Building a community will create book value for your business. Anand Thaker joined me for this episode to dive deep into this idea. Besides being a great friend and personal mentor, Anand is the CEO of IntelliPhi. 

He founded intelliPhi, and built his own community, with the mission of helping growth executives make smarter go-to-market decisions. His mission can be summarized through this equation:

Intelligent Systems + Big Data + Experienced Leaders = Insightful Decisions

With that said, Anand said the first step is to determine your own mission. After you figure out a problem you want to solve, build a community around it. And here’s the good news:

You can always gather people around a problem.

This week, Sangram’s preaching to himself — Because this week’s big idea, is an issue many of us still wrestle with. Maybe you’re the lady or the guy who likes to say yes to everything. 

Often, we see something new and interesting, and our brains go "squirrel!" We run around from idea to idea, and it can drive everyone around us crazy. Our heads are constantly exploding with ideas that all sound good! (Until we hear another one pop in our heads!)

Sound familiar?

On this #OneBigIdea episode, Sangram discusses why we have to say no to small things, so we can say yes to that one big thing we are trying to accomplish.

The world isn’t black and white. There are a lot of gray areas whether we like to admit it or not.

The sales and marketing world is the same way. It’s not just inbound or just ABM. It’s a mixture.

Jen Spencer, VP of Sales & Marketing at SmartBug, articulates on this exact topic live from B2BSMX 2019. In her presentation, Jen covers:

• Reasons why inbound is still valuable
• How buyer personas affect your ABM strategy
• How to create content and web experiences that serve the buyer personas within your target accounts
• How to get started using inbound for ABM

Resources mentioned in this episode:

• Adele Revella model
• Buyer Persona Institute
• HubSpot

To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.

My former boss Marc Benioff, the founder of Salesforce, is a genius at turning customers into evangelists. I have learned so much from him that I now use in my own company.

In this throwback episode, James and I completed another #FlipMyFunnel episode in our series discussing Marc Benioff’s Behind the Cloud book.

Here we talk about the many ways Marc made Salesforce their customers’ home and how you can apply those lessons to your business. 

Knowledge is power.

We oftentimes take learning for granted because we literally have a world of information at our fingertips. Just Google it, right?

Even so, it’s crucial for our children to see how their parents continuously learn. If it’s not a priority to you, how can you expect them to prioritize it?

On this #TakeOverTuesday, Rob Roseman, the host of the Dad The Best I Can Show, interviews serial entrepreneur, keynote speaker, and father of four, Jesse Itzler.

Julia Stead, Director of Demand Generation for Invoca, discusses the successes and challenges of their implementation and optimization of ABM over a one-year period.

It's important to go deep once in a while, and this week Sangram dove right into the deep end with this big idea:

Letting go creates opportunity, and giving up creates grief.

Here’s the deal: Letting go and giving up may lead to the same action. But what’s happening on the inside (opportunity vs. grief) varies dramatically. 

In this episode, Sangram discusses:

Why do we keep ourselves in difficult, toxic situations?

How letting go keeps can lead to a better situation

Why we associate negativity with giving up

Last year, thanks to the partnership between marketing and sales, Thomson Reuters achieved a 95% win rate.

Discussing the steps they took to reach such a lofty success rate is Director of Account-Based Marketing, Jillian Gartner, live from B2BSMX 2019!

She covers:

• Building a case for marketing budget
• Developing a partnership between sales and marketing
• Determining target accounts
• Measuring your approach’s effectiveness

To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.

I believe we act out of two different ways to every situation in life:

Out of love or out of fear.

Let me explain.

In fear, you play the short game. You’re focused on very short-term goals to please others, and you’re afraid to take risks.  Self-protection and survival are your priorities that are rooted in insecurity. 

In love, you play the long game.  You’re not afraid to take risks because you realize the possibility of failure is just part of the journey. Selflessness is your priority because you see that giving to others doesn’t take away from yourself!

You have a choice to make today. You can choose fear as you walk into your office and home OR you can choose love and truly give it all you have. I promise you that you will sleep well the night you choose to love.

This episode will help you determine if you are responding to your life in fear or in love!

What reality are you building for yourself and your kids?

Do you finally come home from work with your phone still at your ear or in front of your eyes?

That may very well be the reality they, in turn, inherit and pass down to their children. It’s what they see as normal. 

This #TakeOverTuesday episode hosted by Rob Roseman with guest David Cancel (CEO of Drift) isn’t meant to shame parents into taking more time for your children. 

Its purpose is to share a different perspective from a wildly successful entrepreneur who’s still trying to figure out his role as a father.

Rob and David discuss:

• Looking at work/life balance through a macro lens
• Practical ways to prioritize life and work
• The benefits of contrast in your children’s lives

Resources mentioned in this episode:

• Seeking Wisdom by Peter Bevelin

• Poor Charlie’s Almanack

• The Laws of Human Nature by Robert Greene

To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.