Guerrillapreneur: The Art of Waging Small Business Podcast

In Ep 18, I have a Mastermind Interview with Akissi Stokes, the Founder & CEO of WunderGrubs (www.wundergrubs.com). WunderGrubs produces a variety of gourmet cookies using the environmentally clean protein source, mealworms! Did you know that you can grow the protein equivalent of a cow in the space of a coat closet using #mealworms? I didn't know that until Akissi enlightened me to the benefits of using insects as a source of protein in our diets.

Music for today's show was provided by the London-based, 23 year old #musicpreneur, singer and songwriter, Hellena Micy. In this episode, we feature her new single "I Had To Burn." You can find Hellena's music at www.hellenaofficial.com. You can support her music at www.patreon.com/Hellena or www.hellena.bandcamp.com. Follow Hellena on twitter at @hellenamicy.

Want a signed copy of my book, Guerrillapreneur: Small Business Strategy for Davids Wanting To Defeat Goliath? Sign up for the Ceyero Consulting newsletter at ceyero.com. We conduct a monthly Sweepstakes using the names of the individuals who have signed up for the newsletter. If your name is drawn, we will send you a signed copy of my book.

Are you a musician? Do you want to advertise on the Guerrillapreneur podcast? Send me a direct message @guerillapreneur on Twitter and let's feature one of your songs on an upcoming episode.

You can subscribe to the Guerrillapreneur podcast via iTunes, Podomatic.com, SoundCloud, GooglePlay, RSS, or stream episodes at ceyero.com. Host: Mark Peterson Host Social Media: @guerillapreneur @ceyeroconsltg (Twitter, Instagram, FaceBook and Periscope) Sponsors: Ceyero Consulting. www.ceyero.com. Watch the video broadcasts of the our podcasts on YouTube at Ceyero Consulting or Periscope @guerrillapreneur.

Become a supporter of this podcast: https://www.spreaker.com/podcast/guerrillapreneur-the-art-of-waging-small-business-podcast--2859921/support.

Episode 17 Guerrillapreneur: the Art of Waging Small Business Warfare - Giant Slaying: 12 Steps For Building A Cult Brand.

This is our third Giant Slaying episode! In these episodes, I discuss strategies and tactics that can help Guerrillapreneurs defeat the corporate giants. In this episode, I am going to discuss the 12 Steps for Building A Cult Brand.

Cult branding tactics can help Guerrillapreneurs build a fanatical customer base that corporate giants can not easy capture because the individuals are emotionally invested in the core values of the cult brand. According to Interbrand's Best Global Brands 2016 rankings, "Apple, Google, and Coca-Cola have the world's most valuable brands at $178B, $133B and $73B respectively." How can startups compete with titans that spend more on social media in a day than your startup spends on sushi in a year? Guerrillapreneurs can use cult branding tactics to build a fanatical following at a fraction of the cost its takes corporate giants to attract the attention of that same audience.

Check out this episode and learn the 12 steps for building a cult brand. I hope it helps you. PLEASE, rate the podcast on iTunes (use iOS Podcast app. Open the episode and scroll towards the bottom where the option to rate the podcast is featured) and leave comments on Podomatic (http://ceyeroconsulting.podomatic.com). Check out the Guerrillapreneur blog at https://guerrillapreneur.blogspot.com if you want notes on this episode.

Want a chance to win cool electronics from our Amazon Sweepstakes? Use this URL (https://giveaway.amazon.com/p/95c1906a888e6ede and https://giveaway.amazon.com/p/9445a967f602e9a6) and watch a Ceyero Consulting video. Want a signed copy of my book, Guerrillapreneur: Small Business Strategy for Davids Wanting To Defeat Goliath? Sign up for the Ceyero Consulting newsletter at ceyero.com.

Are you a musician? Do you want to advertise on the Guerrillapreneur podcast? Send me a direct message @guerillapreneur on Twitter and let's feature one of your songs on an upcoming episode.

You can subscribe to the Guerrillapreneur podcast via iTunes, Podomatic.com, SoundCloud, GooglePlay, RSS, or stream episodes at ceyero.com. Host: Mark Peterson Host Social Media: @guerillapreneur @ceyeroconsltg (Twitter, Instagram, FaceBook and Periscope) Sponsors: Ceyero Consulting. www.ceyero.com. Watch the video broadcasts of the our podcasts on YouTube at Ceyero Consulting or Periscope @guerrillapreneur.

Become a supporter of this podcast: https://www.spreaker.com/podcast/guerrillapreneur-the-art-of-waging-small-business-podcast--2859921/support.

Episode 17 Guerrillapreneur: the Art of Waging Small Business Warfare - Giant Slaying: 12 Steps For Building A Cult Brand.

This is our third Giant Slaying episode! In these episodes, I discuss strategies and tactics that can help Guerrillapreneurs defeat the corporate giants. In this episode, I am going to discuss the 12 Steps for Building A Cult Brand.

Cult branding tactics can help Guerrillapreneurs build a fanatical customer base that corporate giants can not easy capture because the individuals are emotionally invested in the core values of the cult brand. According to Interbrand's Best Global Brands 2016 rankings, "Apple, Google, and Coca-Cola have the world's most valuable brands at $178B, $133B and $73B respectively." How can startups compete with titans that spend more on social media in a day than your startup spends on sushi in a year? Guerrillapreneurs can use cult branding tactics to build a fanatical following at a fraction of the cost its takes corporate giants to attract the attention of that same audience.

Check out this episode and learn the 12 steps for building a cult brand. I hope it helps you. PLEASE, rate the podcast on iTunes (use iOS Podcast app. Open the episode and scroll towards the bottom where the option to rate the podcast is featured) and leave comments on Podomatic (http://ceyeroconsulting.podomatic.com). Check out the Guerrillapreneur blog at https://guerrillapreneur.blogspot.com if you want notes on this episode.

Want a chance to win cool electronics from our Amazon Sweepstakes? Use this URL (https://giveaway.amazon.com/p/95c1906a888e6ede and https://giveaway.amazon.com/p/9445a967f602e9a6) and watch a Ceyero Consulting video. Want a signed copy of my book, Guerrillapreneur: Small Business Strategy for Davids Wanting To Defeat Goliath? Sign up for the Ceyero Consulting newsletter at ceyero.com.

Are you a musician? Do you want to advertise on the Guerrillapreneur podcast? Send me a direct message @guerillapreneur on Twitter and let's feature one of your songs on an upcoming episode.

You can subscribe to the Guerrillapreneur podcast via iTunes, Podomatic.com, SoundCloud, GooglePlay, RSS, or stream episodes at ceyero.com. Host: Mark Peterson Host Social Media: @guerillapreneur @ceyeroconsltg (Twitter, Instagram, FaceBook and Periscope) Sponsors: Ceyero Consulting. www.ceyero.com. Watch the video broadcasts of the our podcasts on YouTube at Ceyero Consulting or Periscope @guerrillapreneur.

Become a supporter of this podcast: https://www.spreaker.com/podcast/guerrillapreneur-the-art-of-waging-small-business-podcast--2859921/support.

In Episode 16 of the Art of Waging Small Business Warfare podcast, we bring you up to speed with Guerrillapreneur News, news about the sharing, gig and circular loop economies that is expected to grow to $335B by 2025.

First, we discuss WeWork's purchase of Meetup. How does this acquisition change WeWork's strategy? Can WeWork integrate Meetup and produce enhanced capabilities that will help them drive train and staff virtual workers? Second, Airbnb tests split payments which allow users to group source an Airbnb stay. According to Airbnb 38% of people who travel in a group experience a loss associated with individual who do not refund their friends at the end of the trip. 18% of this group experiences losses as great as $10,000. Split payments could signal a significant shift in Airbnb's business. I speculate that Airbnb could use blockchain to launch a real estate business where gig workers can purchase a portion of a house (bedroom) and access to the public spaces and trade those contracts to other gig workers. Third, we examine Carmine, a car sharing service that launched in Morocco. Carmine issues a safety score to its drivers as gives the most opportunities to the safest drivers. Can Carmine disrupt the market? Is this value proposition transferrable to other markets? Fourth, ECrent has created a Gig Economy supermarket. Are consumers ready for "one-stop-shopping" of their gig services? Fifth, UGottaEat, a competitor to the Chinese communal kitchen startup, HomeCook, has launched in Cleveland, Ohio. UGottaEat helps chefs and cooks build a social network to which they can sell their home cooked meals. Can this strategy scale while also escaping the regulatory issues? Six, Sun Exchange uses blockchain to crowd sale solar panels to create a solar energy cooperative in rural Africa. Investors buy individual solar cells and Sun Exchange leases the solar panels to school and local businesses. Investors are paid in local currency or Bit-Coin. Seventh, Southeast Asian startup GoJek has launched a motorbike ride hailing service that lets users immediately start delivering packages after they rent the motorbikes. Users can build up credits for performing these services and use the credits to pay their utility bills. Finally, we discuss the use of facial recognition locks in China and their use in the home sharing market. In China, hotels and home sharing services are required to confirm a guest's identity before they can check-in. Xiaozhu, a Chinese home sharing startup, has partnered with Ant Financial, to integrate facial recognition door locks as a way to meet the government identity verification requirement. The Chinese security requirement has create a gig economy standard that is now driving innovation in other markets.

Please help me support my friend, Michael Johnson, a football player with the Cincinnati Bengals. He was nominated for the Walter Payton Man of the Year Award. Please go to Twitter daily and tweet #wpmoychallengejohnson to vote for him. You can vote as many times as you like. The voting ends January 7, 2017.

Make sure you sign up for my monthly Amazon Sweepstake giveaways. Click on both links to sign up for each one. Use this link https://giveaway.amazon.com/p/8f26c7e9d9580168 for a chance to win a Boogie Board Jot 8.5 LCD eWriter, Gray. Use this link to sign up for https://giveaway.amazon.com/p/6ed7cccef238673d for a chance to win a HIC Tea Infuser with Drip Tray, Rock Climber. Sign up for my newsletter for a chance to win a signed copy of my book, Guerrillapreneur: Small Business Strategy for Davids Wanting To Defeat Goliath.

Please subscribe to the podcast and leave your feedback for us in iTunes. You can also subscribe to the Guerrillapreneur podcast via GooglePlay, RSS, Podomatic.com, SoundCloud or listen to a streaming version at ceyero.com. Host: Mark Peterson Host Social Media: @Guerrillapreneur @ceyeroconsltg (Twitter, Instagram, Facebook, and (continued)

Become a supporter of this podcast: https://www.spreaker.com/podcast/guerrillapreneur-the-art-of-waging-small-business-podcast--2859921/support.

In Episode 16 of the Art of Waging Small Business Warfare podcast, we bring you up to speed with Guerrillapreneur News, news about the sharing, gig and circular loop economies that is expected to grow to $335B by 2025.

First, we discuss WeWork's purchase of Meetup. How does this acquisition change WeWork's strategy? Can WeWork integrate Meetup and produce enhanced capabilities that will help them drive train and staff virtual workers? Second, Airbnb tests split payments which allow users to group source an Airbnb stay. According to Airbnb 38% of people who travel in a group experience a loss associated with individual who do not refund their friends at the end of the trip. 18% of this group experiences losses as great as $10,000. Split payments could signal a significant shift in Airbnb's business. I speculate that Airbnb could use blockchain to launch a real estate business where gig workers can purchase a portion of a house (bedroom) and access to the public spaces and trade those contracts to other gig workers. Third, we examine Carmine, a car sharing service that launched in Morocco. Carmine issues a safety score to its drivers as gives the most opportunities to the safest drivers. Can Carmine disrupt the market? Is this value proposition transferrable to other markets? Fourth, ECrent has created a Gig Economy supermarket. Are consumers ready for "one-stop-shopping" of their gig services? Fifth, UGottaEat, a competitor to the Chinese communal kitchen startup, HomeCook, has launched in Cleveland, Ohio. UGottaEat helps chefs and cooks build a social network to which they can sell their home cooked meals. Can this strategy scale while also escaping the regulatory issues? Six, Sun Exchange uses blockchain to crowd sale solar panels to create a solar energy cooperative in rural Africa. Investors buy individual solar cells and Sun Exchange leases the solar panels to school and local businesses. Investors are paid in local currency or Bit-Coin. Seventh, Southeast Asian startup GoJek has launched a motorbike ride hailing service that lets users immediately start delivering packages after they rent the motorbikes. Users can build up credits for performing these services and use the credits to pay their utility bills. Finally, we discuss the use of facial recognition locks in China and their use in the home sharing market. In China, hotels and home sharing services are required to confirm a guest's identity before they can check-in. Xiaozhu, a Chinese home sharing startup, has partnered with Ant Financial, to integrate facial recognition door locks as a way to meet the government identity verification requirement. The Chinese security requirement has create a gig economy standard that is now driving innovation in other markets.

Please help me support my friend, Michael Johnson, a football player with the Cincinnati Bengals. He was nominated for the Walter Payton Man of the Year Award. Please go to Twitter daily and tweet #wpmoychallengejohnson to vote for him. You can vote as many times as you like. The voting ends January 7, 2017.

Make sure you sign up for my monthly Amazon Sweepstake giveaways. Click on both links to sign up for each one. Use this link https://giveaway.amazon.com/p/8f26c7e9d9580168 for a chance to win a Boogie Board Jot 8.5 LCD eWriter, Gray. Use this link to sign up for https://giveaway.amazon.com/p/6ed7cccef238673d for a chance to win a HIC Tea Infuser with Drip Tray, Rock Climber. Sign up for my newsletter for a chance to win a signed copy of my book, Guerrillapreneur: Small Business Strategy for Davids Wanting To Defeat Goliath.

Please subscribe to the podcast and leave your feedback for us in iTunes. You can also subscribe to the Guerrillapreneur podcast via GooglePlay, RSS, Podomatic.com, SoundCloud or listen to a streaming version at ceyero.com. Host: Mark Peterson Host Social Media: @Guerrillapreneur @ceyeroconsltg (Twitter, Instagram, Facebook, and (continued)

Become a supporter of this podcast: https://www.spreaker.com/podcast/guerrillapreneur-the-art-of-waging-small-business-podcast--2859921/support.

Episode 15 is our one-year anniversary episode and we are celebrating. Sign up for our newsletter at ceyero.com for a chance to win a copy of my book, Guerrillapreneur: Small Business Strategy for Davids wanting to Defeat Goliaths. There is also an Amazon Sweepstakes in which I offer some cool electronic devices. Click the Amazon link to enter the Amazon Sweepstakes. https://giveaway.amazon.com/p/ea72b4a8346049b1. The sweepstakes ends on November 20, 2017.

In past episodes, we defined Guerrillapreneurs as entrepreneurs who integrate sharing, gig and circular loop economies into their business design as a way to conserve cash that will be invested in disruptive "Slingshot" technology. Episode 15 is a Mastermind Interview episode where I have a conversation with an entrepreneur about the issues he/she faces in his/her quest to create value. In this episode we talk with award-winning singer/song writer and musicpreneur Alika Hope. We also feature Alika's new song "In Real Life" or I.R.L. (which is how the song appears on all music outlets). I.R.L. focuses on the importance of being kind to others on social media. Alika will premiere I.R.L. Monday, November 13, 2017 on World Kindness Day. We will also premiere I.R.L. on World Kindness Day. I.R.L. starts at 41.24 on the podcast.

Hollywood and social media have glamorized and romanticized the life of the entrepreneur. As Aristotle states, "No great mind has ever existed without a touch of madness." However, like other professions, entrepreneurs face immense pressure, stress and anxiety when launching their startups. Moreover, many startups are launched by solopreneurs who have no one to help them de-escalate the stress. A 2013 study by Morneau Shepell states that entrepreneurs are more likely to experience mental health conditions than the general public. The study goes on to say that mental health concerns are reported across 72 percent of entrepreneurs, compared to a mere 7 percent of the general public. A University of California study on the link between entrepreneurship and mental illness found that "49% of entrepreneurs surveyed were dealing with at least one mental illness (such as ADD, ADHD, bipolar disorder, addiction, depression or anxiety) and about one-third of entrepreneurs struggle with 2 or more mental illnesses." In Debra Carpenter's article "Genius in Madness?" she notes that "the lows of depression might give way to the smart solutions and ideas. A manic episode can sometimes enlighten. ADHD prompts fast decision making. Combined, these struggles may incubate tremendous creativity that inspires would-be entrepreneurs to take chances on their ideas."

In fact, some of the world's greatest entrepreneurs suffered from various mental issues. In his book America's Obsessives, Joshua Kendall explains that entrepreneurs and leaders like Thomas Jefferson, marketing genius Henry J. Heinz, librarian Melvil Dewey, aviator Charles Lindbergh, beauty tycoon Estee Lauder, baseball slugger Ted Williams and tech guru Steve Jobs all struggles with psychiatric maladies.

The problem with lean startups is that most don't have the self-care resources available for its employees. Unfortunately, this lack of resources is impacting the success of the startups. Fortune Magazine found that "13 percent of startups fail because of their founders have lost focus, 9 percent fail because they've lost their passion, and 8 percent fail due to founder burnout, meaning 30 percent of startups fail due to the emotional state of their founders."

According to Chris Gory, "Between 2011 and 2015 several high profile suicides rocked the startup world and brought to light the issue of mental health including Austen Heinz, a biotech entrepreneur and the founder of Cambrian Genomics, Aaron Swartz, the co-founder of Reddit; and Jody Sherman, the founder of Ecomom.

We discuss these issues Alika Hope because she wants her new song, I.R.L., to bring a(continued)

Become a supporter of this podcast: https://www.spreaker.com/podcast/guerrillapreneur-the-art-of-waging-small-business-podcast--2859921/support.

Episode 15 is our one-year anniversary episode and we are celebrating. Sign up for our newsletter at ceyero.com for a chance to win a copy of my book, Guerrillapreneur: Small Business Strategy for Davids wanting to Defeat Goliaths. There is also an Amazon Sweepstakes in which I offer some cool electronic devices. Click the Amazon link to enter the Amazon Sweepstakes. https://giveaway.amazon.com/p/ea72b4a8346049b1. The sweepstakes ends on November 20, 2017.

In past episodes, we defined Guerrillapreneurs as entrepreneurs who integrate sharing, gig and circular loop economies into their business design as a way to conserve cash that will be invested in disruptive "Slingshot" technology. Episode 15 is a Mastermind Interview episode where I have a conversation with an entrepreneur about the issues he/she faces in his/her quest to create value. In this episode we talk with award-winning singer/song writer and musicpreneur Alika Hope. We also feature Alika's new song "In Real Life" or I.R.L. (which is how the song appears on all music outlets). I.R.L. focuses on the importance of being kind to others on social media. Alika will premiere I.R.L. Monday, November 13, 2017 on World Kindness Day. We will also premiere I.R.L. on World Kindness Day. I.R.L. starts at 41.24 on the podcast.

Hollywood and social media have glamorized and romanticized the life of the entrepreneur. As Aristotle states, "No great mind has ever existed without a touch of madness." However, like other professions, entrepreneurs face immense pressure, stress and anxiety when launching their startups. Moreover, many startups are launched by solopreneurs who have no one to help them de-escalate the stress. A 2013 study by Morneau Shepell states that entrepreneurs are more likely to experience mental health conditions than the general public. The study goes on to say that mental health concerns are reported across 72 percent of entrepreneurs, compared to a mere 7 percent of the general public. A University of California study on the link between entrepreneurship and mental illness found that "49% of entrepreneurs surveyed were dealing with at least one mental illness (such as ADD, ADHD, bipolar disorder, addiction, depression or anxiety) and about one-third of entrepreneurs struggle with 2 or more mental illnesses." In Debra Carpenter's article "Genius in Madness?" she notes that "the lows of depression might give way to the smart solutions and ideas. A manic episode can sometimes enlighten. ADHD prompts fast decision making. Combined, these struggles may incubate tremendous creativity that inspires would-be entrepreneurs to take chances on their ideas."

In fact, some of the world's greatest entrepreneurs suffered from various mental issues. In his book America's Obsessives, Joshua Kendall explains that entrepreneurs and leaders like Thomas Jefferson, marketing genius Henry J. Heinz, librarian Melvil Dewey, aviator Charles Lindbergh, beauty tycoon Estee Lauder, baseball slugger Ted Williams and tech guru Steve Jobs all struggles with psychiatric maladies.

The problem with lean startups is that most don't have the self-care resources available for its employees. Unfortunately, this lack of resources is impacting the success of the startups. Fortune Magazine found that "13 percent of startups fail because of their founders have lost focus, 9 percent fail because they've lost their passion, and 8 percent fail due to founder burnout, meaning 30 percent of startups fail due to the emotional state of their founders."

According to Chris Gory, "Between 2011 and 2015 several high profile suicides rocked the startup world and brought to light the issue of mental health including Austen Heinz, a biotech entrepreneur and the founder of Cambrian Genomics, Aaron Swartz, the co-founder of Reddit; and Jody Sherman, the founder of Ecomom.

We discuss these issues Alika Hope because she wants her new song, I.R.L., to bring a(continued)

Become a supporter of this podcast: https://www.spreaker.com/podcast/guerrillapreneur-the-art-of-waging-small-business-podcast--2859921/support.

Episode14 Guerrillapreneur: the Art of Waging Small Business Warfare - Giant Slaying: How To Build A Kick-A$$ Board of Advisors For Your Startup. This is our second Giant Slaying episode! In these episodes, I discuss strategies and tactics that can help Guerrillapreneurs defeat the corporate giants.

In this episode, I am going to discuss seven (7) board member profiles that your startup should consider when building its board of advisors. Why are boards of advisors so important? According to the Small Business Association (SBA), 55 percent of all small businesses with employees fail within five (5) years of launch. This same thought is echoed in Shikhar Gosh's Harvard Business School study that indicated that "75 percent of venture-backed startups fail." The one shining light in these dismal facts is that mentors can improve a startups chances of success. Sheila Eugenio of Entrepreneur.com stated that "70 percent of mentored businesses survive longer than five (5) years." Simply, having a mentor helps entrepreneurs avoid the pitfalls that cripple and eventually destroy businesses. Check out this episode and see how you can build a kick-a$$ board of advisors. I hope it helps you. Want notes about this podcast, check out our blog at https://guerrillapreneur.blogspot.com.

Episode 14 marks the one year anniversary of the Guerrillapreneur podcast. To celebrate, we want to offer you a chance to win cool electronics from our Amazon Sweepstakes. To enter the Sweepstakes, enter this URL (https://giveaway.amazon.com/pf99d18b17286c99f) and watch a one minute Ceyero Consulting video on the benefits of having a mentor. You can also enter my sweepstakes to win a copy of my book, Guerrillapreneur: Small Business Strategy for Davids Wanting To Defeat Goliath, by signing up for the Ceyero Consulting newsletter at ceyero.com.

Do you want to advertise on the Guerrillapreneur podcast? Do you want to feature your new single on a future episode? Send me a direct message @guerillapreneur on Twitter.

Please leave up your feedback on the podcast on iTunes or Podomatic. You can subscribe to the Guerrillapreneur podcast via iTunes, Podomatic.com, SoundCloud, GooglePlay, RSS, or stream episodes at ceyero.com. Host: Mark Peterson Host Social Media: @guerillapreneur @ceyeroconsltg (Twitter, Instagram, FaceBook and Periscope) Sponsors: Ceyero Consulting. www.ceyero.com. Watch the video broadcasts of the our podcasts on YouTube at Ceyero Consulting or Periscope @guerrillapreneur.

Become a supporter of this podcast: https://www.spreaker.com/podcast/guerrillapreneur-the-art-of-waging-small-business-podcast--2859921/support.

Episode14 Guerrillapreneur: the Art of Waging Small Business Warfare - Giant Slaying: How To Build A Kick-A$$ Board of Advisors For Your Startup. This is our second Giant Slaying episode! In these episodes, I discuss strategies and tactics that can help Guerrillapreneurs defeat the corporate giants.

In this episode, I am going to discuss seven (7) board member profiles that your startup should consider when building its board of advisors. Why are boards of advisors so important? According to the Small Business Association (SBA), 55 percent of all small businesses with employees fail within five (5) years of launch. This same thought is echoed in Shikhar Gosh's Harvard Business School study that indicated that "75 percent of venture-backed startups fail." The one shining light in these dismal facts is that mentors can improve a startups chances of success. Sheila Eugenio of Entrepreneur.com stated that "70 percent of mentored businesses survive longer than five (5) years." Simply, having a mentor helps entrepreneurs avoid the pitfalls that cripple and eventually destroy businesses. Check out this episode and see how you can build a kick-a$$ board of advisors. I hope it helps you. Want notes about this podcast, check out our blog at https://guerrillapreneur.blogspot.com.

Episode 14 marks the one year anniversary of the Guerrillapreneur podcast. To celebrate, we want to offer you a chance to win cool electronics from our Amazon Sweepstakes. To enter the Sweepstakes, enter this URL (https://giveaway.amazon.com/pf99d18b17286c99f) and watch a one minute Ceyero Consulting video on the benefits of having a mentor. You can also enter my sweepstakes to win a copy of my book, Guerrillapreneur: Small Business Strategy for Davids Wanting To Defeat Goliath, by signing up for the Ceyero Consulting newsletter at ceyero.com.

Do you want to advertise on the Guerrillapreneur podcast? Do you want to feature your new single on a future episode? Send me a direct message @guerillapreneur on Twitter.

Please leave up your feedback on the podcast on iTunes or Podomatic. You can subscribe to the Guerrillapreneur podcast via iTunes, Podomatic.com, SoundCloud, GooglePlay, RSS, or stream episodes at ceyero.com. Host: Mark Peterson Host Social Media: @guerillapreneur @ceyeroconsltg (Twitter, Instagram, FaceBook and Periscope) Sponsors: Ceyero Consulting. www.ceyero.com. Watch the video broadcasts of the our podcasts on YouTube at Ceyero Consulting or Periscope @guerrillapreneur.

Become a supporter of this podcast: https://www.spreaker.com/podcast/guerrillapreneur-the-art-of-waging-small-business-podcast--2859921/support.

In Episode 13 of the Art of Waging Small Business Warfare podcast, we bring you up to speed with Guerrillapreneur News, news about the sharing, gig and circular loop economies that is expected to grow to $335B by 2025.

First, we discuss the Ford/Lyft partnership around self-driving cars. Juniper Research released the Sharing Economy: Opportunities, Impacts & Disrupter 2017-2022 report that forecasts that the number of ride sharing drivers will increase from an estimated 4.3 million in 2017, to 8.6 million by 2022. Given this forecast, it makes sense for Ford to seek a partner that can help them convert their manufacturing business into a "revenue by the ride" services company. Second, WeWork teams up with IBM to manage an entire office for the tech giant. This arrangement marks a shift in WeWork's strategy. Given it's technical infrastructure, I discuss how I believe WeWork will eventually become a full service talent management business. Third, I explain how the Ikea/Task Rabbit merger is a sign that more mainstream companies are going to buy their way into the Sharing Economy. Expect players like McDonalds to purchase delivery companies like Deliveroo. Fourth, I discuss some of the headwinds that might slow the Sharing Economy. Uber lost its license to operate in London because the the Transport for London (TFL) was concerned that Uber was not carrying out appropriate background checks on drivers or reporting serious criminal offenses when they occur with their drivers. Given this action, I speculate about the future of background checks and how ride-sharing services will operate in the future. Fifth, First Data launches a new instant "Disburse-to-Debit Card" service which enables instant payments for gig workers. This innovative solution will eventually disrupt traditional banking relationships. Sixth, Airbnb is facing a headwind in Akron, Ohio where the City Council prohibited a man in an upscale neighborhood from placing his house on the home-sharing platform. The homeowner has never had an issue with any of his guests, but his neighbors successfully argued that the activity could adversely impact their property values. Seventh, two new camping startups are taking on Airbnb. Tentrr and Hipcamp have platforms that help individuals locate and book campsites that they setup for the landowners. Eighth, I give you an update on the Chinese startup, E-Umbrella. The umbrella sharing service has lost all 300,000 of their umbrellas. Customers used their smartphones to obtain the umbrellas, but their failed to return them. I provide a few ideas on how to save the business. Finally, I ask the question, "What will you own in the future as the Sharing Economy are bigger part of the US GDP?" The answer might surprise you.

The feature song for this episode is "The Great Future" featuring Steve Fox by Ari Hotep. Find this single on the Apple Music Store at https://itunes.apple.com/us/album/the-great-future-feat-steve-fox/id1258392679?i=1258393650

Please subscribe to the podcast and leave your feedback for us in iTunes. You can also subscribe to the Guerrillapreneur podcast via GooglePlay, RSS, Podomatic.com, SoundCloud or listen to a streaming version at ceyero.com. Host: Mark Peterson Host Social Media: @Guerrillapreneur @ceyeroconsltg (Twitter, Instagram, Facebook, and Periscope). Sponsors: Ceyero Consulting: www.ceyero.com. Song Song: Ari Hotep and his single "The Great Future" featuring Steve Fox. Find The Great Future single in the Apple Music Store. Artist Social Media: Twitter - @Ari_Hotep.

Become a supporter of this podcast: https://www.spreaker.com/podcast/guerrillapreneur-the-art-of-waging-small-business-podcast--2859921/support.