In this podcast, John talks to Peter Mann, our Interim CEO, about the regulatory landscape for 2025 and the Pure Protection Market Study.

Peter shares what we know about its scope and whether he thinks the industry needs reform driven by the regulator. John quizzes Peter on the study’s themes, what he thinks would be a good outcome, and based on his experience across financial services, where he thinks we might end up. Listen to find out Peter’s view.

Guardian Financial Services Limited is an appointed representative of Scottish Friendly Assurance Society Limited. All products are provided by Scottish Friendly, an insurer with over 160 years’ experience in providing financial products and services.

In this podcast, John sits down with Vincent O’Connor, our Head of Strategic Partnerships, to explore strategies for enhancing your protection conversations this year. They discuss why it's an ideal time to reflect on past successes and plan for the future.

Vincent shares his tips for having effective protection conversations with your clients, emphasising the importance of shifting the focus from products to discussing risks and potential scenarios clients might face without adequate protection.

Guardian Financial Services Limited is an appointed representative of Scottish Friendly Assurance Society Limited. All products are provided by Scottish Friendly, an insurer with over 160 years’ experience in providing financial products and services.

In this podcast, John talks to Peter Mann, our Interim CEO, about Guardian’s strategy for 2025.

Discussing our commitment to deepening relationships with like-minded firms, Peter shares more about what this means. 

Guardian Financial Services Limited is an appointed representative of Scottish Friendly Assurance Society Limited. All products are provided by Scottish Friendly, an insurer with over 160 years’ experience in providing financial products and services.

In this podcast, John talks to our Commercial Director Hilary Banks about the year ahead and what we can do as an industry to move the protection market forward and give us a preview of what to expect from us in 2025.

Guardian Financial Services Limited is an appointed representative of Scottish Friendly Assurance Society Limited. All products are provided by Scottish Friendly, an insurer with over 160 years’ experience in providing financial products and services.

In this podcast, John talks to Jo Miller, Co-Chair of the Income Protection Task Force (IPTF).

Discussing her views on recent protection market trends, which point to ongoing growth in Income Protection sales, Jo shares her views on what’s driving this trend and the role of the IPTF in helping make sure it continues.

John talks to our Head of Claims, Phil Deacon, about how product innovation makes such an important difference at point of claim

In this podcast, John and Phil explore Guardian’s approach to claims. Using real-life examples, Phil explains what makes Guardian different and how these things improve the claims experience. He talks about the role of product innovation and how the right design makes paying claims easier and faster. 

He also discusses HALO, our claims concierge service, and shares his view on why having a bespoke claims process is so valuable to clients. 

This podcast is useful for anyone wanting to understand how Guardian supports clients through this most sensitive of times.

For full details of our product features read our policy terms and conditions here: https://content.guardian1821.co.uk/literature/policy-terms-conditions.pdf

Guardian Financial Services Limited is an appointed representative of Scottish Friendly Assurance Society Limited. All products are provided by Scottish Friendly, an insurer with over 150 years’ experience in providing financial products and services.

In this podcast, John talks to Phil Deacon, Head of Claims at Guardian, about this major milestone. 

 Discussing both the claim statistics and the experience of claiming with us, Phil explains how we were able to pay 100% of our Life and Terminal Illness claims in 2023, as well as why he believes transparency is fundamental to building trust. 

In this feature-length podcast, John talks to Alan Lakey, Founder and Director of CIExpert and our Head of Marketing Rachael Welsh about the findings of CIExpert’s Critical Thinking Report 2024.

Co-sponsored by Guardian, the report contains the most comprehensive research into the UK’s critical illness market that’s been done to date. Surveying over 5,000 consumers and 300 advisers, it’s packed with industry insight that can help both advisers and insurers grow the critical illness market. Here Alan and Rachael discuss its results and implications 

Guardian Financial Services Limited is an appointed representative of Scottish Friendly Assurance Society Limited. All products are provided by Scottish Friendly, an insurer with over 160 years’ experience in providing financial products and services.

In this podcast special, John talks to Head of Marketing Rachael Welsh about why Guardian is supporting charity Young Lives vs Cancer. Rachael discusses how advisers themselves have raised the issue of how difficult children's critical illness cover conversations can be, prompting new research showing the financial strain it can place on families after a child is diagnosed. Sesame's Emma Thompson, Paradigm Protect's Mike Allison and New Leaf Distribution's Dan Hobbs also give their expert views on how to raise the profile of children's critical illness cover. 

Guardian Financial Services Limited is an appointed representative of Scottish Friendly Assurance Society Limited. All products are provided by Scottish Friendly, an insurer with over 160 years’ experience in providing financial products and services.

In this podcast, John talks to our CEO, Katya MacLean, to celebrate the milestone of 5 years since our entry into the protection market.

Katya talks through our journey so far, including the positive reaction to our approach to product design and how we bring transparency and certainty at point of claim. She sheds light on our unique culture, our growth strategy, and what it means to be part of the Guardian team.

Katya also shares her insights on our recent adviser survey and our ambitious future goals and plans.