The smartphones that provide access to endless amounts of information also provide companies with an unparalleled opportunity to interact with their customers. However many of these companies are not positions to develop these types of applications. Calvin Carter has capitalized on this situation. In 2008 he founded Bottle Rocket and has taken his company to the forefront of creating digital experiences to "surprise and delight" both companies and their customers. From their first customer NPR to the likes of Disney, American Express, and Chick-fil-A, Bottle Rocket has created mobile and web applications for some of the most well known companies in the world. Their work has won them countless awards and even saw a nomination for an Emmy. Such success brought the attention of WPP, the world's largest advertising and media company, and Bottle Rocket was acquired in 2013. However, to this day Bottle Rocket continues to be led by Carter and operates as an autonomous company under his leadership.