If you’re doing demand gen, you’ve probably heard of Marketo. In fact, you likely use it for your marketing automation.

Well, so do they.

And if you want to level up your demand gen, you should learn how they do it.

In this Takeover episode, David Lewis speaks with Michael Madden, VP of Demand Generation at AlphaSense and former Demand Gen director at Marketo and Adobe, about how Marketo does demand gen.

What we talked about:

• How Marketo uses their own product to get fantastic results
• Why Michael has completely reinvented his approach to nurturing
• The value of content syndication 

Migrating to a new marketing automation system requires proper planning and orchestration, especially if you’re at a very large global company and have a tight timeframe. Since Naomi Liu and her team at EFI just successfully completed their major move to Marketo, I invited Naomi onto the podcast to reflect on the project and to celebrate the successful completion of it. Listen as she shares how she got into marketing operations, the process behind the migration, advice for anyone thinking about moving to a new system, and her initiatives for 2020.

The pandemic has changed the way we work — and not just where we work. 

And for highly technical marketers, that means new opportunities…

If you know where to find them. 

Whether you’re a marketer looking for these opportunities or a company offering them, this knows the best place to look — because she founded it.

I spoke with Susan Marshall, Founder and Board Member at Torchlite, who shares everything you need to know about the Upwork for highly technical marketers.

It’s been a tough week, but I’ve been making progress on the book. 

I’ve got my interviews and I’ve got my framework… but not everyone agrees.

It’s the moment of truth: Should I push forward with my idea? 

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.



And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

What does it take to pull off a great ABM strategy?

Great people.

In this Takeover episode, David Lewis speaks with Bruce Eidsvik, SVP Global Demand Marketing at OpenText, who shares his secrets about the complexity of ABM.

In this episode from B2B SMX, Heather K. Margolis, Chairperson and Founder at Channel Maven Consulting, discusses why channel marketing often fails and what your company can do about it.

Every marketer wants more successful demand creation.

It may seem daunting, but it’s achievable if you take it step-by-step. 

And you can start by shutting up about yourself and focusing on the customer instead. 

In this Takeover episode, David Lewis speaks with Carlos Hidalgo, Coach & Advisor at CarlosandSusanne.com, who shares his secrets for unlocking successful, repeatable demand creation.

They discuss:

• Why demand creation is not about you
• The human content that works
• Why you need to stop neglecting data in your demand creation

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

And if a thriving community of growth-oriented marketers sounds like your kind of place, be sure to check out PEAK Community.

When you grasp the data that you have, you can be a master at almost anything. 

Account-based marketing is a strategy, not a tactic. And when it comes to ABM, revenue is the ultimate goal. But, in order to get there, we have to understand the journey of the funnel. 

To James Gilbert, Head of Marketing at op financial CRM, CRMNEXT a successful ABM sales funnel starts by building the journey. 

Mapping out that journey, knowing who to bring along with you, and understanding key functions of your business is what leads marketers on the direct path towards revenue. 

When you grasp the data that you have, you can be a master at almost anything. 

Account-based marketing is a strategy, not a tactic. And when it comes to ABM, revenue is the ultimate goal. But, in order to get there, we have to understand the journey of the funnel. 

To James Gilbert, Head of Marketing at op financial CRM, CRMNEXT a successful ABM sales funnel starts by building the journey. 

Mapping out that journey, knowing who to bring along with you, and understanding key functions of your business is what leads marketers on the direct path towards revenue.