GTM Strategist Podcast

Guillaume Moubeche is the founder & CEO of Lempire, a company that turns ambitious businesses into BIG names.

Ulrik Lehrskov-Schmidt is one of the world's leading experts in B2B SaaS pricing. He is the preferred pricing partner of organizations such as Microsoft Western Europe, SamsungNEXT, Intel IGNITE, SAP.io, Bosch Growth, and many leading private equity and VC funds.

Ulrik also wrote a best-selling book The Pricing Roadmap. He helped over 150 clients in the past 7 years.

In this episode, he helps us understand how to test willingness to pay in the go-to-market stage and how to optimize pricing. 

Links: 

Ulrik on LinkedIn: https://www.linkedin.com/in/ulriklehrskovschmidt/ 

The Pricing Roadmap book: https://amzn.to/47EJ5sx 

https://www.willingnesstopay.com/ 

GTM Strategist: 

⁠⁠https://gtmstrategist.com/⁠⁠

⁠⁠https://www.linkedin.com/in/majavoje/⁠⁠ 

⁠⁠https://gtmstrategist.substack.com/⁠⁠

In this episode, we will uncover how to get to mysterious Product Market Fit, how to measure it, and how building in public helps to get to it faster.

With us is Enzo Avigo. He is a brilliant Product Leader who has worked at stellar companies such as Intercom, Zalando, N26, and many more.

Now, Enzo is a co-founder and CEO of the next-generation analytics tool for B2B SaaS - June.so.

June.so was admitted to Y Combinator, won the Data & Analytics Golden Kitty award on Product Hunt, and was the fastest-growing app based on the Twilio Segment data in 2022.

Links: 

https://www.linkedin.com/in/enzoa/ 

https://twitter.com/0zne 

https://www.june.so/ 

Enzo's brand new YouTube channel: https://www.youtube.com/@enzoavigo

VIP list for Enzo’s upcoming book: https://growthjam.us13.list-manage.com/subscribe?u=852899896faba4e48a3de6941&id=5b123fd824

GTM Strategist: 

⁠https://gtmstrategist.com/⁠

⁠https://www.linkedin.com/in/majavoje/⁠ 

⁠https://gtmstrategist.substack.com/⁠

Passionate about simplicity and good practical UX thinking, Thomas Fry has been the first designer at multiple start-ups, where he specialized in solving the problems faced when building and scaling your product. He’s worked with companies in multiple industries, such as Numarqe, ClearStake and Trustology (subsidiary of BitPanda).

In this episode, Thomas explains how understanding your product market fit, talking directly with your customers and optimizing your Time to Value is crucial for growing your business. When markets are this competitive, genuine customer research and user-led design create the USP to make you stand out to both customers and investors. 

Links: 

https://www.linkedin.com/in/tom-fry/ 

Tom’s Portfolio: https://www.builtbyhumans.xyz/tom-fry

GTM Strategist: 

https://gtmstrategist.com/

https://www.linkedin.com/in/majavoje/ 

https://gtmstrategist.substack.com/

Allan Dib is a serial entrepreneur, rebellious marketer, technology expert, consultant, and bestselling author. 

A couple of years ago, I fell in love with the simplicity of his model 1-Page Marketing Plan, which is brilliant for GTM companies. 

It covers all the parts of the customer journey and is easy to grasp, especially for busy founders and product people who do not want or have time to study marketing for a semester. 

Allan is preparing to issue a new book in 2024, The Lean Marketing. 

In our chat today, we will briefly present the model, comment on some relevant trends in marketing and sales that inspired his new book, and bring you tactical tips on how to win the hearts and minds of customers in the age of fierce competition and AI. 

Allan’s links mentioned in the episode: 

https://www.linkedin.com/in/allandib/ 

https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money-ebook/ 

https://go.successwise.com/

Upcoming book: https://www.amazon.com/Lean-Marketing-leads-profit-marketing-ebook/dp/B0CQ6T5KBY/

Get GTM Strategist book from $9.99: ⁠https://gtmstrategist.com/⁠

GTM Strategist Substack: ⁠https://gtmstrategist.substack.com/⁠ 

Maja Voje on LinkedIn: ⁠https://www.linkedin.com/in/majavoje/

Alexander Estner helps SaaS founders to hit the first €1 million in ARR. He is based in Munich, Germany, and has more than 10 years of experience in SaaS and marketplaces, from being the first employee of a fast-growing SaaS-enabled marketplace to being a Co-founder of a SaaS startup.

It is interesting to learn how founders and GTM practitioners bump into similar mistakes and biases on their GTM paths. 

With Alex, we discussed mental barriers, misconceptions, and tackled other myths such as: 

Links:

10 +1 GTM Mistakes

Alexander on LinkedIn: linkedin.com/in/alexander-estner 

Alexander’s Ideal Customer Profile Framework template on Miro: https://miro.com/miroverse/customer-profile-framework-saas-template/

Startup Business Tips Newsletter

Free GTM Strategy Workbook  

Get a GTM Strategist book: from $9.99 https://gtmstrategist.com/

GTM Strategist Substack: https://gtmstrategist.substack.com/ 

Maja Voje on LinkedIn: https://www.linkedin.com/in/majavoje/

Pierre-Jean Hillion is a growth manager at BlaBlaCar, the world's leading community-based travel network. He studied growth and product marketing at Reforge. 

Today, we will tackle the art and science of Growth Loops and reveal how they can elevate your GTM journey.

When building a platform that needs supply and demand, where and how do you start? What are your best bets, and how do you tackle it from there?

Pierre-Jean also shared a couple of snippets from his personal brand-building journey. In a year of content creation, he grew an audience of over 3000 Substack subscribers and a strong 10K audience on LinkedIn. He does all his content by himself.

Links:

https://www.linkedin.com/in/pierre-jean-hillion-growth/ 

https://thegrowthmind.substack.com/  

https://www.blablacar.com/

⁠https://gtmstrategist.com⁠

Get my best-selling book GTM Strategist on Amazon: ⁠https://a.co/d/1Rgwkce⁠

Tania Kefs is a co-founder and CEO of Jurnee. Previously, she led customer success and business development at the European unicorn Aircall, a cloud-based call center software. She was the first employee there. 

Tania and I talked about the sales-led growth approach and how to do cold outreach when you are just starting.

Links: 

https://www.linkedin.com/in/tania-kefs/

https://jurnee.io/ 

https://gtmstrategist.com

Get my best-selling book GTM Strategist on Amazon: https://a.co/d/1Rgwkce

Dr. Else van der Berg is a product leader who has worked with over 20 startups and scale-ups, from bootstrapped to VC-backed. She is an expert on customer discovery and using research methods like a boss.

Links: 

⁠https://www.linkedin.com/in/dr-else-van-der-berg-42b8b6a2/⁠ 

⁠https://elsevanderberg.substack.com/⁠

This podcast is supported by and recorded on Riverside - https://riverside.fm

Get my best-selling book GTM Strategist on Amazon: ⁠https://a.co/d/1Rgwkce⁠

Anthony Pierri is a co-founder of Fletch PMM and a kick-ass messaging expert. 

In GTM not only product superiority, but also how you present it to the audiences makes or breaks your GTM objectives. 

Anthony will tell us his secrets to presenting your product in a way to win the hearts and minds of your target audience. It is not just what you say - but how you say it, too.

Links: 

https://www.linkedin.com/in/anthonypierri/ 

https://www.fletchpmm.com/ 

https://www.growthunhinged.com/p/how-to-write-a-saas-homepage 

https://www.linkedin.com/in/heyrobk/ 

This podcast is supported by and recorded on Riverside - https://riverside.fm

Get my best-selling book GTM Strategist on Amazon: ⁠https://a.co/d/1Rgwkce⁠