GTM Secrets

In this captivating episode of "GTM Secrets with Stephen Lowisz," join host Stephen as he delves into the dynamic world of go-to-market strategies with Keith Rabkin, the Chief Revenue Officer of PandaDoc. With an impressive career spanning giants like Google, Johnson & Johnson, and Adobe, Keith brings a wealth of knowledge and experience to the table.

Tune in as Keith discusses the power of customer focus and the critical importance of maintaining options in career growth. He shares invaluable insights into the alignment of sales and marketing, revealing how PandaDoc competes against industry leaders like DocuSign with innovative demand generation strategies. Keith also explores the evolving role of outbound marketing and the strategic use of technology in sales and marketing operations.

This episode is packed with practical advice for mid-market companies aiming to enhance their go-to-market strategies and offers a glimpse into the future of the industry. Whether you're a seasoned professional or just starting in the field, this episode provides essential insights into achieving success in today's competitive landscape.

Welcome to another episode of the GTM Secrets podcast, where host Stephen Lowisz delves into the dynamic world of sales, marketing, and revenue operations. In this insightful episode, Stephen is joined by Ben Stokes, the head of sales at Responsive, who brings over two decades of diverse sales experience across industries such as cybersecurity, fintech, and risk management.

Throughout the conversation, Ben and Stephen explore the unique challenges of selling in these complex sectors and emphasize the critical importance of achieving product-market fit. Ben offers his expertise on crafting exceptional buyer experiences and outlines strategies for building a robust go-to-market framework that bridges the gap between sales and marketing.

Listeners will gain an understanding of how sales enablement can transform an organization and the crucial role technology plays in the sales process. Ben highlights the effectiveness of tools like Salesforce and Gong while underscoring the irreplaceable value of human interaction in enterprise sales.

This episode is a treasure trove of practical insights for sales professionals and marketers eager to refine their strategies and elevate their sales operations to the next level. Tune in to discover how to navigate the intricacies of sales in today's evolving market landscape.

Welcome to another insightful episode of GTM Secrets, where host Stephen Lowisz sits down with Justin Steinman, the Chief Marketing Officer of Therapy Brands. With a dynamic background spanning Accenture, GE Healthcare, and CVS, Justin dives deep into his journey in healthcare IT and marketing. In this episode, he reveals his leadership philosophy centered around team building and strategic direction-setting, offering invaluable lessons for current and aspiring marketing leaders.

Justin shares his expertise on crafting effective inbound marketing strategies, reducing dependency on paid search, and leveraging content to drive engagement and conversions. He also discusses the pivotal role of intent data in understanding market readiness and tailoring approaches for different buyer segments.

The conversation explores the unique challenges and meaningful impact of working in the healthcare industry, providing listeners with a nuanced understanding of navigating both large enterprises and mid-market companies. Justin's engaging storytelling and practical insights make this a must-listen episode for anyone interested in marketing, healthcare, or business growth.

Tune in to discover how to harness leadership skills, optimize marketing efforts, and adapt to ever-changing business environments. Connect with Justin Steinman on LinkedIn to continue the conversation and gain further insights from an industry veteran.

In this engaging episode of "GTM Secrets," host Stephen Lowisz sits down with Rachel Weeks, the dynamic Vice President of Marketing at MP Wired for HR, to unravel the intricacies of demand generation and brand awareness in the HR marketing landscape. Rachel brings a wealth of experience from her extensive career in HR tech, offering invaluable insights into the integration of marketing and sales as a unified growth team.

Listeners will discover the importance of a balanced approach to brand awareness and demand generation, with Rachel emphasizing the power of integrated marketing strategies. The episode delves into the effectiveness of live events and webinars as pivotal channels for both brand building and generating demand. Rachel shares her proven tactics for leveraging these platforms to connect deeply with HR professionals, revealing how understanding customer needs can drive successful marketing outcomes.

With a conversational and insightful tone, Stephen and Rachel explore how to navigate the challenges of the modern marketing environment, discussing the evolving role of technology and the art of building authentic relationships. Packed with practical advice and real-world examples, this episode is a must-listen for marketers looking to enhance their strategies in the HR sector and beyond. Join us for a deep dive into the nuances of demand gen and brand positioning, and learn how to effectively reach and resonate with your audience.

Welcome to GTM Secrets, the podcast where we delve into the intricacies of sales, marketing, and revenue operations in the B2B SaaS and services arena. In this episode, join host Stephen Lowisz as he sits down with Kevin Rippon, the innovative Head of Marketing at VTS, a leading force in commercial real estate technology.

Kevin shares his compelling career journey, from his beginnings in product marketing to his consulting role with Goldman Sachs, and his impactful leadership at VTS. Discover how VTS has evolved from a small startup to a formidable player in the commercial real estate industry, navigating the challenges of the post-COVID landscape.

Dive deep into Kevin's expertise on conversion rate optimization, with lessons drawn from his tenure at Dia & Co, and their application in the B2B marketing sphere. Gain insights into VTS's pioneering approach to branding and demand generation, breaking traditional norms in the commercial real estate sector.

This episode also explores the best demand channels for reaching the right audience, emphasizing the importance of understanding customer personas. Learn how to craft engaging web experiences and leverage platforms like trade publications and LinkedIn for successful, targeted campaigns.

Whether you're involved in B2B SaaS, marketing, or the commercial real estate sector, this episode is packed with actionable insights and strategies to elevate your marketing game. Tune in for a masterclass in innovative marketing tactics and strategic growth.

Welcome to another insightful episode of GTM Secrets, your go-to podcast for all things go-to-market, sales, marketing, and revenue operations. In this episode, host Stephen Lowisz welcomes Jacob Hagemeyer, the Director of Marketing at Cultivate Advisors, to explore the complexities of selling and marketing professional services.

Join us as Jacob dives into the unique challenges of standing out in a saturated market. He talks about the critical role of showcasing expertise and credibility, and how Cultivate Advisors leverages their extensive experience to differentiate themselves. Learn about the strategic shift from traditional paid advertising to a more content-driven approach, focusing on the power of webinars, partnerships, and personalized client engagement.

Discover how nurturing leads through tailored content plays a pivotal role in their marketing mix, and the significance of leveraging technology to streamline and amplify their efforts. Whether you're part of a marketing team, a seasoned entrepreneur, or just curious about the dynamics of professional services marketing, this episode offers valuable insights and practical strategies.

Tune in for an engaging and informative conversation packed with actionable tips and expert advice on optimizing your go-to-market strategies. Don't miss out on the secrets to success in the world of professional services marketing!

In this engaging episode of GTM Secrets, host Stephen Lowisz sits down with Michael Fertman, a seasoned B2B marketing professional with a wealth of experience across startups and enterprise environments. Dive deep into the intricacies of go-to-market strategies as Michael shares invaluable insights from his extensive career in product and brand marketing. Discover the crucial differences between product marketing and general marketing, and learn why brand building is essential for long-term success. Michael also shares how his passion for improv and stand-up comedy has honed his marketing skills, offering unique perspectives on storytelling and audience engagement. Whether you're a startup enthusiast or a SaaS marketer, this episode is packed with actionable advice and thought-provoking insights. Don't miss the opportunity to connect with Michael Fertman on LinkedIn to continue the conversation!

In this riveting episode of GTM Secrets, host Stephen Lowisz sits down with RevOps expert Saad Shaikh to delve into the transformative power of revenue operations in driving business growth. Saad shares his unconventional journey from a finance background to becoming a key player in RevOps at renowned companies like Medalia and AppDynamics. Together, they unpack the often-confused realms of sales ops, marketing ops, and RevOps, clarifying how each functions within the go-to-market strategy.

Listeners will gain valuable insights into the strategic execution and processes that differentiate companies stagnating at $5 million from those scaling rapidly to $100 million and beyond. Saad emphasizes the critical role RevOps plays in creating predictable business outcomes, highlighting the use of leading indicators for success. The conversation also explores tech stack selection, featuring tools like Salesforce and People.ai, and how these choices can streamline operations.

Tune in to learn about the essential balance between agility and structured processes, and discover how mid-market companies can adopt enterprise-level strategies to enhance their execution. Whether you're a startup or a scale-up, this episode offers a wealth of knowledge for anyone looking to optimize their revenue operations and propel their business forward.

In this episode of GTM Secrets, join host Stephen Lowisz as he delves into the eclectic career of Michael Freeman, the VP of Marketing at Airbase. Michael shares his unique journey from the world of supply chain to becoming a leader in the marketing sphere, exploring his seamless transition into the SaaS industry. With a wealth of experience across different sectors and geographies, Michael offers invaluable insights into crafting effective go-to-market strategies for B2B SaaS companies.

Tune in to discover the critical importance of understanding market dynamics and how brand building can significantly reduce friction throughout the sales process. Michael discusses his hands-on approach to leveraging technology in marketing operations and shares lessons learned from building successful marketing teams from the ground up. Furthermore, he highlights the power of customer advocacy as a tool for brand amplification.

This engaging conversation is part of the GTM Secrets podcast series, where industry leaders from various fields share their expertise on go-to-market strategies. Whether you're a marketing professional or simply interested in the ever-evolving world of SaaS, this episode offers a wealth of knowledge and inspiration.

Dive into the latest episode of GTM Secrets, where host Stephen Lowisz sits down with Ryan Milligan, a seasoned revenue operations leader from Quotapath. Ryan shares his compelling journey from working in data science at Wayfair to spearheading revenue operations and sales teams.

This episode is packed with valuable insights on structuring compensation plans that drive performance, aligning incentives with business goals, and harnessing data to craft compelling business narratives. Ryan also sheds light on common pitfalls in compensation planning and offers strategies to reduce friction in the sales process, ensuring a seamless customer journey. Discover how Quotapath sets itself apart by facilitating real-time changes in sales behavior, and gain practical tips on leveraging compensation plans to motivate your team and boost revenue retention. Tune in for actionable strategies to elevate your go-to-market success.