GTM Secrets

Join host Stephen Lowisz as he dives into an epic conversation with marketing maverick Matt Charney. From his unexpected leap from screenwriting into recruiting and marketing, to his current role juggling multiple brands as a solo marketer, Matt brings a wealth of unique experiences and insights to the table.

Discover how Matt has built powerful brand awareness for companies like Employer.com and Recruiter.com, leveraging strategic domain acquisitions, PR buzz, and commanding social media presences. Learn his secrets for growing a following of over 200,000 on LinkedIn, engaging with influencers, and using content to differentiate in crowded markets.

This episode delivers actionable tips on scaling businesses rapidly, driving leads with organic strategies, and thriving without the typical corporate marketing bureaucracy. Whether you're a B2B marketer, startup founder, or just looking for fresh ideas to level up your go-to-market approach, this episode is packed with invaluable strategies, relatable struggles, and a hefty dose of inspiration.

Join host Stephen Lowisz as he sits down with Noah Jacobs, co-founder of Bird Dog, an innovative platform designed to help sales reps and account executives focus on the right opportunities through detailed account research. This episode dives deep into the highs and lows of startup culture, exploring Noah's fascinating pivot from a finance background to tackling development, sales, and leadership within the tech space.

Discover Noah’s candid insights on navigating the challenges of entrepreneurship, from 70+ hour workweeks to debugging code and no-show sales calls. He shares practical lessons on validating product ideas, prioritizing execution over flashy concepts, and leveraging platforms like LinkedIn to capture the attention of early customers.

Whether you're curious about sales and development, the entrepreneurial grind, or growing your network as a startup founder, this episode offers valuable behind-the-scenes takeaways. Tune in to hear one founder’s unfiltered perspective on what it truly takes to build something meaningful—and how tools like Bird Dog are redefining the way sales teams research and prioritize accounts.

Listen now and get inspired to execute your ideas like never before!

Join host Stephen Lowisz in this insightful episode of GTM Secrets as he sits down with venture capitalist Shane Sabine, founder of Punch Capital. Shane offers a unique look into the world of VC, sharing his expertise on backing immigrant founders, navigating pre-seed and seed-stage funding, and leveraging the power of networking to uncover high-potential startups.

Beyond the boardrooms, Shane reveals his personal story—his international experiences, the cultural challenges he faced while living abroad, and how these shaped his approach to venture capital. The conversation also dives into the practical side of entrepreneurship, offering actionable advice for founders seeking funding, building relationships with VCs, and standing out in a crowded field.

Whether you’re a startup founder, an aspiring VC, or just curious about how early-stage investing really works, this episode is packed with valuable insights. Tune in to uncover the human side of venture capital and take home lessons to inspire your entrepreneurial journey.

Join host Stephen Lowisz as he dives into the world of content marketing with Russell Wojcik, Senior Content Marketing Manager at Liquibase, on this episode of GTM Secrets. Tackling the challenges of B2B tech marketing, Stephen and Russell explore the art and science behind creating impactful content that stands out in the crowded DevOps space.

Gain insights into the evolving role of AI in content creation, and learn how to balance SEO with quality storytelling to deliver content that resonates with your audience. Russell shares actionable advice on effective distribution strategies, navigating the tricky waters of attribution, and crafting content that inspires conversions without being overtly salesy.

Whether you’re a beginner figuring out how to get started in content or a seasoned marketer seeking fresh strategies to scale your impact, this episode is packed with practical tips, innovative approaches, and fascinating industry perspectives. Perfect for anyone in tech or marketing looking to master the go-to-market game.

Join Stephen Lowisz in this insightful episode of GTM Secrets as he sits down with healthcare marketing expert Nick McGuire. Together, they explore the dynamic and often challenging world of marketing within the highly-regulated healthcare industry.

Nick shares his 15+ years of experience crafting creative strategies while navigating obstacles like HIPAA compliance and the complexities of targeting diverse healthcare audiences. Discover how healthcare marketers can get creative without cutting corners, working within the bounds of restrictions to drive meaningful impact.

Topics covered include:
✅ The art of balancing creativity with compliance in healthcare marketing
✅ Identifying and targeting the right audience—why decision-makers aren’t always the ideal starting point
✅ The importance of sales and marketing alignment using methodologies like MEDIC to bridge the gap and drive collaboration
✅ How technology and data shape modern marketing strategies, from CRM systems to behavioral analytics tools
✅ Navigating long sales cycles and building authentic relationships that turn champions into advocates

Packed with actionable insights, this discussion dives deep into attribution challenges, adapting to rapidly changing industries, and the power of marketing and sales speaking the same language.

Whether you're a marketer, salesperson, or just curious about the complexities of marketing in unreceptive industries, this episode has something for you.

Join host Stephen Lowisz in this eye-opening episode of the GTM Secrets podcast featuring Agnel D'Cruz, an expert in data partnerships and Principal at ZoomInfo. Together, they explore the world of data and its pivotal role in marketing and sales strategies.

Agnel dives into how ZoomInfo leverages its expertise in third-party data acquisition to close data gaps, ensuring their enterprise customers receive high-quality, actionable insights. He provides a behind-the-scenes look at the challenges of merging disparate data sources, building effective partnerships, and maintaining compliance in a complex digital landscape.

Key topics include the common pitfalls marketers face, such as superficial metrics, data silos, and lack of personalization, as well as the importance of empathy when addressing customer needs. Agnel also sheds light on how ZoomInfo continues to dominate the data space, offering powerful tools like Copilot and de-anonymization to boost productivity and efficiency for businesses of all sizes.

Packed with actionable advice and authentic insights, this conversation goes beyond the surface, highlighting how data expertise combined with people skills drives success. Whether you’re a sales leader, marketer, or data enthusiast, this episode offers a fresh take on how to rethink and refine your data strategy. 

Join Stephen Lowisz and internet marketing veteran Zach Presnall for an in-depth, no-fluff conversation about the evolving landscape of internet marketing. With over 20 years of experience, Zach shares hard-hitting insights on the pitfalls of email marketing, the critical role of content creation in go-to-market strategies, and how to effectively align sales and marketing teams to drive revenue.

Dive into a rich discussion on the tools that marketers swear by—like Eloqua, Mailchimp, and HubSpot—and uncover how AI is revolutionizing ad creation, from automated design to optimized messaging. Hear their takes on intent signals, creative ad channels, and how to stand out in a noisy digital space. Whether you're a B2B marketer or just want to sharpen your GTM strategy, this episode delivers practical tips with actionable takeaways for every stage of the funnel.

Don’t miss the engaging back-and-forth and actionable advice from two industry pros navigating the complexities of modern marketing!

Join host Stephen Lowisz on this compelling episode of GTM Secrets as he sits down with Christy Banky, VP of Marketing at SMG, to uncover the secrets behind mastering go-to-market strategies and demand generation. With a career spanning technical writing, marketing communications, and data-driven demand gen, Christy shares her unique approach to blending creativity with analytics to drive meaningful results.

Hear Christy talk about her evolution as a marketing leader and her formula for aligning sales and marketing teams to achieve remarkable success, including a 450% increase in B2B conversions. Learn how she incorporates metrics into communication strategies and leverages platforms like Sixth Sense to target accounts with precision. From personalized LinkedIn outreach to creating highly segmented, research-driven content, Christy shares actionable strategies that cut through the noise in competitive environments.

The episode also dives into the role of events and one-on-one interactions in building relationships and opening doors with ideal clients. Listen as Christy reflects on the challenges of navigating long sales cycles and adapting demand gen channels amidst shifting trends in SEO, paid media, and intent data.

Finally, discover Christy’s vision heading into 2025, with an emphasis on producing high-value content and doubling down on industry events to connect with audiences offline. Whether you're in marketing, sales, or rev ops, this episode will equip you with fresh insights and strategies for driving growth. Don’t miss it!

Join GTM Secrets podcast host Stephen Lowisz with special guest Derek Boggs as they unpack a masterclass in go-to-market strategies, demand generation, and the art of adapting to unique customer personas. Derek shares his dynamic career path, from his early days at InsideSales (now Zant) to leading marketing initiatives in the physical security industry.

Dive into a thought-provoking discussion on the challenges of reaching diverse audiences in cybersecurity and physical security, and how to build trust in mission-critical markets. Derek reveals the innovative tactics driving growth at LVT, including leveraging AI for content creation, winning high-intent leads through SEO, and deploying guerrilla marketing with their product as the ultimate billboard.

You'll also hear how Derek’s team revamped digital advertising across Google, Meta, and LinkedIn to scale LVT from $15 million to over $250 million in ARR—and how that growth is rooted in delighting customers and delivering results.

Whether you’re a marketer or sales professional, this episode offers actionable insights on tailoring strategies to new industries, adopting intent-driven ABM, and staying agile in evolving markets. Tune in for practical tips, inspiring success stories, and a deep dive into what it takes to scale demand generation at every level of the funnel.

Welcome to GTM Secrets, the podcast where host Stephen Lowisz dives deep into all things go-to-market strategy, sales, marketing, revenue operations, and beyond.

In this episode, Stephen sits down with JD Miller—an accomplished CRO, private equity expert, and author of the upcoming book The CRO’s Guide to Winning in Private Equity. With 25 years of B2B tech sales experience and a history of guiding companies through high-pressure PE-backed environments, JD brings a wealth of knowledge and actionable insights to the table.

Together, Stephen and JD explore topics like:

JD shares his hands-on, real-world approach to leading go-to-market strategies, demystifying metrics like sales velocity and customer acquisition costs, and providing frameworks that leaders can immediately apply in their businesses. Whether you're involved in private equity or just looking to refine your GTM playbook, this episode is packed with tactical advice and inspiration.

Don’t forget to check out JD’s new book, The CRO’s Guide to Winning in Private Equity, available for pre-order now!