GTM Insider Podcast

GTM Insider Podcast

By trumpetBusiness
Download on the App Store

GTM Insider Podcast episodes

  • Bridging the divide between sales & marketing with Alice de Courcy @ Cognism

    In this episode of the Soundcheck we have Alice de Courcy the group CMO at Cognism and author of The Diary of a First Time CMO on the mic.


    We'll be discussing…

    • The importance of collaboration between sales and marketing
    • Aligning sales and marketing with common goals and tackling challenges that come up when teams aren't on the same page
    • Practical tips to enhance communication between the two teams
    • Leveraging experts and measuring the success of a campaign


      • Alice also shares the steps Cognism took to get their sales and marketing teams working together like a well-oiled machine and moving in the same direction.



      Where to find Alice:

      Linkedin

      Check out Cognism


      trumpet in the wild:

      Website

      Linkedin

      Twitter

      Youtube

      Tiktok

      30 min
    • Personalising Outreach at Scale with Will Allred @ Lavender.ai

      In this episode of the Soundcheck we have Will Allred, Co-Founder and CEO of Lavender on the mic. Together with his team, they are helping over 30,000 people write better sales emails faster.


      We'll be discussing…


      • The importance of personalised outreach especially at scale in sales
      • Why it’s so crucial to stand out in 2023
      • How you can build stronger relationships, drive more sales, and maintain customer loyalty


        • Stay tuned for some valuable insights and strategies from one of the industry's top voices!


        Where to find Will:

        Linkedin

        Tiktok

        Twitter

        Check out Lavender 💜


        trumpet in the wild:

        Website

        Linkedin

        Twitter

        Youtube

        Tiktok

        33 min
      • Engaging with stakeholders & selling to decision makers with Hannah Ajikawo @ Revenue Funnel

        In this episode of the Soundcheck we have Hannah Ajikawo, CEO and founder of Revenue Funnel on the mic!


        We'll be discussing:

        • How to effectively connect with key decision makers during the buyer journey
        • When to approach them, what information to share, and how to simplify the decision-making process
        • The importance of sellers teaming up with their champions to deliver impactful messaging, product knowledge, and value that resonates with those making the final call


          • Where to find Hannah:

          Linkedin

          Tiktok

          Twitter


          trumpet in the wild:

          Website

          Linkedin

          Twitter

          Youtube

          Tiktok

          33 min

        About GTM Insider Podcast

        From the publisher's feed

        Expert insights from the world's best revenue leaders.