Heroes are people you admire for their virtues, for being a certain way, or doing things usually in a specific way.

Failure is dealt with much better nowadays. It no longer carries (such) a stigma. As a result, a lot of methods for trying things fast are prevalent today.

In a growing number of products, the top-selling brand is “others” - the rest of the brands that come after the top ones, combined.

You may have heard of the “Concorde Fallacy.” It comes from when the French and British governments continued funding the Concorde airplane, even when it was already clear it will not be financially successful.

“Courage is grace under pressure.” — Ernest Hemingway

Before taking action, if you want to eliminate waste of time (and money) and simultaneously increase the rate and quality of your results, take a few minutes to answer the following questions.

To be able to form an opinion on the future of your idea, consider the following:

I once built a very successful business based merely on the idea of standing out by going against “best practices” in my market.

Did you ever wake up and wondered why, only to realize something was “missing”: a light that was turned off, some noise that ceased?