I’m only on the second Passing the Mic episode and one thing has already stunned me: how little I know about people I’ve known or worked with for years.

Why are we not allowing people to bring their whole self to work?

In today’s episode, I’m speaking with Tenisha Griggs, Senior Director of Digital Strategy at Terminus. 

I’ve worked with her for a long time, but there has always been an important dimension missing from our conversations. 

I’m hoping we can change that.

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When the news of George Floyd’s death broke, I was trying to stay positive and hopeful for the future. That’s who I am. 

I was called out on it. And rightly so. 

I wasn’t thinking very deeply about it. I was taking it lightly.

Nikki Ivey, Co-Founder at SDRDefenders, was the one to call me out and through that, we had a call. And I’m so grateful for that conversation.

It led me to ask the question I really should be asking more: What should I do?

Nikki said I should use my platform to reach out to those who are doing amazing things in their professional lives while fighting this fight every day — to share stories and practical recommendations for actually addressing these issues. 

And Nikki was gracious enough to come on the show and do just that.

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In this throwback episode, Kaitlin Lutz discusses trends in sales and marketing.

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One of the highlights for us at B2BMX was a panel discussion where four experts talked about ABM strategies they’ve deployed at their companies. 

The panel featured Som Puangladda, VP of Global Marketing at GumGum, Adam Goyette, VP of Marketing at G2 Crowd, Eric Martin, Senior Director of Demand Gen at SalesLoft, and Justin Gray, the well-known founder of LeadMD.

Som, Adam, Eric, and Justin joined forces to address topics like deployment, personalization, scalability, measurement, and alignment. On this episode of #FlipMyFunnel, we’re sharing that discussion with you. 

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In a small company, it’s easy to know what to do next. The approval process is small -- your boss has a desk right next to you and you ask them, “Hey, here’s my idea, what do you think?” Two days later, you’re up and going.

That’s the attitude we should always have -- the beginner’s mindset. Sometimes as our company grows or we grow personally, we can get up in the routine. Today we talk about how to keep that beginner’s mindset, let the ideas flow, and don’t paralyze yourself with considering all the problems. 

So dive in to the podcast to hear why we think a beginner’s mindset is the key to your next success.

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The point of leadership is to produce some desired and intended end result. 

To actually get something done. 

Think about the word “executive”. The word “execute” is right there at the heart of it. 

Leadership is all about taking action — and getting your team to take action, too. 

So, what are the keys to getting it done? How can you encourage your team to be productive and efficient?

That’s exactly what we talked about on the latest #FlipMyFunnel episode. We’ve been doing a mini-series on leadership and for the past two episodes we’ve been focused on how important communication is to being a great leader. 

But now we’re switching gears. We’re taking a look at what it means to be a leader who takes action. And Joe Kerner, Partner and COO at Prestige Leadership Advisors, is here to share his expertise on the matter.

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One thing about a pandemic: It’s a great time for trying new things. 

And it’s never been a better time to start on your ABM strategy.

But where do you begin?

The TEAM approach. 

Today I’m fielding your questions on LinkedIn Live and going over why the TEAM approach is the best way to get started with ABM.

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The B2B and SaaS worlds aren’t known for being brand centric. Why not? Because most people associate brand building and brand marketing with fluff. According to Edward Ford, they couldn’t be more wrong. 

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The closing session at the B2B Marketing Exchange was really fantastic. It was all about ABM — specifically how Oracle brought their ABM strategy to life. 

During the session Jungah Lee, Senior Digital Marketing Manager, Oracle Cloud for Finance, and Lynn Barnhart, Senior Director, Demand Generation for Human Capital Management Cloud Solutions at Oracle, talked about how they successfully deployed their ABM strategy through two very different campaigns. The campaigns focused on two different audience groups with two different sets of goals and objectives, two different orchestrations, and two very different timelines. 

Even though these campaigns were vastly different, the ABM framework they used allowed them to achieve success in each campaign. So, on this episode of the #FlipMyFunnel podcast, I’m sharing our biggest takeaways from this session on how to implement a great ABM strategy.

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In this throwback episode, Alex Gobbi, CMO at Secureworks, and Kira Mondrus, CMO of QASymphony, discuss their important role at their respective companies. They share their expertise on what it means to be a modern chief marketing officer, and how others can implement their tips in their own companies. 

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