HALO Talks: Elevating Wellness

"We didn't spend any money on marketing or advertising in the beginning, it was all word of mouth initially," says Sarah Levy, CEO & Founder of Y7 Studio. With 14 locations and a strong financial & advisory partner in KarpReilly, Y7 is thriving. Yet? Interestingly, it's also "very polarizing" states, Director of Marketing Lauren Roxborough . . . and that's the way they want it! Y7 is not focused around a single teacher and studios have no mirrors, and are candle lit with fantastic music. Listen to learn more about this fantastic brand and their plans for expansion.

"Some of the best sports-ish businesses are putting data over existing sports. . .just look at Top Golf for example," states Founder Alex Patterson. Alex began in corporate law, but quickly moved to the (then newly founded) Tough Mudder. After 5 years working with them in various positions, he struck out to form, from the ground up, a different type of escape room. He took the physical element present in TM and moved it into the digital game/escape room space. The result is a fantastic, highly scalable hybrid that's getting a ton of attention. Listen now to learn more about Beat the Bomb and their future plans!

"A leader's job is to put a really buttoned up, solid, strategic plan in place to execute on [the company] vision, and after that. . .it's ALL about people," states Brian Anderson--a highly seasoned C-Level executive in the HALO sector. With 15+ years in early stage/consumer focused brands, the first company he helped take from $1m - $45m in 5 years, the second from $35m - $100m in 5 years and the third from start up to ~$20m in 4 years. Listen now to hear his thoughts on brand building, company culture, state of the market/valuations, and more!

"Being the OG is always a good thing! . . There's a real proof of concept there!" laughs Marius Morariu. Marius holds 3 patents in skin care and discusses the impressive, 20 year history of the company. What they did and how they did it put them way ahead of the curve, and they have tons of high profile clients & a fantastic reputation to show for it! Marius chats about everything from being the first to bring a technology over from Europe, the challenges of formulating their early products, marketing, distribution and what the future holds for this world renowned brand!

In his wide-ranging career beginning at in film & TV at the WWE, to starting a rehab staffing business, to becoming the Red Cord North America distributor, and presently an owner of 2 Gracie Barra jiu-jitsu dojos in NJ, Mike has seen a great deal. Listen now to this wide- ranging discussion on everything from the challenges of entering the US market, getting CEC's, long sales cycles, the place in the industry for dance & martial arts, and more!