WhatsApp is the new main street, high street, or shopping mall. Two billion consumers, twenty-four hours a day, and the app’s new business API enables businesses to engage customers on that app, directly. The services we have grown to expect online, to show, to view a catalog and to talk to customer support, are what businesses should be gearing up to offer on mobile apps. Some businesses have been there for a while, some not as much. The online widget I now a chat, and the customer is expecting a response, at any time of their convenience. In this podcast, Gaurav Kachhawa, the Chief Product Officer at Gupshup,  a high-scale, conversational AI platform. We learn how quickly the AI platform learns responses to 80% of expected questions, how it learns from your own corporate website and how it hands off conversations to human agents, as needed, with complete context and background. Kachhawa explains how this company’s approach to automation offers what he calls “very simple steps of getting companies ready for this age of automation and AI.”

Gupshup.io is the leading conversational engagement platform for marketing, commerce, and support automation. Gupshup’s automation solutions enable 45,000+ brands across India, Latin America, Europe, Southeast Asia, the Middle East, and the United States to deliver better customer experience, and increased revenue while saving costs. Citibank, AkzoNobel, Khan Academy, Unilever, MPL, Netflix, Flipkart, and Ola are a few of its leading clients. With a single messaging API for 30+ channels across voice, text, and chat, the conversational engagement platform powers over 10 billion messages per month. Valued at $1.4 bn, the company has marquee investors such as Tiger Global, Fidelity Management and Research Co. LLC, and others on its cap table. For more details, please visit: www.gupshup.io.