The world is changing, so how does PR need to adapt?

It's something I chatted to Seth Linden about last week and I'm sharing the recording below. Seth is from the top New York business services PR firm Dukas Linden Public Relations.

In this bite-sized chat (all of which is below) we covered:-

- How they have adapted and grown in one of the most intense cities on earth

- How society is influencing what they say and do and how they now promote their clients

- How they've had to adapt to stay ahead with the increasingly volatile news cycle

- And, of course, the impact of AI.

I started off by sharing what I had seen at a startup pitching contest as we discussed the ever-important value of a good story.

GUEST

Seth Linden

Web: https://dlpr.com/

Twitter: https://twitter.com/DukasLindenPR

LinkedIn: https://www.linkedin.com/company/dukas-public-relations/

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