Earlier this week, one of the funniest exchanges on social media came about after the company known as IHOP changed out their P, which stood for Pancakes, to a B. Initially, no one knew what the B stood for. International House of Breakfast? International House of Bacon? International House of Brunch, complete with mimosas? Nope.

The B stood for Burgers, something IHOP has offered on its menu in the past, but when they finally revealed what the mystery was, they also decided to change their marketing to reflect that. And people were bittersweet about the change, including some of the other fast-food social media accounts, with Wendy’s even throwing shade on their Twitter account, saying, “Can’t wait to try a burger from the place that decided pancakes were too hard.”

So, that gave me the idea for this week’s episode. And, by the way, the change from IHOP to IHOB is only a temporary marketing campaign.

I’m your host, Emily Prokop, and this is The Story Behind Hamburgers.

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This episode was brought to you by The Story Behind Executive Producers who support the show through the Patreon Page at patreon.com/thestorybehind: Stargate Pioneer from GonnaGeek.com, Mat from the One Word, Go! Show, Linguist Sam, Diane and Denise from History Goes Bump, Dan Brenic from Netflix N’ Swill, Jarrod Dunham from TheHistoryphile.net, Heather Welch from Sunshine and PowerCuts, Jason Bryant from Mat Talk Online, Gerald and Andy from Two Peas on a Podcast, Bandrew Scott from The Bandrew Says Podcast and Podcastage YouTube Channel, Adam from Everyone Has a Podcast, and Barry G, Jim Collison from The Average Guy Network, the North Omaha History Podcast and Dave Jackson from the School of Podcasting.

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Media:

Music for Makers

Sources:

• Hamburger Helpers: The History of America’s Favorite Sandwich - History.com
• History and Legends of Hamburgers - What’s Cooking America
• The History of the Hamburger - Serious Eats
• A Brief History Of The Hamburger - Culture Trip
• The history of the hamburger: An American invention - TimeOut
• The Most Important Burgers In Chicago History - Thrillist
• The Original Burger: Louis’ Lunch Burger Copycat Recipe - The Johan
• The History of Louis’ Lunch - Louis’ Lunch
• 10 Things You Didn't Know About the Fast Food Drive-Thru - Time
• History of the Hamburger - Burger Web
• The History of the Hamburger - Kitchen Project
• History of the Hamburger - Facts and Types - History of Fast Food