Every new technology comes with the fear that it will make a job obsolete. 

With healthcare recruiting, that fear was sparked by fax, email and internet job boards… 

But the news of the recruiter’s demise has been greatly exaggerated.

One need only look to Paul Olzak, Medical Staff Development Officer at Lake Health, to know that this is true. He joins me in the latest Heroes of Healthcare to explain what being a healthcare recruiter means in the modern world. 

We discuss:

• How to attract the best talent in healthcare
• How recruiter outreach and internet search are evolving in the healthcare talent pool
• How recruiters help each other succeed

Heroes of Healthcare is hosted by Ted Weyn.

To hear this interview and more like it, subscribe to Heroes of Healthcare on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Intrepid marketing professionals have been through a challenging time these last 18 months, with painstakingly thought-out marketing plans getting turned top over teakettle with the onslaught of the worldwide pandemic.

In this episode of Flip My Funnel, two key players in the innovative team at E2OPEN, Kathy Mammon and Annika Helmrich, unpack several of the valuable lessons and struggles they have faced and some creative tips for overcoming these challenges. 

Here's a sneak peek:

• Focus on content and create an influence pipeline. 
• Tips for increasing email open and click-through rates.
• Navigate account based marketing by identifying key personas and picking the proper channels. 
• Get aligned with sales!
• Create a vital project timeline so others can be empowered by ownership.  

To hear more interviews like this one, subscribe to FlipMyFunnel on Apple Podcasts, Spotify, or your preferred podcast platform. 

Mental health issues — burnout, depression, anxiety, and suicide — are multiplying in the medical community. And the stresses of COVID have only exacerbated what was already a worrisome trend.

In this takeover episode, Dr. Kellie Stecher, Co-Founder & President of Patient Care Heroes, shares what she has been doing to bring much-needed mental health resources and care to the heroes who care for us.

What we talked about:

• The effects of the pandemic on her OB/GYN practice
• Supporting the mental health of the medical community
• Advocating for gender equity issues and a safe reporting structure for harassment and bullying

Heroes of Healthcare is hosted by Ted Weyn.

To hear this interview and more like it, subscribe to Heroes of Healthcare on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Having so many inbound leads that you need to filter them sounds like the Holy Grail of sales, but it’s an achievable goal. 

In these volatile times, marketing teams need to work hand in hand with the sales development reps to create a powerful demand generation campaign that can drive customer engagement to dizzying new heights. 

Shawn Herring is the VP of Marketing at PandaDoc, an innovative, rapidly-growing SaaS company specializing in document workflow. 

Question: If your company had 40 events per year instead of 1, would you improve as if you had 40 years worth of learning?

This question has to do with the benefits of an iterative approach which is one of the pillars of agile marketing.

There is a lot of confusion about what agile marketing is, and many dismiss it as just the latest buzzword.  But In this episode of #FlipMyFunnel, we’re joined by Jim Ewel, former Vice President of Marketing at Microsoft.

Jim unpacks why iterative, goal-aligned experimentation is a superior strategy to large expensive campaigns.

It’s no secret frontline workers had it rough in recent months. 

They put their wellbeing on the line for ours. 

But how do they deal with the strain of such a demanding job? 

It’s a problem that vexed Heather Isola, Director of Physician Assistant Services at Mount Sinai Health System, in the early days of the pandemic — but ultimately, it boiled down to one thing: building resiliency. 

In this Heroes of Healthcare takeover episode, Heather and Ted Weyn discuss resilience and how to build it in your healthcare teams. 

Be honest. 

How often do you log into Amazon, and look at the “suggested for you” products? Probably more often than you’d like to admit right?

Because personalization works. It’s all over the B2C world, but it takes a little more intentionality in the B2B world, specifically in the world of partner portals. 

In this episode, Cindi Johnson from Tanium, lays out in detail what a personalized portal should look like, and the steps required to get there. She also talks about: 

• The 5 Ps of developing, implementing, and growing a personalized portal experience
• Why you’re going to have to crawl before you walk when it comes to building a personalized portal, and why that’s okay
• The importance of promotion in personalizing a partner portal
• Why sometimes the “five times” rule isn’t enough

To hear more interviews like this one, subscribe to FlipMyFunnel on Apple Podcasts, Spotify, or your preferred podcast platform. 

When a crisis strikes, how do you react?

For many healthcare professionals, a crisis is a calling. 

That was the case for Dr. Juan Cucalon, Board-Certified Anesthesiologist, when COVID-19 hit earlier this year. 

In this takeover episode, guest host Ted Weyn talks with Dr. Cucalon, who shares why he couldn’t just sit by and do nothing while a pandemic was raging. 

They discuss:

• How and why Dr. Cucalon stepped up to respond to COVID-19
• The challenges in treating a new virus
• Why a second wave didn’t surprise Dr. Cucalon

Heroes of Healthcare is hosted by Ted Weyn.

When it comes to building a personal brand, what should you be doing? What should you NOT be doing? 

Through the COVID-19 pandemic, sales people have had to get more creative, agile, and flexible when it comes to getting in front of future customers, and let’s face it, if you don’t have a personal brand, you’re starting the race with your shoes tied together. 

Dale Dupree, Founder and CEO of The Sales Rebellion, shares his views on a host of topics, but chief among them: 

• Why personal branding can make such a big difference
• Why today’s modern sales professionals are focusing on the wrong thing
• Not taking NO for an answer (but in a respectful way) 
• His new book, The Framework of Reason

This post is based on a podcast episode with Sangram Vajre. To hear more interviews like this one, subscribe to FlipMyFunnel wherever you listen to podcasts.

Connect with Dale at https://www.linkedin.com/in/copierwarrior/.

Most companies are using social media, but that doesn’t mean they are using it correctly.

There’s no single secret formula to having successful social media campaigns, but there are some methods you can use to increase your likelihood of success.

We spoke with Caitlin Angeloff in this episode of the #FlipMyFunnel podcast about modern companies embracing social media, a solid social media framework, and the types of social media that work best for B2B companies.