips to building a more profitable and financially stable online business. 

Main Topics:

- How can an online business owner make their finances easier and less stressful?- What are the most important expenses an online business owner needs to be monitoring? - How much should an online entrepreneur be paying themselves? 

Key Takeaways:

- Keep your business and personal finances separate.  - You need a better bookkeeping system- Making sure you're getting a monthly salary each month is so crucial 

The future of business is changing and business owners are faced with the decision to stay where they are or adapt to the changes and grow. If you're an entrepreneur looking to scale your business, but technology is holding you back, I promise you there are ways to grow your company, no crazy coding or complex technology required!

The key is making the choice to step out of your comfort zone, take the plunge and dive into all that running modern day business offers. There’s so many things that can help you increase your productivity and get your time back! 

Get ready, because today’s guest, Caroline Creidenberg, founder and CEO of Wedfuly, is sharing with us how you can scale your business, no coding required!

Main Topics:

• What tools Wedfuly uses in its no code operations back end
• Ways entrepreneurs can implement this in their own business
• Why to choose this path even if you have the skillset to code

Key Takeaways:

• You don't have to code to build out a sophisticated operations system for your company
• Automate when and where you can - it'll allow you to focus on more important things
• Everything is a prototype until it's not - no code allows you to move quickly and not get too precious about anything. It allows you to move fast in a smart way! 

Have you ever thought of writing a book? You have all kinds of history and experience that has gotten you to where you are today and you want to share it with the world, to help those who are going through their own similar journey. Becoming a successful author is not an easy feat, but it's possible!

Sometimes to become a successful published author, it requires some major help and guidance from the experts! Telling your story and putting it into words can be challenging, but there are options available to help you along the way!

I’m so excited to share our guest today, Jyotsna Ramachandran, Founder & CEO of Happy Self Publishing. She will be sharing with us why authors need not be writers, building and author funnel and converting readers into clients. 

Main Topics:

- How authors can land their first TEDx Talk- How authors who are not writers can finish their manuscripts- The top mistakes authors make while trying to self publish

Key Takeaways:

- Turning on the Author Switch- Building an Author Funnel- Converting readers into clients

More About Our Guest:

Jyotsna is a bestselling author, book publisher, TEDx speaker, and is an international Author Success Coach who helps coaches, trainers, speakers, and experts to build a super-profitable author funnel with the help of their book.

She founded Happy Self Publishing to help overwhelmed, yet purpose-driven authors experience a transformative journey of self-discovery through the process of publishing their book and amplifying their message. So far, Jyotsna has helped over 400 authors from 35 different countries through her global publishing agency, Happy Self Publishing.

While Jyotsna isn’t working, this mom of 2 kids also loves to dance, run, plan her next solo trip, and is a passionate advocate for educational rights. 

The life you love is not a dream. It won’t always be easy, but it’s possible! If you want to create a life that works for you and not against you, if you want to change your life, you have to change your mind first. 

We all have the same 24 hours in a day, and it’s up to you to make the most of it. When you're looking for ways to create the life you love, you may need to take the time to assess what roadblocks you need to overcome and get rid of anything that is standing in your way of achieving your goals.

I’m excited to share with you our guest Renee Bauer, Owner, Attorney, Author and Podcast Host of Happy Even After, LLC. Renee is dedicated to educating people to make to the otherside of divorce and into their next chapter and helps them embrace the power to create a life they love.

Main Topics:

• Divorce is so overwhelming – where does someone even begin?
• How do you know when it’s time to file for divorce?
• What does a successful divorce look like? 

Key Takeaways:

• You have the power to create a life you love. 
• There isn't any shame in saying "good enough" isn't good enough. 
• Our stories are meant to be messy and your divorce is just one moment in your full, messy life 

Ever feel like you are spending more time writing content than actually sharing it? You're not alone. It's hard to keep up with the demand for fresh, relevant content, especially when you have a tight deadline and competing priorities. 

Live streaming can be a great way to get back on track by giving your followers what they want. An engaging experience that isn't just another article or company blog post. With livestreams, followers can see you or your product in action. Because livestreams are interactive (think Q&A sessions), viewers will come away with tangible takeaways that they'll remember long after the broadcast is over.

I’m excited to share our guest, Christoph Trappe, Founder of Voxpopme who is sharing all about how to get more out of your content through live streaming. 

Main Topics:

• How can live streaming help you get your brand out there?
• How would you tie it into your overall strategy?
• Should every brand livestream?
• How can live streaming help with building authentic brand experiences? 

Key Takeaways:

• Live streaming tips as they relate to podcasting especially 
• Tips on how to start and keep going
• Top equipment recommendations

The world is changing. The economy is shifting, social media has changed the way we communicate and technology has made everything more accessible. As entrepreneurs and business owners in today's society - you have to be able to change with it or get left behind. 

Building a brand is no easy task, and it can be even tougher when the economy changes. It’s important to look at branding from an entrepreneurial perspective by identifying your target audience and creating a message that resonates with that client avatar. 

I’m so excited to share today’s guest Deb Gabor, CEO and founder of Sol Marketing who will be sharing with us what irrational loyalty is, how the best brands in the world create irrational royalty and the key to rapid and focused scaling for growth organizations.

Main Topics:

• The Definition of Irrational Loyalty
• How the best brands in the world create Irrational Loyalty
• The key to rapid and focused scaling for growth organizations

Key Takeaways:

• Understand how to "hack" Maslow's hierarchy to grow your brand
• Learn about the power of the Ideal Customer Archetype and how that provides relentless focus as organizations grow
• Unlock the Three Questions every brand needs to ask in order to become one of the Best Brands in the World 

More About Our Guest:

“Leading Expert" doesn't come close to describing Deb Gabor's passion for brands. More accurate? Brand Guru. Brand Impresario. Brand ​Evangelist​. She's written the book on branding (twice!) with bestsellers ​Branding is Sex​ and ​Irrational Loyalty​. She's the founder and CEO of​ ​Sol Marketing​, a strategy-led marketing firm obsessed with solving major business and branding problems for clients in every industry. Companies throughout the world use Deb’s Brand Values Pyramid, Ideal Customer Archetype, and “Brand Swagger Questions” to align their teams and articulate their brands to audiences.

Deb and her team at Sol Marketing have introduced her revolutionary brand strategy for organizations ranging from international household names like Allrecipes, The Associated Press, Dell, Microsoft, NBC Universal, NPR, NTT Data, and Siemens, to exciting emerging brands like hint water and Indagare. Deb also lends her brand authority with frequent contributions and commentary to major news outlets such as Entrepreneur, Forbes, FORTUNE, Inc., MediaPost, New York Times, NPR, USA Today, Wall Street Journal, and The Washington Post. Business and marketing organizations regularly call on Deb as a keynote speaker and workshop leader, relying on her as an inspiration for executives to embrace the power of branding to create Marketing That Sells. 

AI is an acronym for Artificial Intelligence. The definition of AI is the theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages. AI can be used in many aspects of a business and there are various types of artificial intelligence. 

The future is now. It's time to get ahead of the curve and start implementing AI into your business. AI has been around for a while, but only recently have we seen its massive potential in driving revenue. It's time to take advantage of this technology before it becomes mainstream and everyone else does too!

I’m so excited to share today’s guest, Robert Turley, President, Co-Founder and Co-CEO of White Rabbit Intel. He will be sharing with us all about AI systems including the one he created to help business’ sales and marketing teams to know more, win more, and close often.

Main Topics:

• Defining sales enablement and how technology enables predictable growth at scale
• Why it is important to maintain an optimistic and confidence-driven environment with sales, marketing, and customer success teams
• How relationship psychology directly relates to selling and business development

Key Takeaways:

• If your company is not using sales enablement and data-driven practices, you best start now or you'll be way behind the competition
• Optimism and confidence is key to maintaining a successful business and the mental health for customer success
• Artificial intelligence enables sales and marketing teams to know more, win more, and close often

More About Our Guest:

Multi-faceted Designer | Entrepreneur | Strategic Relationship Builder

Rob Turley specializes in creating versatile products and innovative services for the ever-changing digital landscape. Builder of strategic partner relationships, an expert at improving processes, business strategist, and executive leader, who drives critical new growth.

Design-driven entrepreneurialism is my passion. I strive to always create innovative technologies that are innovative, seamless experiences both well designed and intuitive. Leading-edge technology the future holds will be the evolution of our species so I have dedicated my life to engineering the future to drive us all toward the brightest and profitable pathways while following "people first" ethics. 

Starting a business and scaling it to be sellable can seem like an impossible feat. But what if I told you that there is a proven way to build a sustainable, scalable, and sellable business? 

Well then this episode is for you! I’m so excited to share our guest Michelle Seiler Tucker, who will be sharing with us insight into building a sustainable, scalable, and sellable business utilizing her proven techniques. 

Main Topics

• Why it is important to know what type of business you own
• Some of the biggest mistakes business owners make
• Why is it important to plan your exit strategy from day one

Key Takeaways:

• The 6 P’s and why they are so important
• How you are able to sell businesses for more than they are worth
• How to build a sustainable, scalable, and sellable business

Do you want to attract more of your ideal clients? You may have tried a number of things, lead magnets, webinars, the list goes on, but now you are looking for a fresh new approach to streamlining your client’s needs. 

Quizzes are a great way to get your message out and know what is best for your audience and helps them feel like they know more about you before even contacting or meeting with you. 

Quizzes are also an excellent way of getting feedback on how well your product works for the different types of clients that it's aimed at attracting. This will allow you to make adjustments so that everything runs smoothly when someone does contact or meet with you. 

Today our guest is AnnMarie Rose, Online Business Strategist & Quiz Funnel Expert, who is sharing all the tips on why quizzes work so well for businesses looking to grow online. Whether you're looking for new clients, surveying your current clients, or even just curious about your business internally, a quiz may be the answer!

Main Topics:

• Why quizzes work so well for businesses looking to grow online.
• The most common misconceptions serious business owners have about using quizzes to grow their email lists.
• The first step you should take if you’re thinking about creating a quiz for your business.

Key Takeaways:

• Why quizzes are one of the most powerful ways to grow your email list and attract more of the right people to your business online.
•  How to know if using a quiz is actually right for your business.
• The first step you should take if you’re thinking about using a quiz for your business