There are several steadfast qualities that make a great leader.

Are those traits inherent in a leader, or are they learned?

The answer: both.

FMF guest-host Katie Bullard, had the chance to discuss the qualities of a great leader with NAVEX Global’s CEO Bob Conlin. In this episode, we cover the top qualities of a great CEO, aligning with the long-term goals of your company, and more.

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Helping is the new selling.

If you haven’t heard me say it a dozen times already, you will. 

And Brooke Beach, CEO at Marketwake Agency, agrees with me.

We are all facing the same crisis. Everybody. 

If you want to market — or do anything — in a world turned upside down, you have to help others first.

In this episode, Brooke and I discuss:

• Why you need to pick up the phone more
• Why helping is the new selling
• How fostering strong relationships allows for better experimentation

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What if you could start over with your ABM Strategy? What if you could rethink the whole process, redesign your toolbox, and refresh the screen? 

That’s exactly what Jeremy Middleton did. Jeremy has worked at Hewlett Packard and HP Enterprise for years in marketing strategy, and he just celebrated his 1 year anniversary as Senior Director of Digital Marketing at Pramata. Last October, he wanted to rethink their whole marketing strategy. 

He took the drawing board, and erased it. Former tools? He stopped using many of them. Old ideas? He tossed them. Complex strategies? He simplified them.

Guess what? It worked. His team quadrupled their conversion from leads to opportunities in just six months. We just had to give him our an ABMie (an award we give out to top ABM strategists every year).

The best part? Jeremy came on our FlipMyFunnel Podcast to tell us how he did it. Don’t miss it.

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Inspiration can hit us anywhere.

Most times, it’s not when we’re forcing it. It tends to reveal itself in the most mundane of activities.

But, when it shows up, it’s a beautiful thing.

This is what happened to the president and co-founder at WebPT, Heidi Jannenga. As a physical therapist, she saw the need for a more sophisticated method of documenting patient visits. Pen and paper was the protocol.

In this #TakeoverTuesday episode, Heidi fills in FMF co-host John Rougeux on her story through category creation, gaining 40% of the market share, and more.

John Rougeux is the founder of Flag & Frontier, a marketing consultancy that helps B2B startups stand out in crowded markets.

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Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.

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Have you ever been super excited about change at work?

Have you ever been confused, or frustrated, as to why not everyone is on the same page as you?

Transition can be overwhelming. Simply announcing the launch of a new platform or core value isn’t going to cut it. 

That seems like common sense right? Right. But in practice, it’s not uncommon to want to move at a faster pace.

Some people can feel ready from the get go. Others need to take time to process and understand what is expected before they are fully on board. What’s the best way to effectively communicate change so your team isn’t left frustrated and frantically trying to keep up? Glad you asked.

Enter the 7x7 Framework. 

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Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.

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Were you destined to become a CEO?

Perhaps you’ve known since you were little that you were meant to lead.

Maybe throughout your whole career, you’ve been working up the ranks to at last reach the long-awaited CEO office.

This dream was not Elisa Steele’s. Strangely enough, she’s now the CEO of Namely. Elisa was happy and successful as CMO, however, obviously had the CEO chops.

#TakeoverTuesday host Katie Bullard asks Elisa how she made the transition from CMO to CEO and if she has any advice for others looking to do the same. In this episode, we cover team collaboration, brand authenticity, and more.

What do you do when things go bad?

Try saying: “Good!”

Every crisis hides an opportunity, you just need to find it. 

So says Brett Hagler, CEO at New Story, a charity whose mission is to pioneer solutions to end global homelessness.

In this episode, Brett covers why in a crisis:

• You should make something people really want
• You should do things that don’t scale
• You should find opportunities

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It’s easier than ever to build a pipeline acceleration campaign, providing you have the right tools and team members in place. In this special FlipMyFunnel, One Hero episode, we sat down with Justin Keller, VP of Marketing at Sigstr to discuss how his latest campaign won the best pipeline acceleration award.

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Select the best approach to entering the marketplace:

A) Category creation

B) Building a better mousetrap

The answer? Both.

We sat down to discuss market strategies with one of HubSpot’s co-founders and current CEO of Lola.com, Mike Volpe.

Mike has been involved in both ends of the spectrum: category creation and building a better tool to serve an existing category. He gives FMF co-host John Rougeux the lowdown in the first of four #TakeoverTuesday episodes focused on category creation.

*More about John Rougeux*
John is the founder of Flag & Frontier, a marketing consultancy that helps B2B startups stand out in crowded markets.

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Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.

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You don’t get a nickname like “Saywhatsales” unless you’re speaking some truth.  That’s easier said than done in a tough sales environment, but it seems even more difficult when we begin navigating the tough conversations around mental health.

In today’s episode of the Flip My Funnel podcast James “Saywhatsales” Buckley, Business Development Manager at Ringlead and Brand Ambassador for UNCrushed joined me on the show to step a little outside of our normal lane.

Mental health is a factor that affects everyone.  What are we doing both personally and corporately to address these issues in ourselves and those who work around us every day?

Today, we tackle that tough conversation.

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Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.

Here's the one-click invite: https://evt.mx/mSGV4Ka8