HALO Talks: Elevating Wellness

"You have to really learn how to manage yourself as an entrepreneur. . .nobody's coming to rescue you. It's consistency and persistence that makes the difference," states Deekron Krikorian, Founder of Sharp Body. Deekron founded RockitWave8 which later became MotionTraxx. . .still among the top 5 for running music on iTunes. They had over 100,000 steady subscribers and 1 million downloads in the first 10 months along with Cliff Bar, Gatorade, ASICS, Powerbar and others as sponsors. Pete and Deekron discuss how do you know when it's time to step back? Is it always necessary to exit? Listen now to this wide ranging discussion on all things entrepreneurial!

"We test where we know we can be true to ourselves. Where we don't test is to go trying to be everything to everybody else," states industry veteran Jay Wagnon. Jay owns Sky Fitness, 3 large clubs in Tulsa, Oklahoma. He later became an Area Developer for Orange Theory Fitness which he's since sold. This wide ranging conversation covers the pros and cons of becoming a franchisee versus building your own brand, the process of selling your business, the evolution of the industry, how he kept competitors at bay, and more!

Dr. Paulvin's practice is very highly regarded in NYC and on the leading edge of advances in science, tech, and personalized precision medicine. In this wide ranging conversation, he discusses his years of building out his practice geared toward the HALO sector. Topics touched on range from the increase in the recovery space, peptides, "peptide packs," Theragun, Hyperice, lymphatic massage, Copper compression, NuCalm, Neufit, PMF, neuromodulation and more! Listen now to learn more about this burgeoning part of the medical field.

"Once you learn how to build something and understand the fundamentals of keeping something going--and training people to do that--you can apply that model to many different settings," states Marc Cohen, long-time industry veteran. From serving as the VP of Training for David Barton (which he helped take nationally) to the Director of BFX Studios, Mark has worked with facilities of all sizes. This broad discussion touches on everything from advertising, to the positives (and negatives) of technology, thoughts of the future of the industry . . . and some of his top pieces of advice for new clients!

If you've been in the HALO space for any length of time, you've most certainly come across one of the icons in the industry--Rick Caro. Rick is one of the original founders of IHRSA and is now on his 46th year. In this comprehensive, wide ranging discussion, Rick takes us through some of the key markers in the business: EFT, rise of educational programs, the beginnings of HVLP facilities, rise of the boutiques, corporate wellness, and his concerns (and excitement!) for the future of the industry.