HALO Talks: Elevating Wellness

Maura Vella started her journey in the corporate world, quickly climbing the ladder and achieving financial success by the age of 24 in tech sales. However, she realized that despite the impressive paycheck, she lacked a sense of purpose and excitement. This led her to embark on a different path, one centered around her newfound passion for yoga.

She eagerly attended classes every day, and it became the focal point of her daily routine. Fueled by this passion, she made the rather large decision to leave her lucrative job and pursued her dream of teaching yoga and getting into the business side of the HALO sector. (Health, Active Lifestyle, Outdoors.) She ventured into this new chapter of her life, eager to share the benefits of yoga with others while building a thriving community for like-minded individuals.

She states, "By the time I was 24, I was making six figures, which was amazing. But then had this epiphany that it wasn't purpose driven. I wasn't really excited about what I was doing even though I was making a lot of money."

Some key moments:

• Open-mindedness, confidence, learning, and success in business.
• Created third successful yoga studio in addition to instituting systems and procedures for the growing brand.
• Custom memberships created to fit individual needs.
• Exploring gyms as a potential partners.
• Survey clients about their goals and preferences.
• Seeking open, willing learner for collaborative work.
• "Do the best with what you know."

A few key takeaways:

1. Building a strong community and employing high-quality instructors can help a business stand out in a competitive industry.
2. Customizing memberships based on individual goals, lifestyle, and budget can be an effective strategy to cater to a diverse range of customers.
3. The fitness industry may evolve towards curated programs within specific brands, where individuals stay within the brand's umbrella and follow a prescribed workout regimen. This concept could potentially offer a more tailored fitness experience.
4. Recovery is an important aspect of fitness that should not be overlooked by health clubs. By offering recovery products and services, clubs can prevent their members from seeking specialized recovery centers.

Click to download transcript.

Resources:

Maura Vella: https://www.linkedin.com/in/mauravella/ Cultivate Advisors: https://cultivateadvisors.com/our-advisors/maura-vella/ Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com

Connect With Us:

Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks Twitter: https://twitter.com/thehaloadvisors LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com

Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.

Chuck Goetschel is the CEO and Co-Founder of Rallio, and a respected figure in the franchising community, known for his strong belief and track record in building and maintaining positive relationships between franchisors and franchisees. With a focus on empowering and supporting franchisees while utilizing the strength of the brand, his mission is to ensure a harmonious and successful partnership between the two.

He shares his expertise in solving problems and creating technology for local business management and touches on the frustrations between franchisors and franchisees, shedding light on his innovative solutions that bridge communication gaps and empower brands. From AI in marketing to hiring passionate individuals, this episode is packed with invaluable insights on leveraging technology and building successful businesses. Listen now to hear how Chuck and Pete navigate the complexities of the industry and inspire listeners to make a positive impact in the world.

Regarding AI in Rallio, Chuck says, "What if we had an AI that learned your voice, learned your brand, learned everything about you, learned what your target is, your message, what what you're trying to achieve, and it literally wrote the content! . . . That engine is now a V12 and it's amazing what it can do."

Some key moments:

• Franchisees benefit from collective marketing efforts.
• Reflect on motivations and personal experiences to create a product.
• Social media dilemma leads to AI solution.
• Rallio's proprietary LLM model.
• Success is making a difference in lives.

A few key takeaways:

1. Bridging the gap between franchisors and franchisees: Chuck discusses frustrations in the relationship between the two, emphasizing the need to speed up communication and approval processes. His technology empowers franchisees while utilizing the brand's power.
2. The role of AI in marketing: The conversation delves into the significance of AI in marketing, emphasizing the need for genuine intelligence before AI and the importance of understanding customer motivations and personalizing interactions.
3. Creating personalized content with AI: Chuck explains how they use AI to create hyperlocal, tailored content for individual brands, utilizing employee-uploaded photos and videos, transcribing CEO messages, and creating aligned brand messages.

Click here to download transcript.

Resources:

Chuck Goetschel: https://www.linkedin.com/in/chuckgoetschel Rallio: https://www.rallio.com/ Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com

Connect With Us:

Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks Twitter: https://twitter.com/thehaloadvisors LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com

Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.

Pete Moore, Founder & Managing Partner of Integrity Square recounts a conversation he may or may not have had at one point or another in his investment banking career. These types of discussions may or may not also take place daily in investment banks and M&A firms everywhere.

As he's often fond of saying, "Finance is basic math. It's not hard, but the people in the sector love to make it sound hard." That's one of the (many!) reasons you need a firm like Integrity Square if you're ever going to do a buy or sell side deal. There's an entire section on our HALO Talks site called "Finance 101" where Pete breaks it all down in hilarious 2-3 minute riffs. Enjoy!

On our Integrity Square site, we've also created a glossary of terms translating 'finance speak' to real English. Links in resource section below. Here's a few examples:

• "Window of Opportunity" = If the company doesn't get money by Friday, the company is dead.
• "Upgrading The Management Team" = Fired the CEO and entire management team because of poor performance.
• "Niche Strategy" = Market opportunity is so small, we are embarrassed to quantify.
• "Disproportionate Distribution to Investor Base" = Stealing from company.

Resources:

Pete Moore: https://www.linkedin.com/in/peteymo/ Integrity Square: https://www.integritysq.com Integrity Square Glossary: https://www.integritysq.com/glossary-quotes/ HALO Talks: http://www.halotalks.com HALO Talks Finance 101: https://www.halotalks.com/category/finance-101/

Connect With Us:

Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks Twitter: https://twitter.com/thehaloadvisors LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com

Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.

Amy Bantham began her career in the late nineties as a group exercise instructor, a role she quickly fell in love with. While working in management consulting, she realized that it was teaching group exercise during her lunch hour that truly brought her joy and drive. This eventually led her to begin working with the main industry trade group, IHRSA (International Health, Racquet & Sports Association) for over a decade where she focused on advocacy, health promotion, and health policy.

During her tenure, she played a crucial role in establishing the IHRSA Foundation, which allowed her to further her passion for expanding access to physical activity opportunities. This sparked her desire to pursue a Doctor of Public Health degree, a journey that took three years. Through her impressive career and educational background, Amy has become a dedicated advocate for promoting physical activity and improving public health.

About the Daily Mile initiative, she states, "This was an elementary school, in-school physical activity intervention. I did focus groups for them where I talked with 50 administrators, teachers, parents, and community advocates and really tried to understand what were their pain points . . .what did the kids need? What did the teachers need? And how the Daily Mile as a program might be able to help teachers teach and kids learn more about the role that physical activity played there."

Some key moments:

• Passion for fitness leads to advocacy work.
• Consider community impact.
• Evaluate program, understand barriers, improve health outcomes.
• Field trips to local health clubs for kids?
• Specialists can register with schools for training.

A few key takeaways:

1. Amy's focus is on expanding access to physical activity opportunities and creating a "movement of movement."
2. She believes in partnering with organizations and individuals who align with her mission of helping people live healthier and more active lives.
3. Works with organizations that focus on various age groups, from elementary schools to older adults, and values innovation in the field.
4. Assistance in reframing programming: Amy and her team provide support and resources for individuals who want to reframe their programming and schedules. They help with outdoor workouts in parks and provide guidance, conviction, and resources for those who want to make positive changes in their communities.

Click here to download transcript.

Resources:

Amy Bantham: https://www.linkedin.com/in/amybantham/ Move to Live More: https://www.movetolivemore.com/ IHRSA: https://www.ihrsa.org The Daily Mile: https://www.thedailymile.us/ Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com

Connect With Us:

Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks Twitter: https://twitter.com/thehaloadvisors LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com

Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.

Bill Davis is an extremely dedicated individual who has witnessed the tremendous transformation and maturity of the HALO (Health, Active Lifestyle, Outdoors) space over the past few years. Despite the anxiety and uncertainty brought about by the pandemic, Bill has been impressed by the sustained growth and expansion of both membership and brands within the industry. With a keen understanding that fitness and wellness are top priorities for many, he recognizes the critical importance the brick and mortar experience plays in achieving overall well being. At ABC, Bill and his team have used the many challenges of the pandemic as an opportunity to embrace new technologies and continue to innovate. Davis aims to continue to contribute to the positive development of the industry, even in small ways.

On the power of personalization he states, "I think the technology is there. It's helping club operators understand how they can more effectively seamlessly leverage it to garner better, more curated, more personalized insights about their members. To me, that is the greatest opportunity that we have as an industry . . . going forward with a member-first mindset is only going to yield benefits for all that are in that proverbial food chain."

Some key moments:

• Fitness and wellness thriving, technology promoting integrity.
• New rebrand promises enhanced insights for customers.
• Member-first mindset, personalized insights yield substantial industry benefit.
• Rebranding twice to continue to redefine mission and values.
• IHRSA team credited for broadening fitness industry.

A few key takeaways:

1. ABC's commitment to client service and success: ABC's dedication to client service and success is a foundational element of their heritage and ongoing growth.
2. Meeting the demands of diversified customers: ABC now supports a range of club operators, from the smallest to the largest, and caters to their specific needs at different stages of their respective journeys.
3. Focus on fitness: While expanding to other industries may be more interesting to investors, ABC is committed to continuing to go deep in the fitness space. They believe that the industry is already large enough to achieve sufficient scale and growth without looking beyond it.
4. Strategic acquisitions and integration: Davis touches on the challenges and importance of successfully integrating acquired companies and making employees feel valued and part of something bigger. ABC strives to replicate successful integration strategies, communicate upfront about the acquisition process, and ensure a cultural fit.

Click here to download transcript.

Resources:

ABC Fitness: http://www.abcfitness.com Bill Davis: https://www.linkedin.com/in/bill-davis-a458936b/ Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com

Connect With Us:

Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks Twitter: https://twitter.com/thehaloadvisors LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com

Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.

Wade Norris is a former researcher at Google AI, where he had the fortune of transitioning into the AI space just as it was gaining momentum. His expertise lies specifically in helping computers understand photos, videos, and the surrounding world. Wade had an amazing journey there, starting with a team of only 10 and witnessing its rapid growth to 140 researchers. During his tenure, he contributed to the development of several impressive products. Eventually, he seized the opportunity to explore starting something new and making more of an impact.

Wade recognized the tremendous opportunity in addressing the role of diet and nutrition. Armed with his passion and his impressive expertise, he started building Snap Calorie, a game-changing solution that leverages computer vision to help track and analyze nutritional information and portion sizes. If you're curious about the intersection of technology, nutrition, and personal health, this episode is a must-listen!

Regaring AI and LIDAR (light detecting and ranging) tech for food portions: "We use Deep Nets and AI to understand the types of food . . . and we can see the breakdown. . . Anything that a nutritionist could see, the AI network can see and try to make an educated guess. When it comes to the portion size, that's done with the LIDAR."

Some key moments:

• Finding meaningful impact through research and analysis.
• Startup advantage: Nimble, quick decision-making, imperfect products.
• 53% error in portion size estimation
• Nutrition lables are allowed by law to have a 20% margin of error
• Tracking alone isn't enough; need to be more prescriptive.
• Visual data becomes ingredients; good and bad.
• Debate on accessibility vs. credibility of ChatGPT.

A few key takeaways:

• The focus on diet and nutrition: Wade Norris decided to dedicate his life to snapping calories and changing the way people look at their food. He conducted research on the top 10 causes of death in the United States and realized that diet and nutrition played a significant role.
• He wanted to create something that would have a meaningful impact and help people.
• The decision to start a startup: Wade mentioned that while working at Google was a great opportunity, being part of a small startup allowed for more agility and the ability to take bigger risks.
• Startups can launch products that may not be perfect, but that's okay because they have the advantage of being nimble and making quick decisions.
• Timing and technology: Wade acknowledged the importance of timing and technology when starting a company. He mentioned that in the past, the infrastructure and distribution of data may not have been ready for certain startups to succeed.
• With advancements in technology, such as smartphones and LIDAR, the pieces of the puzzle are now in place for him to commercialize his idea effectively.

Click here to download transcript.

Resources:

Wade Norris: https://www.linkedin.com/in/wadenorris/ Snap Calorie: https://www.snapcalorie.com/ Casey Neistat video: https://www.youtube.com/watch?v=hE2lna5Wxuo Prospect Wizard: http://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.com HigherDose: http://www.higherdose.com

Connect With Us:

Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks Twitter: https://twitter.com/thehaloadvisors LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com

Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.

Chris Mirabile's passion for health started young. At 12, he stumbled on to a copy of Men's Health magazine, which inspired him to take care of his body through exercise and what he believed was a healthy diet. Health became an integral part of his life until everything changed when he was 15. While on a school trip in New York City, Chris unexpectedly had a seizure caused by an undetected, golf ball-sized brain tumor that had been growing for years. This medical emergency necessitated immediate surgery and completely upended his life. It forced him to reevaluate his understanding of health, realizing that true well-being goes beyond just physical appearance and athletic abilities. It also ignited a new-found curiosity about the biological aspects of health and set him on a new path.

Regarding biological age and chronological age he states, "Biological age and chronological age are two different things . . . biological age is essentially how old you are biologically, which is correlated with your risk of mortality, your risk of morbidity, or chronic illness, It's basically also how how physically and mentally capable you are."

Some key moments:

• Started fascinated with fitness. Undiagnosed brain mass reveals true health.
• Initially created a company called the Hotlist for transparency on city events.
• Failed business led to self-reflection and insecurity.
• Quickly realized timing is crucial for new ventures, and was taught how to 'learn to fail."
• Aging can be reversed in animals. Controversial in humans. Biological causes of aging include mitochondrial dysfunction, cellular senescence, DNA damage, and more.
• Using NOVOS Core, 73% of people reduced their biological aging.
• Tons of free info, quizzes & tools are available on their site as a public service corporation.

A few key takeaways:

1. Chris's personal experience with a health scare at a young age greatly influenced his passion for health and wellness. This experience led him to become an entrepreneur and make a positive impact on people's lives.
2. Before starting NOVOS, Chris had an early stage company in the social networking industry called Hot List. The aim was to bring back exclusivity to college students and promote real-life social interactions.
3. His background in programming and early job experience in the tech industry inspired him to pursue entrepreneurship. He saw the potential for using technology to improve people's lives and create business opportunities.
4. The idea for Hot List came from the realization that in a city like New York, a simple decision to turn left or right could greatly impact one's social experiences. Hot List aimed to provide transparency and detailed information about events and venues, helping people make informed choices about where to socialize.
5. Choosing the right business partners is crucial in an entrepreneurial venture. Trust and complementary skills are essential factors to consider when forming a team. In Chris's case, he teamed up with friends from school who shared his vision and were willing to commit to the business full-time.

Click here to download transcript.

Resources:

Chris Mirabile: https://www.linkedin.com/in/chrismirabile/ NOVOS: https://novoslabs.com/ NOVOS longevity quiz: https://novoslabs.com/age-test/ Longevity blog: https://novoslabs.com/live-longer-slow-aging-life-extension-blog/

Connect With Us:

Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks Twitter: https://twitter.com/thehaloadvisors LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com

Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.

Jake Thomas began his career in the fitness industry immediately after college. With a background in athletic training and a strong passion for working with kids and training athletes, he joined Forward Fitness and Parisi Speed School. Here he tells the story of how he went from Fitness Manager to proud Owner! After gaining valuable experience, he moved on to MVP Sports Clubs in Michigan, where he spent five years overseeing sports performance programs within the clubs. Wanting to return home, he found Razor Sharp Fitness and joined as the fitness director in 2013. Within a year, he was promoted to the role of General Manager, which he held for eight and a half successful years.

He takes us through his journey of inquiring about the future plans of the business owners and their gradual inclination towards selling the building and the business. It's a great story of curiosity, candid conversations, and unexpected opportunities. There's also an important takeaway regarding the involvement of Jacob in lease agreement negotiations, where he had the chance to understand the impact on profitability and manage the business effectively. He also strongly highlights the importance of seeking professional advice and hiring a lawyer to navigate unfamiliar territory.

Jacob's story provides tons of valuable advice (and should be required listening!) for anyone thinking about striking out on their own.

On having the owners "open up the books" he states, "After about 5 or 6 years, they really opened the books to me. We had year end discussions of what that looked like, but it really was the stepping stone in regards to . . . building the trust between us. It was probably the number one starting point for me to make the negotiations go much smoother."

Some key moments:

• Lease discussions informed by inside information; hired lawyer to understand lease terms.
• Attitude, honesty, dedication, great questions asked.
• Hired CPA, discussed acquisition numbers with owners.
• Improved trust and decision-making with owners.
• Club owner empowers team to grow people.
• Let go of personal feelings in decisions.

A few key takeaways:

1. Jacob recounts his conversation with the owners of Razor Sharp Fitness about their future plans and the potential sale of the building and business. He expresses his initial hesitation about becoming an owner but shows interest in understanding the process.
2. Pete raises a question about the involvement of Jacob in lease agreement discussions and potential changes to maximize the value of the real estate.
3. Jacob mentions his awareness of other lease agreements in the building and his need to hire a lawyer (as well as bring on a new CPA) to understand the new lease agreement.

Click here to download transcript.

Resources:

Razor Sharp Fitness: https://www.razorsharpfit.com/ REX Roundtables: https://www.rexroundtables.com Jacob Thomas: https://www.linkedin.com/in/jacob-thomas-86b50049/ Eddie Tock: https://www.linkedin.com/in/eddietock/

Connect With Us:

Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks Twitter: https://twitter.com/thehaloadvisors LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com

Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.

Jane Curth is a passionate individual who has made a significant impact in the field of education and personal training. With a background as a professor in kinesiology, she specialized in online education and was recognized as a finalist for a state award for excellence in online teaching.

It was during her teaching career that she identified a pain point in the industry and decided to take action. Jane's idea was to create a personal training course at the college level, allowing students to earn college credit while also providing them with a potential part-time job opportunity that offered a decent hourly wage. However, she faced numerous obstacles in getting the course approved, enduring months of red tape.

Realizing that she needed to regain her personal training certification in order to teach the course effectively, Jane dedicated herself to retaking the exam. This experience further fueled her determination to address the pain point she had identified earlier. As a result, she founded FitFixNow, a company aimed at revolutionizing the personal training industry. With her expertise in education and personal training, she seeks to bridge the gap between academic knowledge and practical application, providing students and professionals with comprehensive and accessible training programs.

On the ever increasing need for education for the senior community, Curth states, "Given my background in education and being a former professor, we were contacted by Strong Over 50 to be their education provider, to create the courses, to get them on our learning management system, and to work together with them to continue to create courses. And we found out at IHRSA that there were several companies that were interested in having continuing education linked with their product."

Some key moments:

• Her journey led to FitFixNow. A pain point was identified.
• Increased desire for expanding options in fitness.
• "Progress in healthcare towards prevention and cost-effectiveness?"
• What matters to your peer group when exercising?

A few key takeaways:

1: Jane Curth, a veteran in the industry, discusses her journey from being a professor of kinesiology to starting FitFixNow, an online continuing education platform for fitness professionals.

2: FitFixNow aims to make continuing education for fit pros affordable, convenient, and of high quality. They offer courses in various specialty areas such as behavior change and working with special populations.

3: Jane also highlights the importance of personal trainers expanding their skill sets and certifications to offer a wider range of services. She believes that specialized certifications, such as in nutrition or working with specific populations like Parkinson's, can greatly enhance a trainer's value and impact.

4: SilverSneakers, a program with over 18 million members, is discussed as an ancillary revenue source for health clubs and a way to reach a population that may not traditionally purchase a gym membership. Jane mentions her involvement as a SilverSneakers model and the positive impact the program has on seniors' health and well-being.

Click here to download transcript.

Resources:

Jane Curth: https://www.linkedin.com/in/janecurth/ Fit Fix Now: https://www.fitfixnow.com/ Strong Over 50: https://strongover50.com/ Silver Sneakers: https://tools.silversneakers.com/

Connect With Us:

Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks Twitter: https://twitter.com/thehaloadvisors LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com

Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.

Charles Seltzer and his Co-Founder Brendan Doney shared a passion for team sports since childhood. From hockey, basketball, and soccer to football, lacrosse, and more . . . their lives revolved around sports. However, their competitive sports journey ended after high school, and college only offered the chance to play intramural. After graduating, both found it heard to find a reliable team to play on. They joined different leagues but often missed games and weren't particularly thrilled with their teams. Frustrated, they made the difficult decision to give up on sports altogether.

Eventually, they decided there was a business opportunity and formed a unique basketball-inspired social club called Crosscourt. Charles shares how they aim to make team sports as accessible and seamless as other fitness experiences. From pickup sessions to a membership-based community, Crosscourt offers a holistic approach to reigniting people's passion for team sports and the sense of connection it brings.

On the benefits of team sports, Charles states, "Some of my best friends are the people I played with growing up. The discipline that you learn from playing team sports, the best life lessons are learned through that . . . our vision was always something like an Equinox high-end experience combined with a Soho House feel for the community aspect."

Some key moments:

• Starting Crosscourt: Seamless team sports experience.
• Renting gyms, experimenting, creating unique fitness experience.
• Adults-only community building space with sports lounge.
• Fun games with cash rewards and benefits.
• Long distances hinder retention for club members.
• Looking to open new location in SoCal, raising $1.5M.

A few key takeaways:

1. Crosscourt offers a seamless and organized experience for playing team sports, specifically basketball. They provide one-hour pickup-inspired sessions with a maximum of 15 players per session. The sessions are designed to be efficient and enjoyable, eliminating many of the frustrations associated with pickup basketball.
2. Crosscourt also operates as a membership-based social club. They offer "office hours" where members can work, connect with others, and use their facilities. The club organizes community activities such as movie nights, sports events, and tournaments to foster a sense of camaraderie.
3. The goal is to reignite people's passion for team sports and provide the same positive experiences and life lessons that were learned through playing sports as kids.

Resources:

• Charles Seltzer: https://www.linkedin.com/in/charles-seltzer-6a548166/
• Brendan Doney: https://www.linkedin.com/in/brendan-doney-58a84398/
• Cross Court: https://www.cross-court.com

Click here to download transcript.

Connect With Us:

Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks Twitter: https://twitter.com/thehaloadvisors LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com

Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.