HALO Talks: Elevating Wellness

Live from the floor of the March 2023 IHRSA Trade Show in San Diego, host Pete Moore interviews long time friend and serial entrepreneur, Chris Place, Founder and CEO of RINGO.

Chris got inspired to create his incredibly innovative product by a gathering of friends in the Florida Keys. During their reunion, they struggled to capture a group photo on a small boat while trying to lean the phone up against their water bottle. (Can you relate?!) This sparked an idea – why not create a water bottle that could also hold a phone very securely?

Chris and team started sketching and soon recognized the multitude of uses the product has for those who don't want to lug around a tripod (many of which are now not permitted in gyms anyway!) The response has been overwhelmingly positive, they have secured design patents, and are currently awaiting a utility patent. Chris's product not only solves a common problem but is also "over engineered" with meticulous attention to detail, making it difficult to replicate. The company is completely self funded and, having gone through this previously, Place states, "In this early stage, 'sales solves everything' is the motto. If you just don't sell, everything stops. If the moment you stop getting that revenue in, you're looking at your employees and thinking, 'Oh, someone's going to have to go here' and nobody wants that."

Some key moments:

• Water bottle turns into portable phone tripod.
• Surprising interest in corporate promotional collaboration opportunities.
• Outsourcing, low labor, focus on marketing.
• Embracing vulnerability leads to personal growth.
• T-shirts, water bottles spur brand loyalty.

A few key takeaways:

1. Chris is a serial entrepreneur in the consumer products industry. His previous venture, a lunchbox company called Prep'd, achieved $5 million in sales in its first year.
2. Chris has now developed a water bottle called Ringo which also functions as a tripod for your phone. It's designed with durability and functionality in mind, using high-quality materials that are "over engineered" according to Place.
3. The idea came from the frustrating experience of trying to take a group photo on a boat and struggling to prop up the phone with a water bottle. The goal was to create a versatile and reliable product for those who want to take photos without carrying a tripod.

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Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.

Live from the floor of the March 2023 IHRSA Trade Show in San Diego, host Pete Moore welcome the powerhouse Mother/Daughter team of Nikki Warren and Coral Warren from KaiaFit

Nikki and Koral are two, super passionate individuals who began their journey in gymnastics. While watching children at gymnastics facilities, they realized the joy and love that came from being active and connected with their bodies. However, they also noticed that many mothers on the sidelines had lost their enthusiasm for fitness and the feeling of "being alive."

This sparked a calling to help both children and women find their passion for physical activity and vibrant living. As experienced coaches, Nikki and Koral recognized that their ability to positively impact children relied on first supporting women. They understood that by empowering women, they could create stronger communities and ultimately benefit the children they worked with. With this in mind, they embarked on a mission to not only coach fitness but to delve into various aspects such as nutrition, movement, and mobility.

They aimed to help women discover what would make their bodies thrive and bring them happiness and from this, KaiaFit was born. Through their unique approach and dedication to individual success, Nikki and Koral have built a reputation for their ability to guide women towards a healthier and more fulfilling lifestyle.

"Sure, we have 25 locations, but each location is building a strong community. The people that are part of it are out in the community, building a healthier community, building better children, and building stronger families," states Koral.

Some key moments:

• Helping children by empowering women through fitness.
• The Founders' passion for gymnastics leads to success.
• Gymnastics, obstacle courses, rock climbing - existing traffic, repurpose space.
• Limited memberships generate more revenue per visit.
• Franchisors responsible for success of franchisees.
• Excited team ready to conquer the world!

A few key takeaways:

1. Guiding towards success: The Warren's believes in saying yes, but also guiding people towards the right path for success, even if it means not immediately opening a franchise. They offer coaching and community support as alternative ways to be involved in their business.
2. Balancing community and profit: Initially, the focus was on building a strong community rather than making money, but the importance of being business-minded and financially savvy quickly became apparent. Now, growth and income for franchisees are prioritized, which may mean saying no more often to set people up for success.
3. Creating value and optimizing time: By potentially collaborating with existing facilities, they can tap into strong foot traffic and provide parents with an opportunity to dedicate time to themselves instead of just being spectators.
4. Franchising vs. licensing: Pete, Nikki and Coral touch on the differences between franchising and licensing, highlighting the critical responsibility of the franchisor to support and guide the franchisees. Franchisees rely on the franchisor for their profit and loss guidance, while licensing involves less support and more responsibility on the licensee.
5. Balancing short-term and long-term goals: While the team is interested in empowering people and allowing them to use their brand, they also consider long-term implications and the fit of partnerships.

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Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.

Live from the floor of the March 2023 IHRSA Trade Show in San Diego, host Pete Moore welcomes back (for the third time!) the team of Austin Cohen and Justin Turetsky.

FlexIt's mission is to empower everyone with flexible Interconnected Health experiences, including Virtual Personal Training, Virtual Nutrition, and Virtual Physical Therapy – Wherever, Whenever®. The platform is the ultimate tool for motivation and accountability, helping users reach their health and wellness goals through live, 1-on-1, private sessions with elite fitness and wellness professionals and custom features designed and optimized for training. Each client's program is customized based on their needs, lifestyle, and goals and delivered on a proprietary platform designed and optimized for wellness experiences.

During the pandemic, the team successfully brought clubs and trainers to a virtual marketplace, connecting consumers with fitness experts and incorporating club brands. As things progressed and the pandemic started to fade, they also recognized the need for preventive health services in the growing field of Telehealth. They saw there was a chance to bridge the gap between consumers who don't necessarily need a doctor but want convenient access to fitness and wellness experts.

"I think for us, at our core, we've always tried to have a consistent revenue generating model that is built on good business practices and be able to cut back some of our spend, which was focused on growth and marketing," states Cohen. They offer a wide range of fitness pillars, including high-intensity training, boxing, strength training, and physical therapy. The platform even provides access to doctors of physical therapy for specialized care, such as pre and postnatal training or injury recovery.

FlexIt has also been recognized and awarded by prominent industry publications including Men's Health, Runner's World, and U.S. News & World Report, and was named a "Most Innovative Product of 2021" by Innovation & Tech Today.

Some key moments:

[00:03:58] Digitizing live two-way fitness experiences for all.

[00:08:03] Industry evolving, not pivoting or changing.

[00:11:17] Entrepreneurial question: different pulse, confluence, coexistence.

[00:14:12] Challenging times for business leaders, uncertain future.

[00:17:15] Synchronous communication leads to personalization and immersion.

A few key takeaways:

1. FlexIt has transitioned from focusing solely on virtual personal training to embracing interconnected health. They offer four core pillars of nutrition, physical therapy, low-impact wellness, and fitness training, spanning 28 modalities.
2. The company has developed its own proprietary technology that optimizes the online personal training experience. Trainers can interact with clients as if they were physically in the same space, using features like pre-recorded videos, drawing on the screen, and sending workout plans.
3. They draw inspiration from the telehealth industry, where virtual consultations have become more common. They aim to fill the void for preventive health services, providing convenient access for individuals who don't necessarily need a doctor but still want expert guidance in their fitness and wellness journey.
4. Their technology is applicable in both B2B (business-to-business) and B2C (business-to-consumer) contexts. Their tech is appropriate for use on corporate wellness platforms as well as their direct-to-consumer platform.
5. FlexIt's ability to adapt their business model as the market evolves is highlighted. They used a methodical approach to educate their clients on the changes and benefits that come with their evolving services.

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Please go to http://bit.ly/haloacademylive and fill in our 2-question survey. Whether we go ahead with this iniitiative will depend solely on the survey responses we receive, so if you're at all interested in this. . .please do us that favor. It'll take 30 seconds or less.

With appreciation, Pete Moore-Managing Partner & Founder, Integrity Square David Ganulin-Chief Marketing Officer, Integrity Square & HALO Talks Executive Producer

Joining us on this episode of HALO Talks are a cast of veteran actors and incredibly talented individuals who have combined their love for performing, writing, and a newfound passion for pickleball to create something truly special: Pickleball is Life-Dill With It! Watch the hilarious trailer here! Today's guests include Carol Ann Demarco, Susan Gallagher, Catherine Curtin, and Leigh Anne West.

When the COVID-19 pandemic struck, Carol Ann and Leigh Anne found themselves brainstorming ideas for a comedy project. Drawing from their experiences in New York Theatre and indie short films, they came up with the concept of a mockumentary that serves as a bit of a "love letter" to Cape May, the quirky and eccentric characters they encountered in the world of pickleball, and the sport itself.

Despite initial resistance as a former tennis player, Leigh Anne embraced the project wholeheartedly. She and Carol met every Friday to develop the characters and scenarios, created a pilot, and with the addition of powerhouses Catherine and Susan to the team, their project began to really take off.

The pilot, however, is not just about the sport itself. It also serves as a platform to showcase talented actresses, and challenges stereotypes of 'older' women. What started as a personal diary of sorts soon transformed into this hilarious pilot that anyone who has ever picked up a pickleball racquet could relate to in some way. The group also discusses the public's hunger for content and the growing popularity of pickleball as a sport, making this the perfect opportunity to bring "Pickleball Is Life" to the masses. They also touch on the current writer's strike (still happening as of August 2023) which opens doors for production and shooting, highlighting the advantage of having content ready to go once the strike ends.

"We have content that [the networks] can have now . . . instead of 'you need to make your content,' which will take 6 months. We have content that you could have right now and it's really funny, and it is the most popular thing going in the world right now," states Curtin.

Some key moments:

[00:01:23] Pickleball enthusiasts combine passion for acting.

[00:04:58] New York theater duo creates pickleball mockumentary.

[00:11:57] Agent received email. Offer to play pickleball. Excited to work with familiar faces. Grateful for opportunity and fun experience.

[00:17:07] Proof of concept TV pilot seeks fan base and investors for full season.

[00:18:45] Age of actors not the issue, public's interest is. Pickleball trend creates content opportunity. Writer's strike will create demand for content.

[00:24:15] Mental health and community through fitness.

A few key takeaways:

1. Pickleball has gained tremendous popularity, especially during the COVID-19 pandemic, providing a sense of community and connection for players of all ages.
2. The TV pilot "Pickleball is Life: Dill With It!" was created as a love letter to Cape May and the pickleball community, showcasing talented actresses Leigh Anne West, Carol Anne Demarco, Susan Gallagher, and Catherine Curtin.
3. The project evolved from brainstorming a comedy about experiences in New York Theatre and indie short film into a mockumentary-style TV pilot, inspired by movies like "Best in Show."
4. The group emphasizes the importance of creating content on the subject of pickleball, as there is public hunger for it and the popularity of the sport provides an opportunity for unique storytelling.
5. Pickleball is seen as a democratic and inclusive sport, bringing people together regardless of skill level and providing an outlet for fun and teamwork.

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Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.

Russ Meneve, an entrepreneur and inventor, experienced a life-changing event when he suffered a severe injury from a free weight bar a few years ago. It left him with a torn shoulder, requiring surgery and a grueling year-plus recovery period. Throughout this challenging journey, Russ realized there was a notable lack of safety measures available in the market to prevent such accidents.

He embarked on a mission to create something that could prevent injuries during free weight lifts. After months of experimentation and development, he and his team successfully invented an absolute game-changer. This innovative device features a laser that runs across the bar, allowing users to let go at any point during a lift. Upon release, the device promptly stops the bar from moving further. The versatility of the product enables it to be easily attached to existing racks and machines in any gym without the need for additional equipment purchases.

Russ's journey from successful stand up comedian, to injury, to recovery, to entrepreneur showcases his resilience and determination. His dedication to ensuring the safety of others and his relentless pursuit of a solution has brought about an incredible invention that has the potential to revolutionize the fitness industry.

If you're a gym owner, you absolutely need to reach out to Russ today at his LinkedIn page to learn more.

Some key moments:

[00:05:53] Enormous market for gym equipment with recurring fees.

[00:08:18] Gym accidents and injuries, bar safety solution.

[00:10:56] Initial design, iterations, and lifter feedback.

[00:16:40] Investors, rolling cap raise, reaching full amount.

[00:19:49] Inexperienced, but positive, successful entrepreneur's journey.

[00:21:55] Funding brings potential for 50+ gym units.

[00:24:29] Commercial release and safety.

A few key takeaways:

1. Safety is paramount in the HALO space. Russ emphasizes the importance of prioritizing safety in gyms and fitness centers. He gives details on his innovative device and how it can prevent accidents and injuries, highlighting the need for gyms to consider implementing such technologies.
2. Building a successful business requires funding . . . and it's not easy! In many cases, it may be necessary if you can't bootstrap. Russ relays his own approach to raising funds and emphasizes the importance of having sufficient capital to ensure the successful development and completion of your project.
3. Experience is not always a prerequisite for success. As a former, successful stand up comic, Russ is new to the space, but he believes his lack of experience actually worked in his favor. Not coming in with preconceived notions or established norms allowed him to think innovatively and develop a product that filled a gap in the market.
4. Perseverance is key. Cliche as it may sound, it really is all about learning from the entrepreneurial journey. There are certainly tons of challenges and loneliness, but he encourages aspiring entrepreneurs to stay patient and maintain the right mindset.
5. Network. Building a network and establishing credibility is a must, and there are no short cuts. It's also critical to obtain case studies, and testimonials to demonstrate the effectiveness and legitimacy of the product.

Click here to download transcript.

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Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.

Live from the floor of the March 2023 IHRSA Trade Show in San Diego, host Pete Moore welcomes Laura Munkholm, President and Co-Founder at Walla.

Laura, seven months pregnant with her second child, was running her Yoga 6 location and facing a frustrating lack of insight into her teacher's performance. Determined to find a solution, she partnered with Doug Hecht to create a game-changing product in the face of fierce competition. Laura chats about her journey of identifying frustrations and building solutions from the root cause and shares invaluable lessons learned, the importance of connection and community in entrepreneurship, and the power of understanding diverse perceptions in design.

Regarding the importance of experience and understanding a vertical, she states, "When I looked at competitors, I saw a lot of companies that were either underfunded, undercapitalized, and who had experience but didn't understand what it was going to take to build a competing product. Or, I saw tech people who could raise some money but didn't actually understand the use cases of the industry."

Some key moments:

[00:01:42] Corporate sales career to yoga studio success.

[00:04:32] Yoga industry charges what it's worth.

[00:10:18] Running software company, feature requests, experience, version two, waiting for fixes, asking for sale, MINDBODY and class pass partnership, frustrations.

[00:14:43] "Prioritize feature set based on experience."

[00:19:57] Prioritize salespeople who understand industry and software.

[00:21:11] Successful conversions, exciting new studios, streamlined migration.

A few key takeaways:

1. Identifying a frustration or problem is crucial before starting a business or pursuing an idea. Solving genuine problems leads to valuable and successful products.
2. Building a quality product is essential in a competitive industry. Researching and understanding the industry's use cases is important to create a robust solution that meets customers' needs.
3. Prioritizing tasks and features is a critical skill for entrepreneurs. It can be helpful to partner with someone who excels in prioritization to ensure the business focuses on its core mission and goals.
4. Understanding and empathizing with the target audience is crucial for effective sales and marketing. Hiring salespeople who have experience in the industry and can speak the language of clients can help build trust and rapport with customers.
5. Diversity in design is important to ensure that products and user interfaces cater to different perspectives. Taking into account how different groups perceive colors, structures, and design can lead to more inclusive and user-friendly experiences.

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Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.

Live from the floor of the March 2023 IHRSA Trade Show in San Diego, host Pete Moore welcomes back Emre Ozgur, long time industry veteran and Founder of Safe Sweat. (See Emre's first HALO Talks chat here.)

Emre is the Co-Founder of Safe Sweat, a revolutionary fitness concept that was born out of the pandemic. After recognizing the challenges faced by individuals who felt intimidated by traditional gyms, Emre and his team embarked on a mission to create a safe and comfortable space for everyone. They developed Safe Sweat to cater to a demographic that had been underserved in the fitness industry by offering an environment that feels like exercising at home, but away from home. Emre's vision and determination have played a pivotal role in empowering people to overcome their fears of "going to the gym" and helping them to embrace a healthier lifestyle.

With regards to creating his space he states, "We felt that there was an underserved community that was going to the gyms. They left, then they tried to work out from home. We know it's very difficult to do that, so we said, what if we create a space where it feels like you're working out at home, but away from home? And that's were Safe Sweat came from."

Some key moments:

[00:02:09] Safe Sweat: Solving gym intimidation with convenience.

[00:04:55] Safe Sweat offers a private, customizable fitness experience.

[00:10:06] 400 members, 136 hours/day, 10-20% rent revenue.

[00:17:14] 5-star reviews on Google, social media advertising, dedicated home gyms, convenience, small target demographic proved wrong.

[00:21:26] Franchise offer includes website, training, conventions.

[00:23:45] Equipment, allergies, personalization, privacy, results.

A few key takeaways:

1. The importance of maximizing operating hours and understanding capacity to determine potential revenue for fitness studios.
2. The significance of providing a dedicated workout space to eliminate distractions and procrastination, leading to increased motivation for people to exercise.
3. The challenges faced by individuals who are severely overweight and the impact it has on their daily lives, emphasizing the need for prioritizing physical activity over things like social media consumption.
4. The creation of Safe Sweat as a premium boutique fitness studio aimed at providing a comfortable and inclusive environment for beginners and individuals who feel intimidated by traditional gyms.

Click here to download transcript.

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Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.

Live from the floor of the March 2023 IHRSA Trade Show in San Diego, host Pete Moore welcomes Carol Ann Chambers, Director of Workforce Innovation & Community Partnerships, Adjunct Professor at Lionel University.

Carol Ann has dedicated the past 15 years of her life to the HALO (Health, Active Lifestyle, Outdoor) space. Although she started as a volunteer coach without any certifications, her passion for fitness and health led her to establish her own nonprofit organization focused on kids' fitness. Working with new and young athletes, Carol realized her true calling was to be a positive and supportive influence in their lives, just as her high school cross country and track and field coaches had been for her.

Inspired by her coaches, Carol aspired to become a coach herself, with a specific focus on young athletes. She aimed to make a difference in the lives of these individuals, paying forward the same mentorship and guidance she had received.

Regarding the Importance of in-person mentorship she states, "You can teach all of that in a classroom, but you cannot replace that human interaction, and especially in this industry. You need to show people by doing you need to be with them, and you need to have that connection in person."

Carol Ann's organization, Lionel University, partners with fitness organizations to provide tailored educational pathways for staff at all levels. They focus on innovation and creating programs that meet the unique needs and desires of their students. With a team of experienced educators and accreditation experts, they ensure the content meets educational standards while handling the accreditation process. If you are in charge of education at your fitness facility, definitely reach out to Lionel and see what they can do for you.

Some key moments:

[00:02:33] Passion for fitness, coaching, and serving community.

[00:05:15] Lionel University promotes fitness education at all levels.

[00:07:43] Partnering with fitness organizations nationwide, mentorship focus.

[00:12:13] 30-year-old startup transitioning to Lionel University. Innovative, student-focused with specialized programs.

[00:13:26] Working with big names, becoming national academic partners, creating tailored programs for businesses.

[00:17:25] Accredited institution providing customizable curriculum and credit.

A few key takeaways:

1. Carol is the leader of a division at Lionel University that focuses on reaching students from underresourced communities in San Diego. Through a partnership with the San Diego Housing Commission's Leadership Academy, they have created a scholarship-based workforce program that trains students to become certified personal or fitness trainers, aiming to break the cycle of homelessness and promote overall health and fitness.
2. Education is a key component of Carol's work. They believe in the importance of continued education for coaches to improve retention and save businesses money. Their organization, Lionel University, offers education for fitness professionals, from certificate level to Master's of Science in exercise science. They are also partnering with fitness organizations to bring their initiatives to communities across the nation.
3. Carol emphasizes the ripple effect that a great coach and mentor can have on individuals and communities. They believe that starting with one athlete or person and building them up can lead to a positive impact on their immediate family, friends, community, gym, and beyond.
4. Lionel offers customized educational pathways for businesses and brands, tailoring programs for different models of operation. Their courses provide college credits that can be applied towards associate's or bachelor's degrees, and they handle the accreditation process, making it easier for clients to focus on their own needs.

Click here to download transcript.

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Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.

Live from the floor of the March 2023 IHRSA Trade Show in San Diego, host Pete Moore welcomes back Andrew Menter, CEO and Founder of Physmodo. (If you missed his first show, check it out here.) Physmodo uses computer vision to deliver a quick, objective, automated and easily repeatable movement assessment to quantify how your body moves. It's a must-have for any fitness facility that offers personal training!

Andrew and Pete chat about the latest advancements in software and how it can impact the fitness industry. From measuring flexibility to personalized training based on assessments, he delves into the importance of understanding musculoskeletal health for both trainers and clients.

"In today's world, we pay close attention to biometrics like our sleep patterns, heart rate variability, and resting heart rate. However, when it comes to musculoskeletal health, we often lack an efficient measurement tool. That's where our innovation comes in. We have developed a solution that allows personal trainers to assess their clients' mobility within 30 seconds. Imagine this scenario: You walk into the gym, and your lower body mobility isn't up to par. Instead of ignoring the issue, we can adapt your training session accordingly. It's all about personalized guidance and making sure every client's needs are met," states Menter.

Andrew goes beyond just fitness and discusses the importance of member engagement for health club and studio operators. He suggests strategies to keep members motivated and prevent them from leaving. Plus, he introduces the idea of a scoring system to track progress over time.

Some key moments:

[00:03:32] Podcast assessment measures mobility, stability, and posture.

[00:09:37] Scoring component measures flexibility; people want improvement.

[00:11:54] Hard to cancel your health club membership if you got results.

[00:13:58] Carnival game scoring like a progress chart.

[00:17:21] Partnered with BeaverFit for distribution.

A few key takeaways:

1. Movement Assessment: It's critial to look at mobility assessment and understand the importance it plays in injury prevention and overall physical health. Physmodo introduces an assessment method that measures mobility, stability, posture, and symmetry, allowing trainers to tailor workouts based on individual needs.

2. Personalization and Engagement: Menter emphasizes the importance of health club operators and personal trainers in creating an engaging and results-driven experience for their members. Personalization and sequencing of narrative and messaging are suggested as effective methods in retaining members and keeping them motivated.

3. Tracking Progress: The podcast raises the question of why more people don't regularly track their progress in terms of musculoskeletal health. He highlights the need for quick and efficient measurements in this area, potentially through the use of biometrics, similar to how other health metrics are tracked, and suggest that it could play a significant role in preventing future injuries.

Click here to download transcript.

Connect With Us:

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Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.