Many companies are wondering about podcasting. Should they get in the game?  The truth is if you’re not active in podcasting, it's like not having a blog — potentially worse. So, why is podcasting the best content creation flywheel?  And why is a large content brand like HubSpot tripling down on the medium?

There’s no one better to answer those questions than Sam Balter.

Sam is the senior marketing manager of podcasts at HubSpot, a large, publicly traded content machine, and the host of the Weird Work podcast. His company recently tripled down on podcasting, producing not one, but three very different shows from the niche to the mass appeal.

If you’ve flirted with the idea of podcasting or are curious about using it as a marketing, content creation, or networking tool, this episode is for you.

Do you have a Department of Customer Love?

Maybe that should be one of your marketing priorities heading into the new year.

In this episode of the #FlipMyFunnel Podcast, we spoke to Jen Grant about the culture at Looker, her top priorities as the Chief Marketing Officer, and how Account Based Marketing is related to these priorities.

In this one, we're replaying our most downloaded podcast episode, an interview with Lincoln Murphy in which he discusses the difference between customer success and customer happiness.

Julia Stead, Director of Demand Generation for Invoca, discusses the successes and challenges of their implementation and optimization of ABM over a one-year period.

Sangram argues the benefit of journaling as a tool for self-reflection and the achievement of goals.

Meg Zelman is one of our rockstars at Terminus.

As a new mom, Meg has a lot on her plate. She likes to think of everything on her to-do list as either a glass ball or a rubber ball.

Glass balls will break if they’re dropped. Rubber balls will bounce for a little while.

At the end of the day, far more things are rubber balls than glass ones. Give yourself some grace once in a while.

This is part one of a four-part series reviewing the Amazon shareholder letter written by Jeff Bezos in 1997 and his big idea around Day 1.  

Take a look at all of his letters here: http://www.zachpfeffer.com/single-post/2017/10/21/Links-to-all-of-Jeff-Bezos-Letters-to-Shareholders-1997---2017

Amazon started in 1994 and by 1997, it went public with $147 Million in revenue growth and 1.5 Million customers.

Today, Jeff Bezos is the richest man in the world having sold 100 million products in one Amazon PRIME day, 600,000+ employees, $177 Billion in revenue and recently, Amazon reached the $1 trillion market cap, the only other company that has done so besides Apple.

When it came to growth, Bezos understood early on what mattered most.  Learn the top 2 things he mentioned in his first shareholder letter and hear Sangram discuss why thinking big and for the long game can help your business grow too.

Megan Lueders has led the marketing team at Zenoss into a new phase of account-based marketing. She shares how to successfully look at this new approach and layer it on top of the historical responsibilities of brand awareness, demand generation and acquisition. By aligning with Sales and Customer Success, she has been able to help their board and executive team see the value and progress of their ABM efforts. A unique, collaborative dashboard in Salesforce helps everyone stay in alignment with consistent visibility.

Companies are hard to build and hard to sustain. They require protection from competition in the form of a moat. They require intelligence data on their ideal clients. It’s important to know who your ideal client is and what they like, but you also need to know where they go to consume it and how to engage with them there.

In addition to that, founders face extreme pressure that comes from a number of sources most often generated by the ideas of the culture in which their company operates. These pressures can be very difficult emotionally for founders of companies constantly being compared with or comparing themselves to the fellow participants of their space.

If anyone is able to relate with and speak to these challenges it’s Rand Fishkin.

Rand is the founder of Moz, Inbound, and Sparktoro, and author of the book Lost and Founder, a painfully honest field guide to the startup world. He joined me on this episode of #FlipMyFunnel to unpack the practical needs of marketers as well as the emotional and mental needs of anyone in a leadership role of a company.

We all know about the importance of ranking well on Google. A potential customer goes onto the trusted search engine to find a solution to their problem… and you want the honor of being that solution for them. So what do you do?

You build an effective SEO plan for your content to drive more traffic to your site. Welcome to Gaetano DiNardi’s world over at Nextiva where he’s the director of demand generation for the Arizona-based cloud communications company. Gaetano is a seasoned professional when it comes to ranking well on Google; in fact, his 4-part framework helped him outrank Wikipedia.

That’s why we were so pumped when he sat down with us to walk us through his trusted framework. Following these four steps can help any company improve the flow of organic traffic to their site.