January 09, 2019

Haley Findlay – Woman of Influence

51 minutes

A consultant who helps small brands build, how her very early connections with social media players led to a successful business, and why with 100k followers within reach, and despite looking and acting like an influencer, she doesn’t see herself as one…

Haley Findlay, Travel Entrepreneur, Co-Founder at Exclusively Social, and Founder at Findlay Client Services, shares her story with George Manley (CEO & Co-Founder of SOULER) in the MouthMedia Network studios. Presented by SOULER.

In this story:

The narrow needs and wants of brands from influencers

How do you add impactful followers to your niche

Blending physical and digital influence

Her background in event planning and its impact on her current endeavours

The secret sauce to building your follower base

How she does not consider herself an influence but a woman of influence

Her custom men’s apparel business and her original dream of schooling in NY for fashion design

Her women’s empowerment initiatives and its root in her close group of friends

How the loneliness of entrepreneurship lead her to start Exclusively Social

Men vs Women, who’s easier to work FOR, who’s easier to work WITH

The major differences between Gen Y and Z, and how that will impact brands and influencers

How Gen Z is looking to connect with brands and each other in a collective manner

Gen Z’s desire to be a part of change

The rise of micro and nano influencers: a brand’s cautionary tale – what power do you have to control the message?

How and what is genuinely authentic?

Her use of her platform to uplift, empower and inspire

Shifting her niche away from travel and into business

Calling out Spencer at Super Charge

Leveraging personal contacts and personal social media to create unique opportunities

The Death of the Influencer?

...more

View all episodes

By SOULER INC.

1515 ratings

January 09, 2019

Haley Findlay – Woman of Influence

51 minutes

In this story:

The narrow needs and wants of brands from influencers

How do you add impactful followers to your niche

Blending physical and digital influence

Her background in event planning and its impact on her current endeavours

The secret sauce to building your follower base

How she does not consider herself an influence but a woman of influence

Her custom men’s apparel business and her original dream of schooling in NY for fashion design

Her women’s empowerment initiatives and its root in her close group of friends

How the loneliness of entrepreneurship lead her to start Exclusively Social

Men vs Women, who’s easier to work FOR, who’s easier to work WITH

The major differences between Gen Y and Z, and how that will impact brands and influencers

How Gen Z is looking to connect with brands and each other in a collective manner

Gen Z’s desire to be a part of change

The rise of micro and nano influencers: a brand’s cautionary tale – what power do you have to control the message?

How and what is genuinely authentic?

Her use of her platform to uplift, empower and inspire

Shifting her niche away from travel and into business

Calling out Spencer at Super Charge

Leveraging personal contacts and personal social media to create unique opportunities

The Death of the Influencer?

...more

Share Haley Findlay – Woman of Influence

Sign up to save your podcasts

Haley Findlay – Woman of Influence

Haley Findlay – Woman of Influence

More shows like SOULER Stories

American Fashion Podcast — exploring innovation and sustainability across the industry

Fashion Is Your Business - a retail technology podcast

Beauty Is Your Business - beautytech and beauty innovation

American Enough

Content Is Your Business

Grocery Is Your Business

Million Dollar Mind

Retail Is Your Business - retailtech and retail innovation

It's A Matter Of...

The One Thing - Customer Experience From the Top