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We all know that data is essential to understanding our businesses and growing our sales. But looking at data can sometimes feel like a daunting task. Where do you even begin? As an Etsy seller, you know that generating traffic to your listings is key to making sales. But what are the best ways to generate traffic? And how can you tell if your efforts are paying off?
Don't worry, I'm here to help! One way to do this is to ensure you're using all the tools at your disposal to grow your sales. And that's where Etsy stats come in! Etsy provides access to a wealth of data that can help you improve your sales. It's crucial to stay on top of your statistics. By tracking your stats, you can see what's working and what's not and make changes accordingly.
In this episode, I want to geek out with some data. I want to share three Etsy stats that can help you better understand your business and amplify your sales, which you might not be aware of.
What you'll Learn
Resources for Handmade Sellers on Etsy
For Christine Hampton, starting an Etsy e-commerce business was incredibly challenging. She was selling bleached sport t-shirts, a product with much potential, but she couldn't get her t-shirts found for months. Making only one sale, she was determined and motivated to make her Sports Mom Shirt Shop business a success by joining our Etsy Accelerator.
In less than two months, she sold over 200 bleached sport t-shirts with the help of proven sales and marketing strategies that also propelled many Etsy Accelerator members into success. Now, her neighbors are asking for custom t-shirt orders for their businesses, and some of them, including her husband, are helping out filling orders. The biggest thing is that she is just getting started!
In this episode, we'll explore Christine's story and learn how she achieved this impressive feat in such a short period of time with the help of small tweaks that made a huge difference and how you can also reach the same level of success with the help of Etsy Accelerator!
Christine is the founder of Sports Mom Shirt Shop. She is a mom of three (3) kids and married to her high school sweetheart living north of Atlanta. They love spending time at the ball field and eating yummy ice cream!
What you'll Learn
-Christine Hampton
Connect with Christine Hampton
Resources for Handmade Sellers on Etsy
Etsy is one of the fastest growing marketplaces on the internet- what started as a site where people could sell their crafts has now blossomed into something much more expansive and inclusive - with millions of active buyers purchasing everything from handmade jewelry to vintage clothing. And since Etsy is both international and growing rapidly, there are plenty of opportunities for you too! In this episode, we'll talk about 5 things that will help you stand out from the competition and generate more Etsy shop traffic so that you can sell more products.
What you'll Learn
Resources for Handmade Sellers on Etsy
To kick off our June episodes, we'll be hearing another success story from one of our Etsy Accelerator members! Terra Maroun is the owner of Essential Blooms, creating and selling bath teas and other self-care products that would not only heal and nourish your body but are also safe, gentle, and powered by nature.
In 2019, Terra started experimenting with bath products for self-care. She made the jump in early 2021 and started her own Etsy business. It was slow going at first, but eventually, things picked up after she joined our Etsy Accelerator Program. In the program, she learned how to utilize product photography for her shop, increase her branding efforts, and optimize her listings for search. As a result, Terra has grown her shop from $150 a month to her first $1k (and still growing), and she began expanding her reach to spas and local boutiques.
But how was she able to achieve this? Listen to this episode to learn more about how Etsy Accelerator helped Terra take her business to the next level!
What you'll Learn
" I think every business needs that whether you're just starting off or whether you're making six figures a year. Like everybody needs that support system. And you get that with [Etsy Accelerator]" - Terra MarounConnect with Terra Maroun
Resources for Handmade Sellers on Etsy
The summer slump is a common phenomenon in the business world. Sales often dip below what they were during winter months, despite having more time to make up for it! What can you do? That's just one of many questions that Jenny will answer on this episode; she'll also talk about how important visibility and awareness are when selling seasonal products. In addition, Jenny will share ways on how to boost your shop's engagement through SEO, videos, social media, among others - make sure not to miss this one!
What you'll Learn
Resources for Handmade Sellers on Etsy
In this episode, Jenny will answer questions pertaining to Average Order Value and what it means for your business. In addition, she looks at why you should care about average order values in identifying products that are most profitable as well as indicating where there may be opportunities of increasing prices on items or adding more expensive ones!
Jenny also shares her tips for making sure that your changes to SEO are translating into higher conversion rates. She also discusses the importance of sustaining and growing social media engagement as well as online activity in order to increase exposure among potential customers through these channels.
What you'll Learn
Resources mentioned on this episode
Resources for Handmade Sellers on Etsy
Almost every Etsy seller has the same goal: to increase Etsy sales. This is a business that can be done at home and it's easy to get started, but many Etsy sellers struggle to find success. Luckily for our guest, April Spayd, she found a strategy through our Etsy Accelerator which involves utilizing SEO that increased her Etsy Sales by four times in just 30 days! Let's take a closer look at what she did and how you can do the same thing too.
As a military spouse, April is passionate about helping people find the perfect gift for their loved ones who are currently deployed, promoted, recruited or those who are retired in the military. In her Etsy shop you can order Leather Military Green Book Covers, Personalized Wallets, as well as Custom Military Insignia and Accessories to give someone from a military background on important events including special occasions such as birthdays or Christmas.
What you'll Learn
" If you're not willing to make the changes, then you're really not going to grow anyway." - April SpaydConnect with April Spayd
Resources for Handmade Sellers on Etsy
How many Etsy listings do you need? Etsy SEO titles are short or long, which should you use? How should you prioritize your time in managing your Etsy shop? These are some questions that Jenny will answer in this episode. Etsy is a great marketplace for you, sellers to sell your products and reach a larger audience than you could otherwise. But it's not easy to get those products found with so many other sellers! Also in this episode, Jenny will present tips on how to optimize your Etsy search listings so that your items can be found more easily by buyers.
What you'll Learn
Resources for Handmade Sellers on Etsy
Have you ever wondered why some sellers rank so high on Etsy search while others seem to get lost in the shuffle? SEO is the reason. It's a strategic process that requires constant tweaking and optimization. If you are not familiar with SEO best practices, it can be challenging to get noticed among the thousands of other sellers on Etsy.
In this episode, we'll look at the three (3) common mistakes sellers make that push them lower in the Etsy search algorithm. This is not only important for your Etsy shop but also for your website and any other online store you may have.
What you'll Learn
Resources for Handmade Sellers on Etsy
Social media marketing is the hottest trend for business owners around the world. Many people have already adopted social media into their daily lives and are planning on spending more time on it in the future. This is a great thing for businesses who use social media to promote themselves. It can help you get new customers, increase brand recognition and drive more traffic to your site. Marketing is all about the way you show up and how consistently you show up in the right places that convert to sales.
But how do you make sure your Etsy shop reaches as many people as possible?
Whether you're new to Etsy or a seasoned seller, it can be challenging to make the most of your business. It's easy to get stuck in a rut and not know how to grow your shop. That's why in this episode, we've gathered five (5) social media marketing strategies for Etsy sellers who need help attracting customers and growing their presence and revenue online better and easier!
What you'll Learn
Resources for Handmade Sellers on Etsy.
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