Handmade Sellers

TikTok is a social media app that has taken the world by storm. And while it's no secret that the app is popular with teens and young adults, more businesses are starting to experiment with how they can use it to increase brand awareness, reach new customers, and drive sales. One of those businesses is Etsy, the online marketplace for handmade and vintage goods.

Even if you don't feel comfortable dancing in front of a camera (or maybe you just don't want to), there are plenty of other ways to use TikTok to your advantage. In this episode, we'll go over some must-do tips on how you can start using TikTok to get more exposure for your Etsy shop with TikTok and social media expert Austin Armstrong.

Austin is a lifelong digital marketer, public speaker, host of BusinessTok Podcast, a TikTok marketing for business show, and CEO of Socialty Pro, a digital marketing agency specializing in TikTok marketing for businesses and Search Engine Optimization. Austin has posted over 1800 videos on TikTok, tripling his own business and thousands more across his clients' accounts. Austin loves helping individuals and companies grow their online presence to generate brand awareness, customers, and product sales by getting creative and thinking outside of the box.

What you'll Learn

• Strategizing on TikTok to grow your Etsy sales -- without ever showing your face if you're scared of cameras!
• The importance of understanding your target buyer persona
• Hashtags to use to grow your audiences fast

-Austin Armstrong

Connect with Austin Armstrong

• Socialty Pro: Grow your Business, Personal Brand, and Influence
• TikTok: @socialtypro
• Austin's Podcast: BusinessTok - A TikTok Marketing Podcast

Resources for Handmade Sellers on Etsy

• Join our FREE Facebook Group, Etsy Sales & Marketing Strategies for Handmade Sellers
• Join the Free 5 day Etsy SEO Visibility Challenge here.
• Join Etsy Accelerator Coaching Program here - get daily personalized support with your shop in a private Facebook group and weekly live zoom coaching calls to chat with other members too. Community, content, collabs.
• Get the SEO Mini Masterclass, and Learn how to write SEO, titles and tags to increase your shop visibility and sales.
• Here's a FREE SEO Video Training!
• Grab your FREE Etsy Profit Pricing Calculator - Watch the video first to see how to use it! 

There has been a ton of talk about the ongoing Etsy strike. As an Etsy seller, I've had many people reach out to me and ask what's going on and if I'm striking as well. Here's my position:

First of all, I understand the anger and frustration that many Etsy sellers are feeling right now. I understand and empathize with those who are striking. This is not an easy decision to make, and I respect the courage it takes to stand up for what you believe in. But rather than striking, I'm choosing to take a different approach.

In this episode, I'll discuss why I'm not striking against Etsy and what I am doing instead. Join Jennifer Jeremiah and me as we chat about why people are striking, our initial thoughts about the price increase, and what you can do to keep more revenue, in which the Etsy Pricing Calculator below can come in handy!

Our guest Jennifer Jeremiah is the seamstress behind The Conscious Cloth and Lifecycle Apparel. She wants to make a better Earth for future generations and uses her businesses as examples. Her businesses make reusable organic materials such as facial rounds and nursing pads which Jennifer believes can help people have a more sustainable lifestyle.

What you'll Learn

• Thoughts about the ongoing Etsy strike
• Pricing for profit as handmade sellers
• Using the free Etsy Pricing Calculator

-Jennifer Jeremiah

Connect with Jennifer Jeremiah

• Visit Jennifer's Etsy Shops at The Conscious Cloth and Lifecycle Apparel
• Jennifer's LinkedIn

Resources for Handmade Sellers on Etsy

• Join our FREE Facebook Group, Etsy Sales & Marketing Strategies for Handmade Sellers
• Join the Free 5 day Etsy SEO Visibility Challenge here.
• Join Etsy Accelerator Coaching Program here - get daily personalized support with your shop in a private Facebook group and weekly live zoom coaching calls to chat with other members too. Community, content, collabs.
• Get the SEO Mini Masterclass, and Learn how to write SEO, titles and tags to increase your shop visibility and sales.
• Here's a FREE SEO Video Training!
• Grab your FREE Etsy Profit Pricing Calculator - Watch this video first to see how to use it! 

Etsy is one of the fastest growing marketplaces on the internet- what started as a site where people could sell their crafts has now blossomed into something much more expansive and inclusive - with millions of active buyers purchasing everything from handmade jewelry to vintage clothing. And since Etsy is both international and growing rapidly, there are plenty of opportunities for you too!

In this episode, we'll talk about 5 things that will help you stand out from the competition and generate more Etsy shop traffic so that you can sell more products.

What you'll Learn

• Staying on-track with the trends
• Why knowing your competition matters
• Utilizing SEO to your utmost advantage

Resources for Handmade Sellers on Etsy

• Join our FREE Facebook Group, Etsy Sales & Marketing Strategies for Handmade Sellers
• Join the Free 5 day Etsy SEO Visibility Challenge here.
• Join Etsy Accelerator Coaching Program here - get daily personalized support with your shop in a private Facebook group and weekly live zoom coaching calls to chat with other members too. Community, content, collabs.
• Get the SEO Mini Masterclass, and Learn how to write SEO, titles and tags to increase your shop visibility and sales.
• Grab your 7 Day Trial inside Etsy Accelerator coaching program.
• Here's a FREE Etsy SEO Checklist!
• Linktree here, so many goodies to grab!
• Join our FREE Facebook Group, Etsy Sales & Marketing Strategies for Handmade Sellers

Imposter syndrome is no joke. For a variety of reasons, many individuals struggle with feeling like there's a nagging voice in your head telling you that you're not really good at what you do and that someone will eventually find out, regardless of how much evidence we have to back up our skills and successes. This can manifest itself in various ways, including persistent doubts about one's own abilities, fear of being exposed as a fraud, and constantly comparing oneself to others.

While this syndrome can be crippling, it's luckily something that we can work on overcoming. In this episode, I'll share five (5) simple strategies that can help you fight imposter syndrome when it creeps in so you can step boldly into your zone of creative genius, recognize your talents, share them with the world, and make more money getting your Etsy shop and products visible. With over 36,000 Etsy sales and 11 years of entrepreneurship, imposter syndrome has come up repeatedly. But today, I'm sharing my personal experiences, and how I've learned to tackle imposter syndrome once and for all, so you can too beat it!

What you'll Learn

• Being more visible to others, particularly on social media
• Recording your big wins and takeaways -- and reading your reviews
• Getting comfortable with the word 'no'
• Taking note of your product's impact, big or small

Resources for Handmade Sellers on Etsy

• Join our FREE Facebook Group, Etsy Sales & Marketing Strategies for Handmade Sellers
• Join the Free 5 day Etsy SEO Visibility Challenge here.
• Join Etsy Accelerator Coaching Program here - get daily personalized support with your shop in a private Facebook group and weekly live zoom coaching calls to chat with other members too. Community, content, collabs.
• Get the SEO Mini Masterclass, and Learn how to write SEO, titles and tags to increase your shop visibility and sales.
• Grab your 7 Day Trial inside Etsy Accelerator coaching program.
• Here's a FREE Etsy SEO Checklist!

There's a lot to learn as an Etsy seller. There's always something new to absorb and add to your business strategy, from photography tips to understanding shop stats. I've been designing and selling women's and children's sewing patterns online on Etsy for over 11 years now, and in that time, I've learned a lot about what works (and what doesn't) when it comes to marketing and selling your products on Etsy.

In this episode, I'm sharing five (5) lessons I've learned after 36,000 Etsy sales, so you can grow your sales faster and achieve success sooner than I did!

What you'll Learn

• The importance of niching down to your ideal customer
• The need for SEO to be grounded in research --- the Etsy search bar autofill is a great place to start!
• Shop Sections are SEO (ex: Women's is not as good as "Women's Shorts Pattern")
• Getting ranked on Google through listing descriptions can lead you to many potential sales!
• Why renewing your listings gives you an algorithm boost

Resources for Handmade Sellers on Etsy

• Join our FREE Facebook Group, Etsy Sales & Marketing Strategies for Handmade Sellers
• Join the Free 5 day Etsy SEO Visibility Challenge here.
• Join Etsy Accelerator Coaching Program here - get daily personalized support with your shop in a private Facebook group and weekly live zoom coaching calls to chat with other members too. Community, content, collabs.
• Grab your FREE Etsy SEO Checklist!
• Get the SEO Mini Masterclass, and Learn how to write SEO, titles and tags to increase your shop visibility and sales.
• Grab your 7 Day Trial inside Etsy Accelerator coaching program.

Today, we'll be hearing another success story from one of our Etsy Accelerator members! Shelia Lively is the owner of The Rusty Cow Etsy Shop, selling party props and party decors such as banners, cake toppers, cups, and other matching party items perfect for all ages. Since joining our Etsy Accelerator program a year ago, she has increased her monthly revenue by 5x. This success enabled her to retire from teaching, work from home full-time, and spend more time with her grandchildren. In addition, she is now also helping others achieve the same by being an Etsy Accelerator coach!

Her story is an excellent example of how Etsy Accelerator can help creative entrepreneurs like Sheila take their businesses to the next level. But how was she able to achieve this? Listen to this episode to learn more about how Etsy Accelerator helped grow her shop from $50 a month to over $2500 a month.

What you'll Learn

• Growing your product line by tweaking your products based on what's selling
• Increasing your revenue through niching down (the riches are in the niches)
• Investing in yourself as your best business investment (along with your equipment)
• How Sheila was able to sell more by raising her prices

-Sheila Lively

Connect with Sheila Lively

• Sheila's Etsy Shop: The Rusty Cow Cuttin' Up Party Shop (Therustycow)
• Sheila Lively on Etsy

Resources for Handmade Sellers on Etsy

• Join our FREE Facebook Group, Etsy Sales & Marketing Strategies for Handmade Sellers
• Join the Free 5 day Etsy SEO Visibility Challenge here.
• Join Etsy Accelerator Coaching Program here - get daily personalized support with your shop in a private Facebook group and weekly live zoom coaching calls to chat with other members too. Community, content, collabs.
• Get the SEO Mini Masterclass, and Learn how to write SEO, titles and tags to increase your shop visibility and sales.
• Grab your 7 Day Trial inside Etsy Accelerator coaching program.
• Here's a FREE Etsy SEO Checklist!

As we slowly transition out of winter and into the springtime, it's important to start preparing your Etsy shop for the new season. If your Etsy shop is in need of a little refreshment, don’t worry – we’ve got you covered with a few simple things you can do to give it a fresh look and feel. This episode explores five (5) strategies for you to research when it comes to finding top selling seasonal items in your niche.

What you'll Learn

• Finding seasonal inspiration in your niche
• What online search engines are most helpful for research
• Searching for the exact phrases to be most specific
• How finding groups of your ideal customer can help
• Planning ahead with the help of Instagram

Resources for Handmade Sellers on Etsy

• Join our FREE Facebook Group, Etsy Sales & Marketing Strategies for Handmade Sellers
• Join the Free 5 day Etsy SEO Visibility Challenge here.
• Join Etsy Accelerator Coaching Program here - get daily personalized support with your shop in a private Facebook group and weekly live zoom coaching calls to chat with other members too. Community, content, collabs.
• Get the SEO Mini Masterclass, and Learn how to write SEO, titles and tags to increase your shop visibility and sales.
• Grab your 7 Day Trial inside Etsy Accelerator coaching program.
• Here's a FREE Etsy SEO Checklist!

When most people think of Etsy, they think of arts and crafts. And while that is a big part of the platform (it does have “Etsy” in the name), there is also a vast array of other items for sale, from vintage finds to handmade jewelry.

There are a lot of pieces to Etsy success - from crafting the perfect product listings with great photos to securing sweet social media visibility. But it’s important to remember that success on the platform isn’t just about making things that look pretty – you also need to focus on sales. Making sales on Etsy is not as difficult as it may seem, but it does require a bit of organization and consistency.

Ready to make consistent sales in your Etsy shop so you can make predictable (and growing) Etsy revenue? Most sellers fall short when it comes to following these 3 simple strategies.

What you'll Learn

• Knowing your numbers in order to make a revenue projection.
• Learning to market consistently in front of your ideal customers
• What every post you make needs to include to get people seeing you as the expert.

Resources for Handmade Sellers on Etsy

• Join our FREE Facebook Group, Etsy Sales & Marketing Strategies for Handmade Sellers
• Join the Free 5 day Etsy SEO Visibility Challenge here.
• Join Etsy Accelerator Coaching Program here - get daily personalized support with your shop in a private Facebook group and weekly live zoom coaching calls to chat with other members too. Community, content, collabs.
• Grab your 7 Day Trial inside Etsy Accelerator coaching program
• Here's a FREE Etsy SEO Checklist!

In case you haven't heard this, beginning April 11th, Etsy is raising their transaction fees from 5% to 6.5%.

This announcement has sparked a great deal of discussion among Etsy sellers – some are concerned about how the increase will impact their businesses, while others see it as an opportunity to re-evaluate their pricing strategies. While it is too early to say definitively what the impact of the fee increase will be, there are a few things we, sellers can do to strategically prepare for it.

Listen to learn how to strategically raise your prices to maintain the same profit (or more) and the pros and cons of getting your own website. Also, grab your 7 Day Trial inside Etsy Accelerator, where you will learn how to grow your Etsy traffic and sales without wasting hours on social media. Don't miss the opportunity to participate in a private coaching community where others have scaled their revenue 2x-42x in a few months!

What you'll Learn

• The impact of the price increase on your pricing structure and profit
• Pricing your products to account for the increase and to maintain your profit
• Introducing the 7 Day Trial inside Etsy Accelerator

Resources for Handmade Sellers on Etsy

• Join our FREE Facebook Group, Etsy Sales & Marketing Strategies for Handmade Sellers
• Join the Free 5 day Etsy SEO Visibility Challenge here.
• Join Etsy Accelerator Coaching Program here - get daily personalized support with your shop in a private Facebook group and weekly live zoom coaching calls to chat with other members too. Community, content, collabs.
• Grab your 7 Day Trial inside Etsy Accelerator coaching program
• Here's a FREE Etsy SEO Checklist!

Etsy is a unique and the go-to online marketplace for handcrafted items, vintage goods and supplies. While Etsy is perfect for small businesses, it can be difficult to find your true bestsellers and make the most out of SEO on Etsy.

It is important to know how your customers search for products on Etsy. If you have several listings for similar items, it's important to know which listing is getting the most traffic and sales. It maybe that a particular item is what your customer is actually looking for instead of a different item in the same category.

In this episode, we’re going to help you learn how to identify your true bestsellers and find ways to improve your SEO on Etsy and get more traffic. By doing this, you can free up more time in your day while increasing traffic, sales, and visibility on Etsy.

What you'll Learn

• Targeted SEO as a way to know where to look for audience insights
• Utilizing eRank to do competition research for your keyword tools
• Doing a photography collab for your social media sites

Resources mentioned on this episode

• E-Rank: The SEO Advantage Top Sellers Use To Grow Their Etsy Shops

Resources for Handmade Sellers on Etsy.

• Join our FREE Facebook Group, Etsy Sales & Marketing Strategies for Handmade Sellers
• Join the Free 5 day Etsy SEO Visibility Challenge here.
• Join Etsy Accelerator Coaching Program here - get daily personalized support with your shop in a private Facebook group and weekly live zoom coaching calls to chat with other members too. Community, content, collabs.
• Grab your 7 Day Trial to the Etsy Accelerator Program here: https://bit.ly/7DayTrialEtsyAccelerator --->If you have over 50 sales and are ready to strategically grow your Etsy traffic and sales without wasting hours on social media + get 1:1 coaching inside a private facebook group where members have 2x-42x their revenue come join us today!
• Get the SEO Mini Masterclass, and Learn how to write SEO, titles and tags to increase your shop visibility and sales.