Want to know how Leadercast is being transformed by their CEO? 

We sat down with Angela Raub to discuss how her personal transformation has led to the transformation at Leadercast, where she’s CEO and President.

We talked about:

• Angela’s “heads down for a decade” mentality
• How angela’s personal transformation led to company-wide transformation at Leadercast
• Why you need a personal advisory board
• Being vulnerable
• Women’s leadership events
• The myth of “work-life balance”

This post is based on a podcast with Angela Raub. If you’d like to listen to the full episode, you can check it out on Apple Podcasts, Spotify, or here.

In the second episode of the four-part series Culture Eats ABM for Breakfast, husband-wife duo Michael and Nikole Rose give us insight into implementing real, living business transparency.

Mojo Media Labs has seen a lot of change in the last handful of years, but Nikole (President/COO) and Michael (CEO) have identified common threads that bring it all together.

In this episode, they cover:

• Cultivating a culture of owners
• Rolling out open-book management
• Budgeting and forecasting

To listen to this episode and many more like it, subscribe to #FlipMyFunnel on Apple Podcasts. Or, listen via our website.

It can be intimidating to shift from 100% inbound marketing to ABM.

You’re probably not entirely positive on how you’ll prove to leadership that ABM works for your organization.

Lucky for you, we recently discussed ABM metrics with two industry experts. Jen Spencer, Vice President of Sales & Marketing at SmartBug, and Todd McCormick, CRO right here at Terminus give us some industry-leading advice on measuring ABM success

Here’s what we cover:

• Setting KPIs that matter
• Mixing inbound and ABM
• Finding the best SaaS product
• Testing different verticals

To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.

Public speaking scares a lot of people. But, to be a leader in your industry, you will most likely need to spearhead that fear.

Once you’re able to overcome any public speaking anxieties (practicing helps), you should focus on becoming the most effective communicator possible.

Nancy Duarte, Principal at Duarte, Inc. and author of the recently released DataStory, helps us navigate the public communication waters in this episode.

We cover:

• Learning from the best speakers in history
• Building up and releasing tension in your presentation
• Using data to deliver a powerful call-to-action

Resources mentioned in this episode:

• DataStory
• slide:ology
• ResonateNancy Duarte: The Secret Structure of Great Talks (TED talk)

To listen to this episode and many more like it, subscribe to #FlipMyFunnel on Apple Podcasts. Or, listen via our website.

Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book. This is gift to YOU as a listener for a limited time! All I ask is for a review of the book on Amazon when you are done reading. Deal?

A little poetic spin on this week’s #BigIdeaFriday:

Moments matter, experience gathers, everything else scatters.

This episode of the #FlipMyFunnel podcast, Sangram dives into how you can create meaningful moments for your B2B customers. He uses examples from hospitality to show how the B2C world often really gets it right, and we could all learn a thing or two from magical moments and experiences (like Magic Castle’s poolside popsicle delivery service!).

Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book. This is gift to YOU as a listener for a limited time! All I ask is for a review of the book on Amazon when you are done reading. Deal?

Transitioning to an ABM program is hardly ever as simple as we plan.

Add 86,000 global employees, and it’s quite the ascent.

That’s the situation JLL, a world leader in real estate services, found themselves in.

FMF guest host Steve Watt sits down with Katie Fisher, the Senior Director of America’s Marketing at JLL, to uncover what it was really like for a behemoth real estate service provider to shift to ABM.

Here’s what they cover:

• Picking the right accounts to focus on
• Tackling the ABM learning curve
• Addressing the fear of transitioning to ABM
• Scaling up with ABM

To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.

Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book. This is gift to YOU as a listener for a limited time! All I ask is for a review of the book on Amazon when you are done reading. Deal?

In 1926, it was imperative that factory workers were present on the assembly line for eight hours a day.

Fortunately, a lot has changed in the work environment since 1926.

Why, then, are we still so attached to the 9-5 workday that manifested almost a century ago?

In today’s episode, Michael Rose and Nikole Rose bring in Allison Gibbs, Director of Marketing Success at Mojo Media Labs, to discuss ROWE: Results Only Work Environment.

They cover:

• What ROWE looks like implemented
• Why ROWE is considered radical in the workplace
• Setting work boundaries when you’re only concerned with results
• Dealing with sludge

Resources mentioned in this episode:

• CultureRx

To listen to this episode and many more like it, subscribe to #FlipMyFunnel on Apple Podcasts. Or, listen via our website.

Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book. This is gift to YOU as a listener for a limited time! All I ask is for a review of the book on Amazon when you are done reading. Deal?

We study historical trends and behaviors to avoid making the same mistakes.

The same idea can be applied to ABM. By grabbing snapshots of past procedures and their outcomes, we can form a better idea of how to implement ABM today.

Who better to fill us in on ABM past and present than President and CEO of ITSMA, Dave Munn? FMF guest-host Steve Watt gets the scoop from this ABM pioneer.

They cover:

• Highlights of past ABM methodology
• The current landscape of ABM
• What leaders in B2B are doing in ABM
• Shaping your own ABM strategy like an expert

To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.

Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book. This is gift to YOU as a listener for a limited time! All I ask is for a review of the book on Amazon when you are done reading. Deal?

What happens to our childlike wonder when we get older?

That same curiosity is essential for growing into a better leader.

Brad Smith, Executive Chairman and former CEO of Intuit, lays out the most essential responsibilities of the CEO and how a good sense of curiosity helps with them.

Live from INBOUND, we cover:

• The CEO’s #1 job
• Being in the business of people
• Building an all-star team vs. a team of all-stars
• Learning what’s most important in life

To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.

Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book. This is gift to YOU as a listener for a limited time! All I ask is for a review of the book on Amazon when you are done reading. Deal?

We like to say that there are never enough hours in the day.

But, what if there really was enough time to accomplish everything we wanted to in a day?

It may sound crazy, but you actually hold the power to be “indistractable.” That’s at least what Dr. Nir Eyal - author of Indistractable - has found to be true.

In this episode, we cover:

• The sources of distraction
• Internal and external triggers of distraction
• Using tech against tech to achieve real traction
• 4 steps to becoming indistractable

Resources mentioned:

• Hooked
• Schedule Maker
• Distraction Guide

To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.

Call me crazy but here's what I am doing - Text ABMisB2B to 33777 to receive a copy of Sangram's newest book.

This is gift to YOU as a listener for a limited time! All I ask is for a review of the book on Amazon when you are done reading. Deal?