Craft Beer Professionals

Guest Experience: How to Thrive in an Instant, On-Demand World


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There’s a huge difference between good service and a good guest experience. It’s challenging enough to ensure your guests are greeted in a timely manner, their orders taken quickly, drinks never run dry, and their bill received and closed on time. These service steps are absolutely critical, but do very little to combat a negative first impression. Standards for service are increasing at a rapid pace as patience of our guests wanes, so is it time to pivot our focus away from basic tasks and focus more heavily on our presence with guests? In this session we will cover:  

  • QR Code Ordering - Pros & Cons for the Brewery
  • Credit Card PCI Compliance (Chip vs Swipe)
  • "Keeping the Human Touch" using technology for a better guest experience
  • Kitchen & Pop-Up Order Efficiency through KDS
  • SMS Texting in Guest Ordering
  • Comprehensive Guest-Facing Beer Menus
  • Using Order Variants to Reduce Beer Excise Tax
  • This conversation features: Brent Hernandez (Redlight Redlight Craft Beer Bar), Doug Cleary (GoTab), Patricia Mejia (GoTab), Rick Malthaner (GoTab)


    Join us in-person for CBP Connects in 2023

    Half workshop, half networking

    Milwaukee, WI | June 19-21, 2023

    Grab your spot now https://cbpconnects-milwaukee.eventbrite.com/

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