Handmade Sellers

In this very special episode of Handmade Sellers podcast, I am the one being interviewed! Recently, my friend and fellow coach, Michelle Terpstra, invited me to be a guest on her Sales For Breakfast show, where we discussed how coaches and consultants can sell digital products on Etsy. If you're looking to add digital products like PDFs, downloads, worksheets, and templates to your shop, then this episode is for you. I'll be sharing some tips on how you can turn your existing information into passive income on Etsy. So, grab your coffee, sit back, and let's dive into this replay of the interview that was just too good not to share.

Michelle Terpstra is a dynamic sales coach and former Fortune 500 Sales Leader. As the CEO and Founder of the Startup Sales Leadership Institute, she is passionate about ethical selling and helping online entrepreneurs master sales. With a focus on improving sales mindset, conversation skills, and leveraging personality in sales, Michelle helps businesses, sales professionals, and social sellers exceed short and long-term sales goals.

What you'll Learn

• Utilizing Etsy stores to generate passive income and diversify your revenue streams
• Discovering effective strategies for attracting new audiences and increasing sales on Etsy
• Gaining a better understanding of the impact of social media algorithms on online businesses
• Protecting your mental well-being by learning how to manage the effects of social media use
• Adapting to changing office cultures resulting from the rise of remote work

"And the reason why I think this is so important is that in order to be successful selling digital products, you need to have consistent traffic."

- Michelle Terpstra

Connect with Michelle

• Website: Michelle Terpstra
• LinkedIn: Michelle (Cuoco) Terpstra
• Facebook: Michelle Terpstra
• Instagram: themichelleterpstra

Resources for Handmade Sellers:

• FREE Etsy Webinar: 3 Simple Strategies to Grow your Etsy Shop Sales now! 
• Get 1:1 coaching for your shop: Join the Membership here!
• Join our FREE Facebook Group, Etsy Sales & Marketing Strategies for Handmade Sellers here!

As a handmade seller, you know firsthand the importance of maintaining consistent sales. But what do you do when your sales hit a slump? It's a common struggle, particularly as we move from the holiday season to the quieter months. But don't worry, we've got you covered! In this episode, we'll be diving into five practical tips for reviving your sales on Etsy. Whether you're a seasoned pro or just starting out, we've got actionable advice to help you overcome a sales slump and keep your handmade business thriving. So don't miss out – tune in and learn how to bring in the revenue you need to succeed.

What you'll Learn

• Conducting market research to find and analyze your target market to improve sales of your niche product
• Learning from your competitors' successes to improve your own sales
• Enhancing the look and branding of your shop to attract more customers and increase sales through shop optimization
• Keeping up with current trends and incorporating them into your product offerings to improve sales through trend analysis
• Using influencer marketing in your niche to increase brand awareness and drive sales

Resources for Handmade Sellers:

• FREE Etsy Webinar: 3 Simple Strategies to Grow your Etsy Shop Sales now! 
• Get 1:1 coaching for your shop: Join the Membership here!
• Join our FREE Facebook Group, Etsy Sales & Marketing Strategies for Handmade Sellers here!

In this episode, we sit down with Lauren Vieux, the talented handmade seller behind the successful Etsy shop, Barley and Oak.

Lauren started creating with her hands as a form of therapy and has since grown her business from string art to custom wood decor, focusing on creating personalized pieces for her customers. One of her most popular items is a custom piggy bank for children, featuring their first initial in acrylic on the front and their name in cursive. Her piggy banks have gained popularity through social media, with viral TikToks bringing in a surge of orders for the handmade keepsakes.

She takes us through her journey of discovering the power of a wood laser cutter and how it allowed her to create intricate and customizable designs for her customers. In addition, we delve into the details of how she discovered the demand for custom piggy banks, how she perfected her process, and the role that the Etsy Accelerator course and community played in her success, providing her with the support, resources, and a community needed to take her shop to new heights, earning up to $10K per month selling unique and personalized piggy banks.

What you'll Learn

• Getting into the field of laser cutting
• Maintaining your Etsy sales momentum to boost your shop's visibility and traffic
• Personalized piggy banks: How Lauren turned a challenging customer request into a viral sensation
• The significance of customer feedback in the success of small businesses
• Staying creative and relevant during sales slumps

"[Etsy Accelerator] is an investment into your business. I can say that since I've started with you, I have a better understanding of SEO and how to make my descriptions look better. Because I am one person, and so sometimes it's nice to have a fresh pair of eyes to see your stuff and give you some critique that you may have not had otherwise."

-Lauren Vieux

Connect with Lauren Vieux

• Lauren's Etsy Shop: BarleyandOakCo
• Lauren's website: Barley + Oak
• Instagram: barleyandoakco
• Facebook: Barley + Oak
• TikTok: barleyandoak

Resources for Handmade Sellers:

• FREE Etsy Webinar: 3 Simple Strategies to Grow your Etsy Shop Sales now! 
• Get 1:1 coaching for your shop: Join the Membership here!
• Join our FREE Facebook Group, Etsy Sales & Marketing Strategies for Handmade Sellers here!

In this episode, we'll be talking to Margie Grodsky, a talented pottery maker who was able to dramatically increase her sales on Etsy with the help of my Etsy Accelerator course. Since participating in Etsy Accelerator, Margie has gone from 200 to 1445 sales. Etsy Accelerator is a course and a community of successful Etsy sellers who have firsthand knowledge to help other sellers succeed and covers everything from product photography to marketing and SEO.

Margie is the proud owner of MargieGrodskyPottery, offering an array of beautifully crafted and functional stoneware pieces. With a passion for pottery, Margie spends countless hours at her wheel throwing unique pieces, formulating fun new glazes, and firing each piece to perfection at 2200 degrees. Her dedication to quality and detail is evident in each handmade piece, which is 100% crafted by Margie in her home studio. From personalized wedding anniversary bowls to custom dog bowls, Margie's work is not only gorgeous but also dishwasher, microwave, and food-safe.

We'll be delving into the strategies and tactics she learned through the course and how she could apply them to her own business and achieve such impressive results. I'm so excited to share Margie's story with you because it's a great example of the power of the Etsy Accelerator community. Listen to this episode to learn more about Margie's story and how Etsy Accelerator helped her take her handmade business to new heights!

What you'll Learn

• From hobby to full-time business: Margie's journey as a pottery maker
• Powerful tips from Margie's experience in Etsy Accelerator for growing your own Etsy business and gaining the confidence to succeed as a seller
• Improving product photography skills through Jennifer Jeremiah's masterclass
• How Margie's pottery was featured in a TV show's props department, and was used by A-list stars like Jennifer Aniston and Reese Witherspoon
• Harnessing the power of stats and social media to boost your sales and reach more customers

"And anytime I doubt myself, I go to the [Etsy Accelerator] group and throw in any questions. So now I'm more confident, no matter how silly the question is, and then people chime in and say, oh my God, that's just what I was thinking. And then other people are chiming in with answers, and the algorithms change, and Etsy changes stuff all the time. So that's why I've been on it for so many years. I'm still gaining from it."

-Margie Grodsky

Connect with Margie Grodsky

• Margie's Etsy Shop: MargieGrodskyPottery
• Instagram: margiegrodskypottery
• Facebook: Margie Grodsky Pottery

Resources for Handmade Sellers:

• FREE Etsy Webinar: 3 Simple Strategies to Grow your Etsy Shop Sales now! 
• Get 1:1 coaching for your shop: Join the Membership here!
• Join our FREE Facebook Group, Etsy Sales & Marketing Strategies for Handmade Sellers here!

Casey Coltrane is a passionate entrepreneur who took her small business selling wreaths and garlands to new heights by earning thousands of up to $10,000 a month. Like our previous guests, what really sets Casey's story apart is her participation in our Etsy Accelerator program, which gave her the exclusive tools, knowledge, and support she needed to grow her business exponentially.

In our first episode this February, Casey will share the lessons she learned, the strategies she implemented, and insights and advice for other Etsy sellers looking to grow their businesses. So, if you're an Etsy seller looking to take your business to the next level, this is an episode you don't want to miss.

Casey is the owner and creator of Les Fleurs Interiors. This charming business offers one-of-a-kind home décor items, such as stunning wreaths, breathtaking garlands, beautiful centerpieces, and captivating wedding décor. Before starting her business, Casey studied International Security at the University of Texas in Austin. Casey indulged in her love for arts and crafts in her free time, where she discovered her passion for working with flowers. The story behind Les Fleurs Interiors started with a simple wreath made for her apartment door and quickly grew as her neighbors noticed her unique and creative creations. This realization led Casey to open her shop, intending to share her passion and artistic talent with others.

What you'll Learn

• Turning a passion project and hobby into a profitable Etsy shop.
• Why honest communication is key in customer relationships.
• Staying on top of business trends.
• From minor tweaks to major results: the Etsy Accelerator and its impact on Casey’s business growth.
• How to make the most of your business downtime.

"It's never going to be perfect. So if you sit there for months trying to think that it's going to be good, you're going to miss the whole season of stuff you could have sold. So just do it. Like no one's stuff is gonna be good the first time"

-Casey Coltrane

Resources Mentioned

• Casey's IKEA desk: LINNMON / ADILS

Connect with Casey Coltrane

• Casey's Etsy Shop: lesfleursinteriors
• Website: lesfleursinteriors
• Facebook: lesfleursinteriors
• Instagram: lesfleursinteriors
• Pinterest: lesfleursinteriors
• TikTok: lesfleursinteriors

Resources for Handmade Sellers:

• FREE Etsy Webinar: 3 Simple Strategies to Grow your Etsy Shop Sales now! 
• Get 1:1 coaching for your shop: Join the Membership here!
• Join our FREE Facebook Group, Etsy Sales & Marketing Strategies for Handmade Sellers here!

Are you feeling stuck in your Etsy shop? Are sales starting to slow down despite your best marketing efforts to promote your products? It might be time for a change.

If you sell handmade goods on Etsy, you know it's a competitive marketplace. There are millions of unique items for sale, and it can be challenging to stand out in the crowd. If your products aren't being seen, you're not making sales.

On today's episode, we're diving deep into the top three signs that indicate it's time to pivot your product line. In addition, we will give you some actionable strategies for making the transition smoothly. Whether you're a seasoned seller or just starting out, this episode is a must-listen for anyone looking to stay ahead of the competition and make a lasting impact on the Etsy marketplace. So, please tune in and take notes because it's time to take your Etsy shop to the next level.

What you'll Learn

• Looking back at your top three sellers and most visits from the past year
• Identifying your needle movers
• Breaking down your goals into smaller, manageable chunks for each month, week, and day
• Keep a daily log of your wins to stay motivated and track your progress

Resources for Handmade Sellers:

• FREE Etsy Webinar: 3 Simple Strategies to Grow your Etsy Shop Sales now! 
• Get 1:1 coaching for your shop: Join the Membership here!
• Join our FREE Facebook Group, Etsy Sales & Marketing Strategies for Handmade Sellers here!

It's a new year, and that means it's time to start planning for your Etsy business goals for the next 12 months. Whether you're a new Etsy seller or have been selling for a while, setting sales goals is a great way to focus your efforts, measure your progress, and achieve big things in your Etsy business.

However, knowing where to start when setting goals for your Etsy shop can be challenging. What are realistic goals for your handmade business? How can you map out a plan to achieve them?

In this episode, we'll walk you through how to set big, hairy, audacious goals for your Etsy shop and break them down into smaller, daily actionable steps. By the end of this episode, you'll have a clearer idea of what you want to achieve in your Etsy shop in 2023 and how to make it happen. So let's get started!

What you'll Learn

• Looking back at your top three sellers and most visits from the past year
• Identifying your needle movers
• Breaking down your goals into smaller, manageable chunks for each month, week, and day
• Keep a daily log of your wins to stay motivated and track your progress

Resources for Handmade Sellers:

• FREE Etsy Webinar: 3 Simple Strategies to Grow your Etsy Shop Sales now! 
• Get 1:1 coaching for your shop: Join the Membership here!
• Join our FREE Facebook Group, Etsy Sales & Marketing Strategies for Handmade Sellers here!

We kick off 2023 by diving deep into these three key topics that will help you take your Etsy business to the next level: raising prices, starting a brand new shop, and mastering social media marketing.

As your handmade business grows, you may find that you need to make some changes to keep up with the demand and remain profitable. One of the most common questions we get from handmade sellers like you is how to raise prices without losing sales. While it may seem daunting, there are a few simple strategies you can use without turning away your customers.

In this episode, we’ll also discuss the other changes you may need to make as your Etsy shop grows, such as starting a brand new shop and ramping up your social media marketing. So, sit back, relax and take some notes as we explore the world of Etsy selling together!

What you'll Learn

• The number of items required to launch a brand new new shop
• Strategies for setting prices on Etsy to increase profitability
• Techniques for promoting products on social media
• Approaches to modifying listings for the holidays

Resources for Handmade Sellers:

• FREE Etsy Webinar: 3 Simple Strategies to Grow your Etsy Shop Sales now! 
• Get 1:1 coaching for your shop: Join the Membership here!
• Join our FREE Facebook Group, Etsy Sales & Marketing Strategies for Handmade Sellers here!

As a handmade seller, you always look for new and creative ways to market your products and Etsy shop. You have probably tried all the traditional methods, such as SEO, blog posts, and social media marketing. But what about TikTok? TikTok is a social media platform that is quickly gaining popularity with all age groups.

The power of TikTok for business should never be underestimated. If you’re not using TikTok to market your handmade goods, you’re missing out on a huge opportunity to reach a wider audience, make more sales, and build relationships with your customers and followers. The great thing about TikTok is that it’s visually oriented, perfect for promoting products like handmade jewelry, art, home decor, and more.

But what kind of content should you post on TikTok? In this episode, we’ll give you 21 TikTok post ideas to help you easily make more Etsy sales. These ideas will help you stand out from the competition and connect with your target audience. So what are you waiting for? Get started today and see the sales pour in!

What you'll Learn

• Reasons why you should use TikTok
• Interacting with your customers
• Ways to promote your handmade business on TikTok

Resources for Handmade Sellers:

• FREE Etsy Webinar: 3 Simple Strategies to Grow your Etsy Shop Sales now! 
• Get 1:1 coaching for your shop: Join the Membership here!
• Join our FREE Facebook Group, Etsy Sales & Marketing Strategies for Handmade Sellers here!

Etsy is a giant marketplace for creative entrepreneurs, but it can take a lot of work to stand out and get noticed. Our guest, Shannon Cloversettle, law enforcement wife, dog mom, and an Etsy seller, took part in our Etsy Accelerator program and saw her sales soar as a result.

Shannon’s shop, OakOwlBoutique, is a pet bandana shop. She creates handmade over the collar reversible pet bandanas with fun, stylish, and seasonal designs. When Shannon started her business, she was making $138 a month in sales. After going through the Etsy Accelerator program, she was able to increase her sales to $2,600 a month! That is an 18.8x of her revenue!

She made this incredible leap by taking advantage of the resources and mentorship provided by the program. If you're considering taking your Etsy shop to the next level, make sure to catch this episode to learn more about Shannon's story and how the Etsy Accelerator program can help you achieve your goals.

CYBER WEEK special! Get 50% OFF your 12 month Etsy Accelerator membership here: Jenny Hall - Etsy Accelerator (jenny-hall.com)

What you'll Learn

• Taking due diligence in diversifying the SEO in your listings
• SEO and photography working together
• Listening, learning, and doing inside Etsy Accelerator
• Valuing community over competition

"When I joined (Etsy Accelerator), that was the first thing that I knew I was in the right place. And some of those folks, like I follow them, and I buy their products, and they're moving on and doing some extraordinary things."

-Shannon Cloversettle

Connect with Shannon Cloversettle

• Shannon's Etsy Shop: OakOwlBoutique
• Facebook: Oak and Owl Boutique

Resources for Handmade Sellers:

• FREE Etsy Webinar: 3 Simple Strategies to Grow your Etsy Shop Sales now! 
• Get 1:1 coaching for your shop: Join the Membership here!
• Join our FREE Facebook Group, Etsy Sales & Marketing Strategies for Handmade Sellers here!