In January 2024 I had the privilege of sitting down with ‪Beatrix Kovács to talk about her life, musical career, and the journey that led her to growing a successful online brand and YouTube channel with over 100,000 subscribers.

As an artist, performer, educator, and influencer, Beatrix has developed and honed a diverse skillset over the years that contributed to her success as a musician and entrepreneur. During our interview we take a deep dive into the many challenges musicians face today when trying to grow an audience, and how the balance of creativity vs. productivity is critical to the long-term success of any aspiring content creator.

We also chat candidly about some of the creative challenges Beatrix faces personally, and how the intrinsic need to contribute and "be of use" can come at the cost of equally important artistic and career goals.

Beatrix is also an absolute rock star when it comes to marketing her brand and online courses. https://www.beatrixguitar.com/

Watch GuitarTubers on YouTube: https://www.youtube.com/@JoshGUITARofolo

Interview with Michael Dobkin, an amazing classical fingerstyle guitarist on YouTube whose amassed an enormous catalogue of videos covering his favorite pop, jazz, and South American music on solo classical guitar.

Hanging out with one of my biggest guitar heroes Sam Griffin. One of the most recognizable names in the YouTube classical guitar community covering video game music - from Super Guitar Bros. to his solo channel - meet Sam Griffin!

I chat with Nathan Mills from Beyond The Guitar about his journey to becoming one of the biggest and most recognizable brands in the YouTube guitar community.

Listen in as I chop it up with John Oeth about his musical journey that took him from earning a PhD in Musical Arts and performing for U.S. politicians, to building a successful YouTube channel covering video game music on classical guitar.