In this episode, we discuss the new exhibition "Hallyu! The Korean Wave" at the Asian Art Museum of San Francisco, featuring Yoon-Jee Choi, the assistant curator of the Korean Art Department. Our conversation explores several questions, including where we should draw the line for what counts as "Hallyu" or "K-pop," whether K-pop is inherently linked to capitalism, and who the target audience is for an exhibit like this.

The exhibition features approximately 250 objects—costumes, props, photographs, videos, pop culture ephemera, and contemporary works—providing an immersive and multisensory journey through a fascinating history, and a celebration of a vibrant creative force that bridges cultural, societal, and linguistic divides and continues to reach new heights today.

Visit the Asian Art Museum website to learn more about the exhibition and book tickets:https://exhibitions.asianart.org/exhibitions/hallyu-the-korean-wave/

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