HALO Talks: Elevating Wellness

With 20 years in the fitness industry and a former Danish national karate team member, Rasmus Ingerslev is a pioneer in helping to spread (and change the perception of fitness) in Denmark and other European countries. In 1999, his first venture became the largest club group in the country. Fresh Fitness, his next project, now has 75,000 members. He started the Danish Fitness Organization and helped remove the stigma of fitness as something "just the beautiful people did" to one a lot more approachable and far less intimidating. Listen now to learn more from this seasoned industry veteran!

"The best ideas are the ones people struggled with themselves, and suddenly had that epiphany of a great solution. If they had this problems, probably someone else did as well!" states Randy Hetrick. A 14 year veteran of the Navy SEALS, TRX (which--fun fact--was initially called Travel Fit) was born out of necessity while deployed. Randy's invention is now part of the DNA of the HALO sector. Learn more about how he got started, the origin of the name, staying true to your brand, what happens when you bring on a growth equity partner, possible red flags to watch for, and more!

"My motivation is to change the way people look at and experience life," states UFC Gyms President Adam Sedlack. A long time industry veteran, Adam moved 20 times in his career with 24 Hour Fitness. He jokes, "Initially, I thought UFC Gyms was a terrible idea!" Only after seeing a fight camp and the incredible number of people involved in making a fighter "the best version of himself" did he realize this could be fantastic for the layperson as well. In this wide ranging discussion on everything from high volume-low price clubs, to kids classes, to distinguishing your brand in a crowded market, there's great info here anyone in the HALO sector will find useful. Enjoy!

Mike opened his Paramus, NJ location in 1992. As a former finance executive, he and his partner Art mused, "There was just something about bringing the California mystique to New Jersey that made us check out Gold's." Instead of going "out" however, the team decided to go "in." As opposed to growing for growth's sake, 26 years later Gold's Paramus is an integral fixture in the community. "We found the gym to be the perfect vehicle to give back and make an actual difference in people's lives." Listen now to learn more and be ready to get inspired!

"He & she who change the most number of lives, wins," state Don & Tammy Murphy. Don grew up in the industry. It was a family affair, always a part of his life, and he learned it from the ground up. Tammy is a former CPA and finance executive who entered the business a bit later. They continue to make massive strides in their community with two Gold's facilities in Middletown and Newburgh, NY. The award winning facility in Middletown is the only one of its kind in the area with 50,000+ square feet! Listen now to learn more about the future plans from this incredible team!