GSD Diaries with Angela Proffitt

Writing copy for your business can be a challenge. You may think “I'm not a writer”! I'm here to tell you that if you can talk, you can write copy! Today I am chatting with Kelsey Formost Founder of Magic Words Copywriting all about the 3 actionable changes you can make to your copy TODAY to immediately improve your connections and conversions.

Main Topics: - Kelsey's 3 Favorite Copywriting Tricks That Will Help Triple Your Profits - Businesses That Invest In Copywriting See 3x's The Conversions And Sales Of Businesses That Don't - Copywriting DOESN'T Have To Be Intimidating

Key Takeaways: - Clarity (how to cut everything you don't need) - Connection (how to take the words out of your customer's mouth)- Conversion (where you should actually drive customers- hint: it's not your website!)

In case you missed our previous two episodes, we just celebrated our 200th Episode since starting the Business Unveiled Podcast and we wanted to celebrate in a super fun way! We did something a little different this time. Business Unveiled went on the road. That’s right. A road tour. As we wrap up the year 2020 and going into a New Year of 2021, what better time to celebrate than to start traveling again. In this episode we are wrapping up our series on facebook ads! You don't want to miss these top tips and secrets Aja Price, founder of Notably Gray, and I have to share!

Main Topics: -Why You Should Own Your Pixel Code & Audience -Resources to Gather Inspirations From -Ask The Right Questions before spending money on ads

Key Takeaways: -Expectations when running an ad on Facebook or instagram -Have a strategy before running ads -Read Your Reports

In case you missed our previous episode, it was our 200th Episode since starting Business Unveiled and we wanted to celebrate in a super fun way! We did something a little different this time... Business Unveiled is going on the road. That’s right. A road tour. As we wrap up the year 2020, a global pandemic and welcome 2021 what better time to celebrate than to start traveling again. In this episode I sit down with Aja Price, founder of Notably Gray to continue chatting about our top Facebook Advertising tips!

Main Topics: - Hire an expert with proven strategies and case studies to back it up - How to create a great lead magnet with a hook - Using Different copy and creative for your ads

Key Takeaways: - Testing Equals Your Strategy - Providing Real Value is Key - Know Who You are Talking to

It’s our 200th Episode of starting the Podcast and we want to celebrate in a super fun way! We did something a little different this time. Business Unveiled is going on the road. That’s right. A road tour. As we wrap up the year 2020 and a global pandemic, what better time to celebrate than to start traveling again. I'm so excited for all the growth we have experienced in 2020 and here to share some of her top Facebook advertising tips, my guest today is Aja Price, Founder of Notably Gray.

Main Topics: -If you’re thinking of running Facebook or Instagram ads for your business, this is the first thing to consider -The biggest mistakes we see business owners and marketing agencies make on Facebook and Instagram advertising -Top strategic goals to consider before wasting your money

Key Takeaways: -Create a strategy -Arm yourself with the basics -Types of ads to consider

To check out The Gray Collective Facebook Group Click HERE: https://angelaproffitt.com/facebookad...

View the beautiful luxury resort Waldorf Astoria Los Cabos Pedregal Click HERE: https://angelaproffitt.com/waldorfcabo

More About Our Guest:

Aja Price is a creative strategist and savvy copywriter with a passion for empowering women to plan for marketing success and encouraging young women to pursue entrepreneurship. Aja is the Founder and Chief Strategist for Notably Gray, a digital marketing company for creatives and women in business. With over 15 years in the hospitality industry and more than eight years in nonprofit, Aja's dynamic experience includes serving large brands: Hyatt, Marriott, and Girl Scouts. Aja's most notable work includes several program initiatives written exclusively for Girl Scouts: Promise to Vote, a non-partisan program encouraging citizens to vote, and GEMS (Girls in Engineering Math and Science,) an immersive introduction STEAM program encouraging young women to pursue STEAM careers. Both programs continue today. In both program initiatives, Aja successfully led a team in securing funding and strategic partnerships with the League of Women Voters, the Secretary of State, University of Kentucky, Western Kentucky University, Verizon, Dow Chemical Company, LG&E, and KU. Currently, Aja serves on the board of NAWBO Nashville, the National Association of Women Business Owners, as program chair, is an ambassador for Collective615, a coworking space for women, and is set to launch an entrepreneurial program in January of 2021 for girls grades 10-12 called Notably, Her. Every position held has been a stepping stone to empowering women, building up the youth, creatively disrupting the industry, and leaving a legacy for the future. The name "Notably Gray" draws inspiration from Beyonce's single "I Was Here." Leveraging experience to empower women and youth in leaving a notable footprint.

This episode is brought to you by The GSD Academy. This step-by-step, business productivity online program will share with you exactly how to shift your mindset, set boundaries, build rock solid processes, customize your message in order to strategically grow your revenues and Get Shit Done by clicking HERE: https://angelaproffitt.com/gsdacademy

The year 2020 has been quite a year, one we will never forget. As people we have had to adapt and as business owners and entrepreneurs we have had to pivot to find our place in this new norm. Today I am chatting with Co-Founder of Bustld, Samie Roberts all about how they identified a need and created a whole new experience for virtual events.

Main Topics: - What Bustld is/why it was started/how its different - Shifting and pivoting a business - Creating a market that hasn’t existed

Key Takeways: - Identify a gap and fill the need - How you make yourself different - Position yourself as the market expert from the beginning

When building your business it is important to surround yourself with good people who will help guide you and be by your side during the process, especially in an environment you are unfamiliar with. However, you can never be too careful when it comes to business relationships. Today I am chatting with Entrepreneur and Author of Chasing Black Unicorms, Marek Zmyslowski all about How to Stand Your Ground Against Adversity.

In this Episode we Discuss: - The importance of business relationships
 - The Book: Chasing Black Unicorns - International Business

Key Takeaways: - Never give up, you are stronger than you think - Find a “why” and set your eyes on that
 - Only YOU are in charge of your future

It's easy to become distracted by all the ways you can build an audience as a business owner, but the best thing you can do when it comes to connecting with people is to have a clear focus and strategy. Today I am chatting with Founder of Automation Wolf, Matthew Hunt all about how to build a community.

In this Episode we Discuss:- Why build a community- 3 Things: Problem, Budget, Trust- Stop wasting dollars marketing

Key Takeaways:- Stop trying to be the expert- Choose ONE platform and focus- Stranger = Danger

So you want to be an influencer? Great! Have you asked yourself the important questions? What exactly are you influencing? Will this make a positive impact? Do you have the tools to get it done? Today I am chatting with Author & Business Coach, Jenny Melrose, all about the framework you must build to grow your audience and make money online.

In this episode we discuss: -The importance of understanding your target audience -How to use Instagram Stories to Sell to your Audience-The #1 converting strategy to make sells via stories

Key Takeaways:-Have a vision that connects to the business plan and solves a specific problem -You don't NEED 10k followers to make an impact -Always continue the conversation with your audience

When starting your business building relationships are key to success. Some of the most valuable relationships can be a total surprise! Who are the mentors in your life? How have they effected how you run your business? Maybe you are a mentor yourself. How do you navigate and share your experience with your mentees? Today I am chatting with CEO & Founder of Piccolo Marketing, Anna-Vija McClain all about how mentor and mentee relationships are game changers in your business!

In this episode, we discuss:- Why it’s important to have a mentor- How to have a successful mentorship- Mentor Opportunities 

Key takeaways:-Find a quality mentor! -Prepare an agenda and have a specific goal or purpose when asking for help.-Become a mentor yourself!

Your life experiences have a huge effect on your subconcious mind, this effects everything from personal relationships to how you operate in your business. Today I'm chatting with Thais Gibson, Co-owner and Creator of Personal Development School all about how to transform your business through therapeutic techniques.

In this episode, we discuss: - Integrated Attachment Theory- The Subconscious Mind- Self Sabotage

Key Takeaways: - Self-Compassion and humanizing the self- The importance of the subconscious mind in the role of change - How our attachment style impacts all relationships in our lives